In the ever-evolving landscape of online advertising, small business owners are constantly searching for ways to expand their reach and attract potential customers. While Google Ads has been the go-to platform for many, there’s another player in the game that’s gaining traction – Microsoft Ads. In this blog post, we’ll explore why and when you should consider Microsoft Ads as a small business owner.
We’ll also delve into the current market share metrics between Google and Microsoft, shed light on the process of exporting and importing settings from Google Ads to Microsoft Ads, and reveal a special offer for enhancing your marketing strategy with the experts at ROI Web Marketing.
Market Share Metrics
Understanding the current market share between Google and Microsoft is crucial when deciding where to invest your advertising budget. As of the last update in September 2021, Google dominated the search engine market, with approximately 92.05% of the global market share, leaving Microsoft with a smaller but significant 2.54% share. While Google’s dominance is undeniable, Microsoft’s share should not be overlooked, especially if your target audience includes users of Bing, Yahoo, or Microsoft Edge.
Nicole Farley, formerly PPC editor at Search Engine Land, wrote this article back in January 2023. She says, “One advantage of Microsoft Ads is its cost-effectiveness. It’s typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click. Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.”
Moreover, according to Tiago Bianchi, researcher for Statista, he says: “As of July 2023, online search engine Bing accounted for 9.19 percent of the global desktop search market, while market leader Google had a share of around 83.49 percent. Meanwhile, Yahoo’s market share was 2.72 percent.”
This is a significant opportunity for small businesses to tap into an audience not reached by Google Ads.
Exporting and Importing Settings
Transitioning from Google Ads to Microsoft Ads might seem daunting, but there’s a process that can help streamline the migration and get you up and running faster. Microsoft Ads provides an option to export your Google Ads settings and import them into your Microsoft Ads account. While this process may not be perfect, it can save you valuable time and resources.
Enhancing Your Marketing Plan
If you’re already achieving great results with Google Ads, you might wonder why you should consider adding Microsoft Ads to your marketing arsenal. The answer lies in diversifying your advertising strategy to reach a broader audience and potentially lower your advertising costs.
At ROI Web Marketing, we understand the importance of a multi-channel approach to online advertising. That’s why we’re offering a special promotion for small business owners like you. If you’re seeing a positive ROI with Google Ads and want to explore the benefits of Microsoft Ads, we have tailored packages to help you seamlessly integrate Microsoft Ads into your existing marketing plan.
Benefits of Adding Microsoft Ads to Your Strategy
- Reach a different user base: Microsoft Ads can expose your business to users who prefer Bing, Yahoo, or Microsoft Edge. When you buy a new laptop or computer the default web browser is often Microsoft Edge that uses Bing as it’s search engine.
- Lower CPC: Competition on Microsoft Ads may be less fierce, resulting in potentially lower advertising costs.
- Diversify your marketing efforts: Avoid putting all your eggs in one basket and reduce the risk of dependency on a single platform.
In conclusion, the ideal timing for initiating a Microsoft Ads campaign varies based on your specific business needs. For ROI Web Marketing clients, our recommendation is to start a Microsoft Ads campaign once you see positive outcomes from Google Ads, allocating about 30-40% of the budget you’ve set for your Google Ads.
Ready to take your online advertising to the next level? Visit ROI Web Marketing to explore our special offers for integrating Microsoft Ads into your existing marketing plan. Our team of experts is here to help you maximize your ROI and reach a wider audience.