Is my website working for me?
Are my advertising campaigns being effective?
These are common questions business owners ask themselves when it comes to their Internet marketing campaigns. At ROI Web Marketing, we strive for results with each of our marketing campaigns to maximize lead generation and ROI.
We’ve just developed a new way to track all your website calls (from mobile devices) and emails when someone clicks to call or email from your website.
In the past, the way to track your phone number calls was to create a forwarding phone number that would record every time someone calls the forwarding number. There are flaws with this system.
1. The customer calling thinks this is your number and will continue to call it moving forward unless they are updated with your actual phone number.
2. This creates inflated statistics or incorrect data.
We use your actual phone number and do not need to create a forwarding number in order to track the amount of calls from your website.
Internally, this helps us find out whether our Google AdWords or Bing Ads campaigns are being effective. With this tracking system setup correctly, we can track 1) a clicked to call your phone number from a mobile device, 2) a clicked email from desktop or mobile devices, or 3) someone filling out your contact form (or various forms depending on your website).
Setting Up Tracking
The data is collected via Google Analytics and moving forward, we are implementing this for each of our Monthly Marketing Clients. The data will be added as conversions into our Monthly ROI Reports. Setting up this tracking does take time as we code each email and phone number within your website. If we have built your website, this setup can be done. If your website wasn’t built by us or is on a platform that doesn’t allow our code to work, this tracking may not be possible to set up for you. Feel free to ask us if this tracking would work on your website.
ROI Web Marketing – cutting-edge Internet marketing to improve your business, lead generation and ROI.
Feel free to contact me to discuss setting this up for your website. If you already are a Monthly Marketing Client, we most likely have either already implemented this or have plans to do so very soon.