Customer Retention

Rely on Our Skilled Team for Customer Retention with the Latest Digital Outreach StrategiesThe ability to retain customers is one of the most important parts of running a business and is also a main focal point of a good business marketing strategy. In fact, it’s more important now than ever with an increasing number of competitors in the market. Most businesses strictly focus on acquiring new customers, but the cost of a single new lead is much higher than the cost of retaining a customer you already have, especially if they continue purchasing from your company and generally spend more than new customers. Keeping your current customers happy can also grow into a network of recommendations and referrals for even better ROI.

What Does “Customer Retention” Mean?

The retention of customers is basically a measurement of customer loyalty and can be used as a metric to show how well your brand or company is doing. It measures your ability to keep customers for as long as possible or turn customers into repeat buyers. If you can get people to stay with your company or to keep coming back, it means your product or services are of quality and worth the money. Moreover, if you have a subscription service, retention of customers is the lifeblood of your company.

Customer Retention Strategies

Strategies for customer retention look different for different types of businesses and industries; however, they all include building trust, creating loyalty, getting and using customer data, using automated marketing, and personalizing your content.

Creating a strategy takes time, data, and follow-through. As a business owner, you might not have time to come up with these strategies, let alone implement them. You can leave these tasks to professionals that know what they are doing and can do it efficiently the right way the first time. At ROI Web Marketing, we have the professionals you need.

Depending on your business or industry, these are some of the customer retention strategies we use:

  • Take advantage of email newsletter software to send welcome emails, disseminate offers, or remind shoppers about potential products left in their online shopping cart. You can organize and divide your customer lists to cater different emails to different types of customers.
  • Improve engagement in social media, which involves increasing your YouTube subscriber count, Facebook followers and/or Instagram followers. You need to be producing content regularly to keep your brand at the forefront of your customers’ minds.
  • Empower existing customers to buy from you again or to convert later by showing them Google Remarketing Ads. Remarketing advertises to people who were previous visitors of your website.
  • Build specific audiences to bring clients back to your website to inquire or purchase. Audiences allow you to reach people based on their interests, habits, or interaction with your business.

Why ROI Web Marketing for Customer Retention Strategies?

With over 10 years of experience, we at ROI Web Marketing understand what it takes to successfully market your business and implement strategies that will result in repeat customers. Our mission is to help you elevate your current marketing strategy and create holistic systems that convert.

Contact us today for a free consultation on how we can help you with customer retention.

Testimonials

  • "Only work with ROI Web Marketing if you really want your business to increase. I'm serious. I've been working with Kevin Hicks for over 5 months, and his work alone in getting to know my business, as well to know my values and what I stand for to really truly be conveyed in the type of business I want. Kevin takes the time to get to know you, and works with you coming up with solutions and completely takes the guesswork out of building your business. ROI Web Marketing sends out regular monthly metrics, so that in addition to our face-to-face meetings and his check-ins, I always have a picture of what the numbers are with my business. Kevin additionally is passionate about educating his clients, and brings in helpful techniques so that you are more empowered about where to go to next. I have been very satisfied with the quality and the consistency of the value I receive, and I will continue to work with ROI Web Marketing as an integral part of building my practice." - Dr. Marcia Halajeski, Chiropractor

  • "We had enough to take on starting up our longboarding store. The budget was tight and we needed a website that would give us marketing and exposure for our niche audience. ROI Web Marketing gave us exactly what we were looking for. The website is easy to update and maintain on our own. Even when we have questions, their staff are always there to meet my needs. I continue to recommend ROI Web Marketing to anyone looking for a website and/or looking to market their business on the Internet." - Mischa Chandler, Flatspot Longboards

  • "We are using Kevin and his team at ROI Web Marketing for our Hatstore at Granville Island to help boost our Google and Web Marketing activities. His process to learn about the client, their needs and wants as it relates to Internet Marketing is second to none! If you are wanting to promote your business online and get ranked higher on Google, there is nobody finer than ROI Web Marketing!" - Nate Toevs

  • "I want to start with some gratitude - you guys are such an important part of our business and its very much appreciated. We measure how people hear of us, and “I saw you on the Internet” accounts for 23% of our new patients. That is very significant, and I want you both to know I’m grateful every day for the hard work you do behind the scenes. THANK-YOU!" - Matt Furlot, Legacies Health Centre

  • "ROI Web Marketing has been extremely helpful for my business by taking its web presence to the next level. From the first discovery meetings to this date, I feel that they get my business. That's why they're able to run my Google Ads campaigns in a very efficient manner. That means that I've been getting strong leads with a very small ad budget. I've already recommended ROI Web Marketing to other clients and friends of mine and will continue to do so." - Elton Hubner

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