SEO

Why Content Marketing Helps Boost SEO

May 12, 2022 Written by Kevin Hicks
Content marketing is essential for businesses to be successful in today's world. Everyone turns to the internet for everything. Even if you are a small mom-and-pop shop, you need to have a good online presence and marketing strategy so that people can find you. Part of an internet marketing plan…

Best Internet Marketing Plan for Small Business Owners

September 16, 2020 Written by Kevin Hicks
Video Transcript We've designed the most efficient and effective Internet marketing package for business owners that works! In this presentation, I'm going to explain what the best Internet marketing plan is for small business owners and why. Not all companies can afford it, or it may not make sense for…

SEO Explained: What are the 4 Pillars of SEO?

September 14, 2020 Written by Kevin Hicks
Search engine optimization (SEO) can be confusing. This article is meant to simplify SEO for business owners, so they can best understand what needs to be done to their website and why. Here are the 4 Pillars of SEO: Website Content & Keywords Code & Guidelines Popularity & Link Building…

ROI Landing Pages Redefined

January 27, 2019 Written by Kevin Hicks
When you think of landing pages, people often think of classic squeeze pages. These are pages that don't have links to other parts of your website and force the user to fill out a form for more information or to get to the next step. The way we build a…

How to Use Facebook To Boost Your SEO

June 3, 2018 Written by Kevin Hicks
Google has a very complex algorithm (or rules) that operates its search results. Their guidelines have been clear from the beginning of launching their search engine. Don't try and inappropriately gain rankings with spammy techniques and... Content is king!  What's next is how popular your content is. What do other…

The Future of SEO and What You Should Do Now

June 3, 2018 Written by Kevin Hicks
Each month, ROI Web Marketing does an internal strategy meeting for each of our clients on what should be done for them to enhance their SEO (Search Engine Optimization), Google AdWords (Pay-Per-Click Advertising), website maintenance, and overall Internet marketing exposure. Our clients also ask us what they should be doing…

All You Need To Know About Google My Business

February 26, 2018 Written by Kevin Hicks
Google My Business can be a very powerful marketing tool when used effectively. This article will describe why it's an essential tool for your Internet marketing and how to set it up. What Is Google My Business? Google My Business is Google's directory of business locations. When doing a search…

Content Marketing Strategy

December 12, 2017 Written by Kevin Hicks

What is a Content Marketing Strategy (CMS)? Think of this as a business plan for content. What is your why behind your company?  What is your target audience? What is your unique selling proposition? What is your overall impact you'd like to make with your content when someone…

Checklist for 6-Month ROI Internet Marketing

December 10, 2017 Written by Kevin Hicks
This is a list of essential tools you will need for your Internet marketing to be successful. This list showcases and explains a few items that will be used within the 6-Month ROI Internet Marketing Plan. It’s fine if you don’t have all of these items yet as this is…