The world of marketing has grown and changed over the past decade. These days, if your business doesn’t have a digital marketing strategy, it will be seemingly nonexistent. At this point, we can all agree that most of your customer reach will happen online through systems such as Google searches and website ads.
Knowing how to have the upper hand when it comes to digital marketing can be complicated. There are thousands of businesses competing to reach the same people online. The key is to understand who your target demographic is by understanding the characteristics of viewers who have the highest probability of converting into leads.
The Best Team to Help Identify Your Target Demographic
That is why it is important to leave your digital marketing in the most capable and experienced hands available. At ROI Web Marketing, our goal is to help you build your business by improving lead generation through the most relevant, current avenues like search engine optimization (SEO), Google Ads, Facebook Ads, site audits, and tracking performance in marketing reports.
Despite the infancy of many of the latest digital marketing strategies, our team of specialists has over 10 years of experience and is one of the top 10 most Google reviewed digital marketing agencies in Vancouver. We have a deep understanding of the most effective digital marketing methods, and we are committed to adapting to ever-changing, cutting-edge technology.
We know that digital marketing has a very broad reach. If you are simply throwing up ads and content without understanding who you are targeting, you are wasting valuable time and resources. That’s when identifying your target and using programmatic ads come in.
What is Demographic Targeting?
Demographic targeting consists of understanding who would be most interested in your product or service and getting your ads in front of the right people. It allows you to narrow down your audience to a particular set of characteristics. On a very basic level, this will include age, gender and location. But it can also filter potential customers based on their income, career, religion, hobbies, and other factors. Google Ads and Facebook Ads are examples of platforms that have demographic targeting built into their systems, and this type of targeting works best when you have specific landing pages to send each industry or audience to.
We will take the time to understand your business and help you cater your advertising to the correct demographic target. This will allow us to run a more effective ad campaign by only placing ads in front of the people who are most likely to click.
How Do Programmatic Ads Work?
Programmatic advertising, on the other hand, is a more automated process. This is the super-efficient method of using behavioral AI and algorithms to automatically place your digital ads in front of the most probable potential customers. It all happens very quickly and proficiently through a highly sophisticated automatic bidding process that offers up relevant ad space to advertisers. This method has been a game-changer in marketing strategy for many businesses over the past five years.
Going Beyond Target Market Demographics
These innovative advertising techniques can be difficult and complicated to do on your own, and our advertising specialists are here to help. For example, both demographic targeting and programmatic ads can work very well in conjunction with Google Remarketing Ads, which follow users around when they’ve visited your website recently. We also offer advanced reporting that constantly monitors your ad campaigns and marketing package to keep your business relevant online.