August 5, 2022

What is an SEO Audit and Why Do I Need One?

SEO Reports show you data. SEO Experts deliver results.

Having an SEO consultant perform an SEO audit is a critical early step in any digital marketing campaign. An SEO audit assesses how your current website and online presence are functioning at the SEO level—and whether your strategy is operating based on best practices. Many of the problems audits reveal aren't immediately visible.

There are many ways your SEO initiative can go wrong, and staying within best practices can be challenging. Assessing issues like keyword usage, site structure under the hood, user experience, and more is essential.

When it comes to SEO Audits you can find several different SEO software online and run a report. The value in an SEO audit is having an SEO expert analyze the data within the report and tell you what’s important and should be actioned on your site based on years of research, guidelines and trial and error.

Benefits of SEO Audits

Let's get specific so you can understand precisely why SEO audits are invaluable. The auditing process helps businesses identify website imperfections and tactical flaws that suppress sites in search rankings. Once those flaws are gone, you'll feel comfortable knowing your site is using the right strategy while following best practices.

Website users will get a superior experience, which matters more than many people realize; Google looks for design flaws that can frustrate a site's visitors, and it dings you for them. For instance, a slow loading page is enough to bury your site on page 10 of the search results. You'll also learn what competitors are doing with their own SEO efforts and how well those efforts serve them.

Keywords are, well, key, but they're not all equal—and some of yours might be underperforming, while others that you haven't even thought about could be grabbing searchers' attention in the rankings. Yet others might attract the wrong people entirely. In the long term, an SEO audit will massively increase your ROI. Fixing fundamental SEO flaws prevents problems and offers solutions much longer than just adding more SEO on top of existing mistakes.

What a Great Digital Marketing Agency Offers

So what exactly will you get when you request an SEO audit if you choose ROI Web Marketing?

  • Website usability evaluation
  • Video presentation covering tricky reports in an easy-to-understand format that explains what they mean and why they matter
  • Reports from specialized SEO software, which include actionable recommendations in multiple areas
  • Links to further information to provide implementation advice and help you educate yourself further

As you can see, it would be impossible to overstate how vital audits are. They're like the canvas upon which we paint the rest of your SEO strategy. However, this tool is also valuable later on. Performing SEO audits at regular intervals allows a business to pick up on emerging problems before disaster strikes.

Book your SEO Audit and have our SEO Experts analyze your website and reports to put together a solid SEO Strategy.

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn

Testimonials

  • "This company was referred to me and I am so happy I decided to ask for their help. They have increased business by helping with SEO( Search engine Optimization- I had no idea what this was but it helps make your ranking better in Google and other sites). They are easy to communicate with and are always suggesting ideas to increase customers to my business." - Michelle Kegaly, New West Wellness Centre

  • "Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor

  • "ROI Web Marketing and Kevin have been helping me build my brands as an entrepreneur for about a decade now. I have nothing but positive things to say about Kevin and ROI. They are professional, courteous, communicative, kind and incredible at what they do. I have a lot of service providers who do their job, but it is rare to find the dedication to quality and service above and beyond what I hope for and even imagine is possible in some cases. I feel very confident recommending ROI to anyone looking for the services they can provide. Thank you for so many years of incredible service and support!" - Les Robertson

  • "I have used ROI Web Marketing for about 3 months now. There's definitely has been more web presence which generated into more business for my firm. Kevin and his team at ROI Marketing has been very patient with me and walked me through the process of having everything set up. Would highly recommend!" - Jerome Tsang, Notary

  • "Kevin and his team are absolutely fantastic. Always keeping their clients on track. Always responsive. Always taking steps to produce results. Highly recommended!" - Faizal Nuraney, Nuraney Law

    View More Testimonials

    More About Our Work

    Marketing Results

    Marketing Results

    Web Design Portfolio

    Web Design Portfolio