Facebook Ads: Reaching Your Audience Where It Matters Most
The latest estimates show that more than half of the world’s population is on social media, proving the adage true: Social media is indeed king. But if there’s one platform to rule them all, it’s Facebook! Facebook has nearly three billion active monthly users, making it one of the best platforms small businesses can use to leave a lasting impact on potential customers.
Turning to social media is nothing new, and companies big and small spend a lot of time crafting clever posts to keep fans engaged. But if you’re not running Facebook ads, you’re not making the most of your social media marketing budget.
Luckily, ROI Web Marketing is here to help. As a Vancouver-based digital marketing agency, we take great pride in helping small businesses in Canada reach their full potential. We have over a decade of experience helping companies like yours push their marketing ROI to new heights, and we’re ready to use Facebook to help you do the same!
Why Facebook Should Be an Integral Part of Your Social Media Marketing Strategy
Facebook is an intuitive platform with plenty to offer. It has the user numbers to help you reach a bigger audience than ever, and its ads platform is purpose-built to be simple while delivering a big marketing punch. It’s fantastic for any company, but Facebook can be game-changing for industries that thrive on exposure and constant customer engagement.
That’s not all. The Facebook Ads Manager also offers:
- Cost-effective and budget-friendly solutions
- Adaptability to any marketing strategy
- Robust customization with multiple forms of engagement
- Flexibility to accommodate many ad types
- Straightforward monitoring features to measure success
- Data-rich insights and detailed analytics
- Marketing for both B2B and B2C businesses
- Compelling techniques to reach new and existing customers
- Powerful targeting and market segmentation
Flexible Marketing Strategies with the Facebook Ads Manager
At ROI Web Marketing, we work closely with you to create a social media marketing plan that caters to your unique needs while working with Facebook’s many strengths. With Facebook, we can employ a wide range of advertising techniques to increase brand awareness, engage potential customers, and drive traffic to your website or store. But the ad platform works best with a few distinct advertising types.
- Website Clicks – Generate leads and increase your company’s website traffic. Facebook is one of the best places to do pay-per-click campaigns. We can create compelling ads that grab attention, target the right audience, and generate brand-new leads to boost your bottom line.
- Exposure Ads – Want to increase brand awareness? With a content-focused platform like Facebook, exposure ads leave a lasting impact. Let people know about your brand, initiate the first touch point, and set prospects on a new buyer’s journey.
- Shopping Ads – Shopping ads can make a big difference whether you sell directly on the Facebook platform or use a dedicated e-commerce site. Target relevant Facebook users and provide information about your products or services to those most likely to make a purchase.
- Retargeting Ads – Facebook retargeting ads let you reconnect with people who have already interacted with your business. Maybe they engaged with your content on Facebook, downloaded your app, or previously shared their email. Either way, retargeting ads reach out in unique ways to give you a second chance at making a conversion.
Harnessing the Power of Facebook with a Social Media Marketing Agency You Can Trust
From Facebook retargeting ads to campaigns that expose you to all the right people, ROI Web Marketing is a social media marketing agency that does it all! Don’t leave your marketing efforts to just anyone. We have the know-how and dedication to help you see impressive results. Our team stays up to date on all the latest social media marketing techniques and will adapt your campaigns to lead the pack.
We get to know your company to provide a Facebook marketing package that fits your business to a tee. Facebook is brimming with possibility, and we’re here to help you make the most of it!
