Content marketing is essential for businesses to be successful in today's world. Everyone turns to the internet for everything. Even if you are a small mom-and-pop shop, you need to have a good online presence and marketing strategy so that people can find you. Part of an internet marketing plan includes content marketing. Let's look at why content marketing is important and how it helps boost SEO.
Creating an Effective Internet Marketing Plan With Content Marketing
To create an effective internet marketing plan, you must first understand what content marketing is and how it works.
What Is Content Marketing?
Content marketing is a strategic and well-thought-out approach that focuses on creating and distributing value-added content that attracts your customers or defined audience. It is not just about putting words on a website. You need to do keyword research and find topics that will offer value to the reader and are relevant to what you provide. By consistently creating quality content around your keywords, you can increase your search engine rankings, which allows more customers to find you.
There are four pillars of a successful SEO marketing plan, which we discuss in the following section.
Vancouver Website Marketing: The 4 Pillars of SEO Explained
To improve your Vancouver search engine optimization, there are four pillars of SEO that need to be understood and implemented. These include:
- Website content and keywords
- Website code and guidelines
- Link building and popularity
- Content marketing strategy
Let's take a closer look at each of these four pillars of SEO marketing.
1. Website Content and Keywords
This is the most important pillar of them all. Without quality content and relevant keywords, you will not rank well. However, there are some best practices that need to be followed. You don't want to put keywords in every sentence. This is called keyword stuffing, and search engines do not like it. It can actually decrease your SEO. Keywords should naturally flow through the content but also be strategically placed.
High-quality content should be written, and then more keywords should be added where they fit naturally. Google's algorithm can tell when content is of good quality and will reward sites with such content with better rankings.
2. Website Code and Guidelines
An often overlooked but very important factor when planning a Vancouver website marketing plan is website code and guidelines. Search engines like Google have very specific requirements and rules on how they rank websites. Some of the things that search engines look at are how fast your website loads, hosting speed, whether your website is responsive on all devices, user behavior statistics, and how clean your website code is.
To improve your Vancouver search engine optimization, other technical SEO aspects should be addressed. These include registering your website with Google Search Console and other search engines and creating quality meta tags and ALT tags. By addressing these factors, you will be well on your way to driving more traffic to your website.
3. Link Building and Popularity
In order for your website to be seen as "popular" by search engines, you need to have other links pointing back to your website. By having other sites link back to yours, it tells the search engines that your website is important. You will be rewarded with high search rankings. A big part of this is being active on social media and sharing relevant value-added content with your followers. By boosting your post with ads, you can get even more SEO credit and improved rankings.
4. Content Marketing Strategy
Creating a content marketing strategy helps you stay consistent and frequently post new content. Consistency is key. On top of keyword research and idea creation, you need to determine how your content is going to be created and how often you are going to post new content. After the content is created, you should first post it to your blog, then share the blog post on your social media pages. If you have an email newsletter, that blog content should be rewritten and sent out to your subscribers.
How Your Content and Keywords Impact Your SEO Marketing
Keywords are the base of how SEO and content marketing work. Basically, you need to find the keywords that relate to your business and target audience and create content around them. By creating quality content around these keywords, you can increase your rankings on search engine results pages (SERPs) for those specific keywords and thereby increase the traffic of potential customers or clients to your website.
If learning and implementing all of this is beyond you, or you just don't have the time, hiring a content marketing agency is the way to go. At ROI Web Marketing, we have the professionals you need to successfully market your small business online.