September 23, 2017

Is Internet Marketing Working For You?

Is Internet Marketing Working For You?

Is my website working for me?

Are my advertising campaigns being effective?

These are common questions business owners ask themselves when it comes to their Internet marketing campaigns. At ROI Web Marketing, we strive for results with each of our marketing campaigns to maximize lead generation and ROI.

We've just developed a new way to track all your website calls (from mobile devices) and emails when someone clicks to call or email from your website.


In the past, the way to track your phone number calls was to create a forwarding phone number that would record every time someone calls the forwarding number. There are flaws with this system.

1. The customer calling thinks this is your number and will continue to call it moving forward unless they are updated with your actual phone number. 

2. This creates inflated statistics or incorrect data.

We use your actual phone number and do not need to create a forwarding number in order to track the amount of calls from your website.


Internally, this helps us find out whether our Google AdWords or Bing Ads campaigns are being effective. With this tracking system setup correctly, we can track 1) a clicked to call your phone number from a mobile device, 2) a clicked email from desktop or mobile devices, or 3) someone filling out your contact form (or various forms depending on your website). 

Setting Up Tracking

The data is collected via Google Analytics and moving forward, we are implementing this for each of our Monthly Marketing Clients. The data will be added as conversions into our Monthly ROI Reports. Setting up this tracking does take time as we code each email and phone number within your website. If we have built your website, this setup can be done. If your website wasn't built by us or is on a platform that doesn't allow our code to work, this tracking may not be possible to set up for you. Feel free to ask us if this tracking would work on your website.

ROI Web Marketing – cutting-edge Internet marketing to improve your business, lead generation and ROI.


Feel free to contact me to discuss setting this up for your website. If you already are a Monthly Marketing Client, we most likely have either already implemented this or have plans to do so very soon.


Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn


  • "Kevin has been a key member of my team and a HUGE part of the business growth that I've experienced through his Ads and web design. The ROI team has come up huge as part of my online marketing. Thank you a million." - Anthony Taylor, SME Strategy

  • "I have used ROI Web Marketing for about 3 months now. There's definitely has been more web presence which generated into more business for my firm. Kevin and his team at ROI Marketing has been very patient with me and walked me through the process of having everything set up. Would highly recommend!" - Jerome Tsang, Notary

  • "ROI Web Marketing recently finished our new website for South Vancouver Family Place. Kevin and his team were patient, responsive, professional and creative in their work. We appreciate the time spent and the end product was exactly what we had hoped for. We will continue to use ROI as our web host as we appreciate their work and their expertise. Thank you Kevin and Samantha and ROI." - South Vancouver Family Place

  • "There aren't many marketers out there that are honest and provide a great work to their customers. As a digital marketer myself, I can tell you that Kevin at ROI Web Marketing is one of those rare marketers that you can count on! I always recommend him to entrepreneurs who need a website and web marketing. He always answers in a timely manner, you can tell he really cares. Thanks for doing awesome job!" - Laure Sabini

  • "I have had the pleasant experience of working with Kevin Hicks and Samantha Bangayan, of ROI, during the building of Sarah Gallop Design Inc. website and subsequently Top Shelf Design Inc. website. They were great to work with during development; solutions minded for my sometimes nit-picky requests, and a great source of support and education as we continue to work with the site, ever improving it to deliver, both business to us and a portfolio and resource to our clients. They are helpful and efficient, and I would certainly recommend them for your web design and marketing services." - Roz Screeton, Sarah Gallop Design Inc.

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