Local business owners have become increasingly aware of the importance of digital marketing over the past decade. After all, most of your potential customers are running searches on their smartphones to find the product or service they are looking for. While many internet marketing strategies are effective, Pay-Per-Click (PPC) Advertising is one of the best methods to generate leads. And new leads are a sign of a thriving business.
Effective PPC for Vancouver Business Owners
Running successful Vancouver PPC ads is a bit trickier than some people might think. If not customized to reach your target audience, your PPC ads could be landing in front of the wrong people, wasting precious time and resources. That’s why it is important for local businesses to rely on PPC experts in Vancouver.
At ROI Web Marketing, our expertise spans from web design to holistic marketing packages complete with tracking. We have over a decade of experience, and we are committed to adapting and evolving along with the ever-progressing world of online marketing. Our passion for growing small businesses is backed by our successful track record, and we are Google Certified with a high level of competency in creating prosperous Google Ads campaigns.
A Great Website and Vancouver PPC: A Marketing Double-Edged Sword
Every great digital marketing campaign begins with a great website. This is the backbone of any advertising method, especially PPC. Our team has highly skilled programmers who specialize in website design that is easy to navigate, appealing and marketing-centered with a built-in search-engine-optimized foundation.
If you already have your website ready, launching a PPC ad campaign is a great way to drive new leads and create conversions. These ads are usually run through a search engine like Google or a social media platform like Facebook, and rely heavily on the use of keywords. This means whenever someone searches for a service or product using keywords that are relevant to your ad, Google or Facebook will automatically place that ad in front of them.
Our experts are well-versed in researching which keywords are the most effective, along with which people are most likely to click. That is your target audience. Every business has a “typical customer”, the type of people who most commonly seek out their service or product. We will take the time to fully understand your business so that your target and ideal audience can be identified based on factors like age, location, gender and interests.
Vancouver PPC Management for the Complete Package
PPC advertising does come with a cost, but our team is highly skilled at figuring out with you what your budget should be and working within those means. This kind of advertising is the best way to generate new leads and create conversions, so in the end, it is well worth the investment.
Once we begin managing a PPC ad campaign for you, you can also decide to have us track and measure the progress. This will allow us to monitor who is clicking, how often they are reaching out and how often they visit the website, among other data. This is valuable because it will allow us to make adjustments that will get you more bang for your buck.
Anyone can set up PPC advertising, but most people don’t have the expertise or time to do it in the most effective way. Hiring our team of professionals will allow you to focus on the most important aspects of your business while we grow your bottom line.