December 9, 2019

Why Hire an Internet Marketer for Google Ads

Why Hire an Internet Marketer for Google Ads

There's a reason we've become one of the top Google Ads experts in Vancouver. We see our role as your professional race car driver, mitigating your risk of crashing and burning with the tools and skills needed to utilize ads effectively so that you can speed past competitors.

Google Ads Experience

  • Google Ads offers a self-managing system and self-starter Google Ads Express platform if you want to set up and manage your own ads, although getting results for Google Ads isn't as easy as Google may claim it to be.
  • Years of experience setting up, maintaining and fine tuning Google Ads campaigns for a wide variety of industries translates to the ability to select the proper strategies and campaign types (search ads versus display ads, for example) for a client's unique needs, and the best way to maximize clicks and conversions for your field.
  • If you are running ads on your own and not getting results, maybe it's time to hire a Google Ads expert.

Procedures With Proven Results

  • We constantly evaluate our procedures, test, and implement new methods to save our clients money on clicks and maximize return on investment (ROI).
  • The way we build our ad campaigns is unique and based on a strategic Discovery Meeting with the client as well as an extensive Google Keyword Document.
  • Making slight changes to the campaign can have a big positive or negative impact, which is why we recommend that a professional takes care of maintaining the campaign, although we value transparency, allowing our clients to have access to the accounts and make suggestions.

Important Ad Extensions

  • There are over 10 important ad extensions that Google Ads experts can implement within specific campaigns for best results - the trick is knowing how to use them and when.
  • Depending on the type of campaign you are running, you could be missing out on high value clicks without these extensions set up correctly.

Tracking & Custom Reporting

  • Measuring the success of campaigns is very important, so you know when and where to adjust. This is why we actually go the extra mile and input Google Analytics goal tracking code in your website to notify us when a valid lead inquires through your website whether through a mobile click-to-call, email click, or contact form submission.
  • We then import the goals directly into Google Ads to find out which keywords, ads, and extensions brought in leads so that we can continually modify accordingly.

Integrations

  • There are several key tools that allow us to enhance your campaign to get the best results possible, such as Google Analytics, Google My Business, and Goal Tracking. The advantage of choosing us is that we have substantial website programming knowledge to handle these complex integrations, no matter your website content management system.

Regular Keyword Monitoring

  • Depending on what's being searched, your ads may show up for irrelevant search terms and you could end up wasting a lot of money on clicks that you don't want. The success of campaigns is largely due to continuous monitoring and fine-tuning of keywords that are clicked over time to eliminate any wasted clicks.
  • We frequently and meticulously examine your keywords, continually building your negative keywords list to avoid displaying your ads for specific search terms.

Google Ads Updates

  • Google is continually modifying the features and functions of its Google Ads administrative platform as well as how ads appear to the user. A Google Certified Partner will be directly in the know on the latest changes from Google so that your account can be optimized the best way possible at all times.
  • What sets us apart is that we are constantly learning more about Google Ads through industry experts and directly from Google.

Contact us today to get started on Google Ads with us.

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

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Testimonials

  • "Kevin's ROI Web Marketing offers a rare combination of technical expertise to build effective web sites, marketing expertise to make sure it attracts clients, along with branding expertise. Plus he's a a great person all around." - Carla Rieger, Director at The Artistry of Change

  • "I want to start with some gratitude - you guys are such an important part of our business and its very much appreciated. We measure how people hear of us, and “I saw you on the Internet” accounts for 23% of our new patients. That is very significant, and I want you both to know I’m grateful every day for the hard work you do behind the scenes. THANK-YOU!" - Matt Furlot, Legacies Health Centre

  • "I’m very happy with my website. It is very optimized. That was the goal. It was to be found. Now everyone can find my site. It makes a difference to have someone optimize your site properly. It’s not about paying for ads. I didn’t spend a cent on paid advertising. I just had Kevin properly optimize it, and within 5 months, my website stood out among my competition in terms of being found via a google search." - Terence Lo, RMT, Richmond, BC

  • "Kevin has demonstrated his ability to stay a step ahead of the trends. Doing so has enabled me to capture a first page ranking on Google and create growth for my business. I always enjoy hearing what Kevin has in store next for my marketing and how it will impact the growth of my business." - Maki Riddington, Owner of Maki Performance Training

  • "ROI Web Marketing recently finished our new website for South Vancouver Family Place. Kevin and his team were patient, responsive, professional and creative in their work. We appreciate the time spent and the end product was exactly what we had hoped for. We will continue to use ROI as our web host as we appreciate their work and their expertise. Thank you Kevin and Samantha and ROI." - South Vancouver Family Place

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