Internet Marketing Services and Brand Identity
Brand identity is a big deal. The truth is that potential customers have a lot of brands to choose from, and they need a way to narrow down the options. In a perfect world, product quality and service excellence would be enough to get tons of customers. In the real world, those allow you to keep customers, but they’re not always enough to help you get them. A strong online brand identity grabs attention and conveys your unique value proposition.
Brand identity is the visual expression and emotional feel of a brand that allows it to stand out in a field of competitors. On the visual side, this includes images, fonts, colors, tone, logos, and more. The emotional side, which will appeal to people’s gut feelings about your business, includes tone, values, and mission.
The details can get tricky, though, especially when you’re trying to stand out among competitors with similar offerings. Off the top of your head, you already know some of what will and won’t work for your brand identity simply because of the nature of what you sell—but how do you make your brand identity stand out from similar businesses while also meeting the standards that brands within your field must meet? How do you avoid creating an identity that’s too similar to competitors without making it too different from what potential customers expect?
The Many Aspects of Online Brand Identity
Defining your brand’s values and mission is the first step in creating a strong brand identity online. It’s the spark that guides the development of brand voice and tone. Smart business owners convey their values and mission in an understandable, evocative way by crafting a brand story that people connect with. They also need to share it in the right way. Your brand’s story will change over time, but it must always stick to its core values. A company’s logo, color palette, typography, and UX (user experience) design should all support those values while keeping memorability in mind.
A Digital Marketing Agency Can Help
The right internet marketing company will work with you to develop a brand identity that suits your unique business while also aligning with vital industry standards and customer expectations. Any worthwhile agency will also offer the help of a Google ads specialist who understands the ins and outs of that particular marketing avenue. Google ads are far from the only aspect of marketing that benefits from expertise, though. Experts are ideal for working on the following:
- Market research and audience analysis with specialized software
- Consistency in brand identity across platforms
- Matching brand identity expression on each unique platform
- Content marketing strategies that reinforce brand identity
- Personalization strategies aimed at relevant demographics
- Social media management
- Management of online reputation
- Collaborations to increase visibility
- Measurement and management of brand awareness and sentiment online
- Research-based strategies that utilize case studies from successful brands
- Selection and use of advanced brand identity tools
