October 12, 2023

Measuring Digital Marketing for Small Business

Measuring Digital Marketing for Small Business


In today's digital age, measuring the effectiveness of your marketing strategies is crucial for business success. A recent video by Kevin Hicks, our CEO and Founder at ROI Web Marketing delves into the importance of measuring digital marketing for small businesses. This blog post aims to highlight the key takeaways from the video and offer insights into how you can optimize your marketing efforts.

Why Measure Digital Marketing?

Measuring your digital marketing efforts allows you to maximize your advertising dollars. By focusing on effective ads and platforms, you can achieve better efficiency and effectiveness in your campaigns. Google Analytics serves as a powerful tool for tracking performance and gaining valuable insights. When configured correctly you can activate specific campaign settings within your Google Ads campaigns that amplify results.

Breaking Down Performance

When goals from Analytics are imported into Google Ads you’ll be able to showcase how all the various ad types and campaigns are performing. This lets our ads team know which specific campaign, ad copy, keywords and asset is bringing in the new leads. Whether you're running Google Ads, Facebook Ads, or Instagram campaigns, you can track conversions, such as contact form submissions or calls from mobile devices, to gauge the success of each campaign.

Advanced Settings and Automation

Google Analytics offers advanced settings that enable specific campaign types to be recorded within a certain time frame. This allows for more automation, as platforms like Google and Facebook can leverage the data to optimize your campaigns further.

Website Analytics and Goals

Customizing goals in Google Analytics helps you track various conversion points, such as calls, emails, and form submissions from your website. This data is crucial for measuring the success of your campaigns and your website's overall performance.

Google Business Profile (GBP)

Your GBP is an essential part of your online presence. It includes your contact information, map location, and reviews. Key measurements here include tracking calls from your map listing and clicks to your website, providing valuable data for your marketing strategies.

Ecommerce Analytics

For businesses with an online store, ecommerce analytics are vital. You can track steps like 'Add to Cart' and 'Checkout' to understand customer behavior. This data can also be translated back to your ad campaigns to calculate the Return on Ad Spend (ROAS).

ROI Reports

Transparency is key in any marketing strategy. ROI reports offer a comprehensive view of your marketing efforts, from Google Ads to social media campaigns. These reports are updated daily and provide a snapshot of your performance, helping you make informed decisions.

Measuring digital marketing is not just a good practice; it's a necessity for small businesses. With tools like Google Analytics and comprehensive ROI reports, you can gain valuable insights into your marketing efforts, allowing you to optimize for success.

Ready to take your digital marketing to the next level? Book an appointment with us today to discuss your marketing needs and schedule a free consultation.


Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn


  • "ROI Web Marketing has been supporting and providing only the best service and reliability to Astone Fitness for over 10 years. Kevin Hicks and his very talented team are always quick to reply, resolve any of our IT issues and are friendly and helpful. If you need any help with your online business i'd highly recommend working with ROI Web Marketing." - Astone Fitness

  • "Kevin, his team and I have worked closely together with a few clients and they have never let me down. We have set targets with projects hat we did not have the know-how or skills to work through and they were there every step of the way and exceeded our expectations. They have been a great on-line partner and I highly recommend them." - David Anthony Childs, Living Blueprint

  • "Kevin and his team are fantastic to work with. They have helped us navigate the complex system of Google Ads. They made it easy to make sure our money brings in quality leads. It's bee a great Return On Investment! Thank you ROI!" - Dasha Maslennikova

  • "Kevin and his team have built and maintained our website over the past three years and we’re very happy with their service, attention to detail and how quickly they respond. We would definitely not hesitate to recommend them to anyone looking for web marketing services." - Philip Rechsteiner, Rechsteiner Construction Ltd.

  • "I have had the pleasant experience of working with Kevin Hicks and Samantha Bangayan, of ROI, during the building of Sarah Gallop Design Inc. website and subsequently Top Shelf Design Inc. website. They were great to work with during development; solutions minded for my sometimes nit-picky requests, and a great source of support and education as we continue to work with the site, ever improving it to deliver, both business to us and a portfolio and resource to our clients. They are helpful and efficient, and I would certainly recommend them for your web design and marketing services." - Roz Screeton, Sarah Gallop Design Inc.

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