Individual accountants and accounting firms alike have a lot on their plates. It is a highly rewarding career, but no less demanding, especially around tax season. And just like any other business, some quality digital marketing is required to make yours stand out among the competitors. That’s why, for busy accountants, it pays to hire digital marketing professionals to keep your online presence alive and keep pulling in new clients.
Digital Marketing for Accountants Who Are Ready for Success
No one knows about the bottom line better than accountants. And digital marketing has become crucial in terms of profitability and success. All of your potential clients are connected and using the internet to shop for and compare accounting services. If you are not maintaining a strong digital existence, you will struggle to connect to those customers and lose potential profits.
That’s where we come in. At ROI Web Marketing, we specialize in making you or your business stand out where it counts, that is, online. Our team is highly skilled in website design, digital marketing, content and SEO. We are among the top 10 most Google reviewed digital marketing agencies in Vancouver, and we boast over 10 years of experience in the digital marketing field. Our aptitude for online marketing and passion for small business make us the ideal digital marketing agency for accountants.
High Quality Website Design with Integrated Online Marketing for Accountants
Having a successful online presence begins with your website. Our website design specialists have worked with many accountants, CPAs and accounting firms over the years to grow their client base by building them a well-organized, highly functional and interactive website. This is your digital homebase, and it will convey your purpose and strongest selling points to potential clients.
The best part about having ROI Web Marketing design a website for you is that we are always focused on marketing and will make sure your website has the best foundation for getting ranked online. It is not enough to set up a page and then walk away and wait for clients to stumble upon it. Without a strong digital marketing strategy, your website will get lost among thousands of competitor websites and appear stagnant. Our goals as a successful digital marketing agency for accountants are to generate leads, improve customer retention and increase your profits.
Complete Digital Marketing for Accounting Firms
If you or your accounting firm utilize our full-service digital marketing packages, we will develop a highly effective marketing plan that is customized to the accounting services you offer. There are a few strategies and terms you can expect to hear when we are working on your marketing campaign:
- Programmatic and Demographic Targeting
This refers to marketing that is aimed at a targeted audience so that you are putting your advertising material in front of clients who are most likely to convert.
- Search Engine Optimization (SEO)
SEO involves strategies such as the use of high-quality, relative content that contains keywords to boost your Google ranking and keep you in a favorable position on search results pages.
- Google Ads
We will set up and continually manage pay-per-click advertising on platforms such as Google Ads that will drive traffic to your website.
- Tracking and Measuring
This allows us to monitor your website’s traffic and make adjustments according to how many people are reaching out and what they are clicking on.
We have gotten our digital marketing methods down to a science, using our years of experience to weed out the most effective strategies and continually staying on top of new, cutting-edge ones. Leave your digital marketing in our capable hands so that you can put your focus on growing your business with your talents.