August 5, 2022

What Is an SEO Audit and Why Do I Need One?

SEO Reports show you data. SEO Experts deliver results.

Having an SEO consultant perform an SEO audit is a critical early step in any digital marketing campaign. An SEO audit assesses how your current website and online presence are functioning at the SEO level—and whether your strategy is operating based on best practices. Many of the problems audits reveal aren't immediately visible.

There are many ways your SEO initiative can go wrong, and staying within best practices can be challenging. Assessing issues like keyword usage, site structure under the hood, user experience, and more is essential.

When it comes to SEO Audits you can find several different SEO software online and run a report. The value in an SEO audit is having an SEO expert analyze the data within the report and tell you what’s important and should be actioned on your site based on years of research, guidelines and trial and error.

Benefits of SEO Audits

Let's get specific so you can understand precisely why SEO audits are invaluable. The auditing process helps businesses identify website imperfections and tactical flaws that suppress sites in search rankings. Once those flaws are gone, you'll feel comfortable knowing your site is using the right strategy while following best practices.

Website users will get a superior experience, which matters more than many people realize; Google looks for design flaws that can frustrate a site's visitors, and it dings you for them. For instance, a slow loading page is enough to bury your site on page 10 of the search results. You'll also learn what competitors are doing with their own SEO efforts and how well those efforts serve them.

Keywords are, well, key, but they're not all equal—and some of yours might be underperforming, while others that you haven't even thought about could be grabbing searchers' attention in the rankings. Yet others might attract the wrong people entirely. In the long term, an SEO audit will massively increase your ROI. Fixing fundamental SEO flaws prevents problems and offers solutions much longer than just adding more SEO on top of existing mistakes.

What a Great Digital Marketing Agency Offers

So what exactly will you get when you request an SEO audit if you choose ROI Web Marketing?

  • Website usability evaluation
  • Video presentation covering tricky reports in an easy-to-understand format that explains what they mean and why they matter
  • Reports from specialized SEO software, which include actionable recommendations in multiple areas
  • Links to further information to provide implementation advice and help you educate yourself further

As you can see, it would be impossible to overstate how vital audits are. They're like the canvas upon which we paint the rest of your SEO strategy. However, this tool is also valuable later on. Performing SEO audits at regular intervals allows a business to pick up on emerging problems before disaster strikes.

Book your SEO Audit and have our SEO Experts analyze your website and reports to put together a solid SEO Strategy.

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

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Testimonials

  • "Can’t recommend this company for web and SEO marketing enough. Without them I don’t know where I’d be today. They’ve done everything from build my website to optimizing my keywords and build me up a great online presence. KEVIN and his team are very responsive to any of my questions or request. Thank you guys your amazing!" - Kurtis Martin, Unique Detailing

  • "Their team did great work researching keywords for our targeted ads, which brought website traffic and sales. Watching the live dashboard gave us real time data to observe. Only positive things to say about ROI Web Marketing." - Trevor Jansen

  • "My specialty fitness business, in which I teach Pfilates (pelvic floor Pilates) was only designed 2 years ago, which has with it extra challenges, in that I needed marketing but also a need to educate the general public as to what it is exactly. Kevin has presented me with creative and meaningful suggestions for my web site and Facebook. Also being on a budget, I didn’t want to spend a lot, but I feel I got an outstanding Web Site and excellent support. Kevin is always there when I have questions, and has provided me with the tools and encouragement I need to manage my web site and Facebook page." - Brenna Jacobson, South Delta Pfilates Therapy

  • "Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor

  • "ROI Web Marketing and Kevin have been helping me build my brands as an entrepreneur for about a decade now. I have nothing but positive things to say about Kevin and ROI. They are professional, courteous, communicative, kind and incredible at what they do. I have a lot of service providers who do their job, but it is rare to find the dedication to quality and service above and beyond what I hope for and even imagine is possible in some cases. I feel very confident recommending ROI to anyone looking for the services they can provide. Thank you for so many years of incredible service and support!" - Les Robertson

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