In today’s digital age, measuring the effectiveness of your marketing strategies is crucial for business success. A recent video by Kevin Hicks, our CEO and Founder at ROI Web Marketing delves into the importance of measuring digital marketing for small businesses. This blog post aims to highlight the key takeaways from the video and offer insights into how you can optimize your marketing efforts.
Why Measure Digital Marketing?
Measuring your digital marketing efforts allows you to maximize your advertising dollars. By focusing on effective ads and platforms, you can achieve better efficiency and effectiveness in your campaigns. Google Analytics serves as a powerful tool for tracking performance and gaining valuable insights. When configured correctly you can activate specific campaign settings within your Google Ads campaigns that amplify results.
Breaking Down Performance
When goals from Analytics are imported into Google Ads you’ll be able to showcase how all the various ad types and campaigns are performing. This lets our ads team know which specific campaign, ad copy, keywords and asset is bringing in the new leads. Whether you’re running Google Ads, Facebook Ads, or Instagram campaigns, you can track conversions, such as contact form submissions or calls from mobile devices, to gauge the success of each campaign.
Advanced Settings and Automation
Google Analytics offers advanced settings that enable specific campaign types to be recorded within a certain time frame. This allows for more automation, as platforms like Google and Facebook can leverage the data to optimize your campaigns further.
Website Analytics and Goals
Customizing goals in Google Analytics helps you track various conversion points, such as calls, emails, and form submissions from your website. This data is crucial for measuring the success of your campaigns and your website’s overall performance.
Google Business Profile (GBP)
Your GBP is an essential part of your online presence. It includes your contact information, map location, and reviews. Key measurements here include tracking calls from your map listing and clicks to your website, providing valuable data for your marketing strategies.
For businesses with an online store, ecommerce analytics are vital. You can track steps like ‘Add to Cart’ and ‘Checkout’ to understand customer behavior. This data can also be translated back to your ad campaigns to calculate the Return on Ad Spend (ROAS).
Transparency is key in any marketing strategy. ROI reports offer a comprehensive view of your marketing efforts, from Google Ads to social media campaigns. These reports are updated daily and provide a snapshot of your performance, helping you make informed decisions.
Measuring digital marketing is not just a good practice; it’s a necessity for small businesses. With tools like Google Analytics and comprehensive ROI reports, you can gain valuable insights into your marketing efforts, allowing you to optimize for success.