November 2, 2023

The Highest Value Digital Ads - Remarketing & ROI Exposure Ads Explained

The Highest Value Digital Ads - Remarketing & ROI Exposure Ads Explained

In the digital landscape, change is the only constant. As businesses scramble to stay updated with the latest trends and algorithm changes, it becomes increasingly important to partner with experts who know the terrain inside out. This is particularly true for Google Ads, a dynamic platform that undergoes frequent modifications. So, why should you consider working with ROI Web Marketing in such a scenario? Let’s delve deeper.

Keeping Pace with Google’s Continuous Updates

Google Ads doesn't believe in a static approach. Throughout the year, it introduces various updates. Whether it's altering the length of ad copy or mandating new verification requirements, the changes are relentless. While these alterations might be made with the best intentions, they don't always yield positive results for businesses. In fact, there have been instances where companies found themselves spending more with fewer conversions.

That’s where ROI steps in. Our team is dedicated to:

  • Staying updated with every minor and major change.
  • Testing these changes with our accounts first, gauging their effectiveness.
  • Implementing these updates to client accounts only after proven success.

ROI Exposure Ads: A Testament to Our Expertise

Recently, Google unveiled a new campaign type which we called ROI Exposure Ads. Instead of jumping on the bandwagon blindly, we first tested these ads using our own accounts. The results? Tremendous success. So much so that by October, we integrated these new campaigns across all our monthly marketing packages.

What makes these ads so special? These ads target two distinct audiences:

  • Current Clients: The ads utilize Google Analytics 4 audience data to reach out to existing clients, ensuring brand visibility and recall.
  • Potential Clients: Leveraging demographic targeting and in-market audience types, these ads tap into users' Google profiles, aiming at those with specific historical behaviors.

The dual approach ensures broader reach, pinpoint accuracy, and subsequently, a higher return on investment.

Proactivity Over Passivity: Always Testing, Always Improving

Another new campaign type is on our radar, and we're in the process of evaluating its results. To our monthly clients, this means more updates that'll potentially amplify the efficiency of their campaigns. It underscores our approach at ROI Web Marketing – always proactive, always forward-looking. 

Before any client gets to experience a new campaign type, we ensure its efficacy by testing it on our own ads. For instance, over the last three months, our tests have shown some significant successes, and we're elated to extend these benefits to our monthly marketing clientele.


To our esteemed monthly marketing clients: rest easy. We've done the legwork, and these latest campaign types are already a part of your strategy. For those not on our monthly roster, achieving optimal Google Ads campaign results requires:

  • A correctly configured Google Analytics with the necessary advanced settings.
  • Proper setup of ROI Exposure Ads with the right targeting configurations.
  • Continuous management and optimization based on the results.

Ready to harness the power of effectively curated Google Ads campaigns? Book your free consultation with ROI Web Marketing and set your business on the path to higher conversions and success.

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn


  • "As a client of ROI we are very please with the service. Kevin and his team go above and beyond to create a great client interaction which allows your vision, as the business owner, to come to life quickly and effectively. The speed his team operates at, the pride they take in the service and product delivered and the personal client/customer relationship they create make them our first and only choice for web marketing and web design services. We have seen 200% in Jan for growth and 170% in Feb. Give your team and you my best!" - Cecil Bond, Mr. Cover All

  • "We are using Kevin and his team at ROI Web Marketing for our Hatstore at Granville Island to help boost our Google and Web Marketing activities. His process to learn about the client, their needs and wants as it relates to Internet Marketing is second to none! If you are wanting to promote your business online and get ranked higher on Google, there is nobody finer than ROI Web Marketing!" - Nate Toevs

  • "There aren't many marketers out there that are honest and provide a great work to their customers. As a digital marketer myself, I can tell you that Kevin at ROI Web Marketing is one of those rare marketers that you can count on! I always recommend him to entrepreneurs who need a website and web marketing. He always answers in a timely manner, you can tell he really cares. Thanks for doing awesome job!" - Laure Sabini

  • "Only work with ROI Web Marketing if you really want your business to increase. I'm serious. I've been working with Kevin Hicks for over 5 months, and his work alone in getting to know my business, as well to know my values and what I stand for to really truly be conveyed in the type of business I want. Kevin takes the time to get to know you, and works with you coming up with solutions and completely takes the guesswork out of building your business. ROI Web Marketing sends out regular monthly metrics, so that in addition to our face-to-face meetings and his check-ins, I always have a picture of what the numbers are with my business. Kevin additionally is passionate about educating his clients, and brings in helpful techniques so that you are more empowered about where to go to next. I have been very satisfied with the quality and the consistency of the value I receive, and I will continue to work with ROI Web Marketing as an integral part of building my practice." - Dr. Marcia Halajeski, Chiropractor

  • "Kevin and the team at ROI Web Marketing are geniuses with Google Ads and all the technical stuff that hurts my brain. They get results and know little-known secrets that make a BIG difference. We've worked with them on a few different client campaigns and always are shocked at the leads they generate. I would highly recommend them to anyone who's ready to move forward and level up in their business." - Jennifer Madani

    View More Testimonials

    More About Our Work

    Marketing Results

    Marketing Results

    Web Design Portfolio

    Web Design Portfolio