September 2, 2022

Improve Your Campaigns With a Google Ads Audit

You don’t have to be a huge company to afford great marketing results. It’s not about how much you spend on marketing. It’s about how well you optimize the marketing dollars you are working with.

Google Ads and pay-per-click (PPC) campaigns are powerful marketing tools that can help grow your business. But not all PPC marketing strategies pay off how you want them to. That's why investing in a Google Ads audit is so crucial. Audits are a fantastic way to gain more insight into your marketing efforts. They can highlight issues, help you find ways to make improvements, and provide a clear picture of how your campaigns perform.

Why Get a Google Ads Audit?

No ad campaign is perfect. Even if it generates buzz when you initially start, things change frequently. A Google Ads audit is your way to keep up with the changing tides.

The biggest reason to do a Google Ads audit is to find out if your campaigns can be doing better. Often a key factor is to lower your cost per click (CPC). A high CPC means that you're paying more for every ad click. It unnecessarily inflates your marketing budget, forcing you to spend more with possibly less in return because you are receiving fewer clicks overall. Furthermore, higher CPC shows that your ads might not be converting into buyers. A lower CPC gives you more bang for your marketing buck, resulting in more clicks with a greater chance of turning into leads to your website.

You can reap other benefits when you turn to a digital marketing agency for an audit. Scrutinizing your ads and campaigns can help you:

  • Obtain actionable insights
  • Identify weak points
  • Eliminate wasteful spending
  • Rethink unsuccessful strategies
  • Fine-tune existing content
  • Find new marketing opportunities
  • Make data-driven decisions

How a Google Ads Consultant Can Improve the Performance of Your Ads

A low cost per click is crucial for success with Google Ads. A Google Ads audit can be the game-changer you need to get there. When you do a CPC campaign, Google uses complex algorithms to rate your ads and website. The specifics of the rating process are based on the relevancy of your landing page, the ad copy, and keyword:

  • Each keyword is compared and given a quality score
  • Page relevancy: the landing page you are sending the ad to is evaluated for relevance towards that specific keyword
  • Ad content relevancy: the ad written for that keyword is evaluated for relevancy towards that specific keyword.

These three items are involved in your quality score. The higher your Quality Score, the lower your CPC. We've developed a unique system over the last 10 years for our Google Ads management service. We call it our BEST match ad group strategy, our approach aims to get the best CPC possible with the most relevant keywords. One of our secrets on how we get amazing results for our clients too. :)

Trust a Google Ads Specialist at ROI Web Marketing

When ready to take your marketing efforts to a new level, turn to ROI Web Marketing for a Google Ads audit. We can review your current strategies and provide the feedback you need to see real improvements. As a digital marketing agency with over a decade of experience, we have what it takes to make those necessary changes and help your business grow.

Leave your Google Ads campaigns to us! We're proud to offer audits Google Ads management services to small businesses throughout Canada. Doing a Google Ads audit can help you find weak points, fine-tune your marketing strategies, and get the highest return on your marketing investments.

Learn more about this by booking your Google Ads audit today.

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

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  • "Kevin and the team at ROI Web Marketing are geniuses with Google Ads and all the technical stuff that hurts my brain. They get results and know little-known secrets that make a BIG difference. We've worked with them on a few different client campaigns and always are shocked at the leads they generate. I would highly recommend them to anyone who's ready to move forward and level up in their business." - Jennifer Madani

  • "I have worked with ROI marketing for 4 months now and found them to be really responsive and proactive with regards to making suggestions to improve the performance of our Google Advertising. With their help we have significantly reduced the cost of our CPC and driven up our revenues." - Jason Beevis

  • "Can’t recommend this company for web and SEO marketing enough. Without them I don’t know where I’d be today. They’ve done everything from build my website to optimizing my keywords and build me up a great online presence. KEVIN and his team are very responsive to any of my questions or request. Thank you guys your amazing!" - Kurtis Martin, Unique Detailing

  • "Only work with ROI Web Marketing if you really want your business to increase. I'm serious. I've been working with Kevin Hicks for over 5 months, and his work alone in getting to know my business, as well to know my values and what I stand for to really truly be conveyed in the type of business I want. Kevin takes the time to get to know you, and works with you coming up with solutions and completely takes the guesswork out of building your business. ROI Web Marketing sends out regular monthly metrics, so that in addition to our face-to-face meetings and his check-ins, I always have a picture of what the numbers are with my business. Kevin additionally is passionate about educating his clients, and brings in helpful techniques so that you are more empowered about where to go to next. I have been very satisfied with the quality and the consistency of the value I receive, and I will continue to work with ROI Web Marketing as an integral part of building my practice." - Dr. Marcia Halajeski, Chiropractor

  • "Kevin and his team have been working with my small business over the past 6 months and we have been extremely happy with the results. We went from almost no customers finding us online to a significant number of google customers per week. Above this, Kevin is a genuinely great guy. If you are looking to improve your online marketing presence, I highly recommend ROI Web Marketing." - Katrina Sovio, Alaia Physiotherapy

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