When hiring any designer or creative contractor for your business, you want to ensure that you spend your money wisely.
This article is about how ROI Web Marketing sourced a designer to create infographics for our business and worked out a process that you can follow to get the most out of your infographics both online and in your offline materials.
Vancouver Graphic Designer
Flora Gordon is a Certified Graphic Designer in Vancouver, BC who we hired to create our infographics that I'm showcasing in this article. A big thank you to her and her team for helping us with this, designing beautiful artwork, sending us the raw files for implementation, rearranging the infographics based on our preferences, and printing them as posters. She even sent us the poster-sized files ready to send to the printers directly.
Strategy for Your Infographics
For some businesses, it's harder to describe their services/products or the benefits of working with them to their ideal customers. A great way to do this is with infographics.
Infographics allow you to visually showcase a lot more information in a fraction of the time. If you are thinking of getting infographics created for your business, ask your designer what they could create for your company. This would require working with a designer who has a consulting background and experience in creating infographics.
Here are some examples of what your infographics can include:
- Reasons why clients/customers should work with your company
Why should someone work with you over competitors? If you have a business plan or strategic plan, you can get this information from there. If not, you can do a discovery process with a business consultant or the graphic designer.
- The products or services you offer
Visually feature your list of services and/or icons that describe what you do.
- Your philosophy of your industry or what you believe in about your industry
Everyone has their way of doing things or their beliefs on how services or products should be perceived. This can be a great way to educate your customers and show how your company is unique.
- Your procedures and systems
Bring attention to how working with you works, the value of working with you, and the care and attention to detail you give to produce for your clients.
Online Locations to Include Your Infographics
To get the most out of your infographics, it's best to ensure your designer sends all the right files to you and pieces your infographic together in layers so that you can extract the layers, using specific aspects of them in other marketing you'd like to do online.
Update Your Website
For example, our infographics were designed as posters to be printed and displayed on my office walls. I didn't want to include the whole poster on my website, so I was able to extract the middle graphic and input it directly on our homepage. In fact, there are three infographics on our homepage that replaced text. Now, our website homepage is way more powerful. I was also able to include the infographics on my "About" webpage and "Results" webpage as I felt they were appropriate there too.
You may want to update your blog to tell the world about your newly designed infographics! :)
If you have a newsletter list, you may want to send out an email proudly announcing the release of your new graphics!
Update Social Media Channels
Next, I'd suggest updating your social media channels with your infographics. You could replace the large banner at the top of Facebook, YouTube, Twitter, and LinkedIn. You could also upload them as photos to Instagram and any other social media platform you are running.
Update Your Display Banner Ads
If you've created banner ads for Google Remarketing, you may want to update your banner ads with these new infographics. Also, if the amount of content is less than a certain percentage of text, then you can use these for your Facebook ads as well. At the time of writing this article, the amount of text in your image has to be less than 20%.
Offline Locations to Include Your Infographics
If you really want to maximize your infographics, you can also include them in the proposals you send your potential customers or include them in your printed materials (examples: tradeshow booth, brochures, business cards, pamphlets, etc.)
The Final Products
Once you've completed your infographics and implemented them into your marketing, your brand becomes more powerful and cohesive as your custom infographics help with brand consistency. When people see your print materials, visit your website, or find you on social media, they will recognize your brand more and more. In addition to your logo and brand colors, you now have custom graphics that you can utilize in your marketing moving forward.
Here are a couple photos: one of the posters that I have up in my office now, and the other of our infographics in use in our print material. You can see that the middle infographic has been copied from these posters and used on the homepage of this website. The full posters were also uploaded to Facebook in their own album.