You don’t have to be a huge company to afford great marketing results. It’s not about how much you spend on marketing. It’s about how well you optimize the marketing dollars you are working with.
Google Ads and pay-per-click (PPC) campaigns are powerful marketing tools that can help grow your business. But not all PPC marketing strategies pay off how you want them to. That's why investing in a Google Ads audit is so crucial. Audits are a fantastic way to gain more insight into your marketing efforts. They can highlight issues, help you find ways to make improvements, and provide a clear picture of how your campaigns perform.
Why Get a Google Ads Audit?
No ad campaign is perfect. Even if it generates buzz when you initially start, things change frequently. A Google Ads audit is your way to keep up with the changing tides.
The biggest reason to do a Google Ads audit is to find out if your campaigns can be doing better. Often a key factor is to lower your cost per click (CPC). A high CPC means that you're paying more for every ad click. It unnecessarily inflates your marketing budget, forcing you to spend more with possibly less in return because you are receiving fewer clicks overall. Furthermore, higher CPC shows that your ads might not be converting into buyers. A lower CPC gives you more bang for your marketing buck, resulting in more clicks with a greater chance of turning into leads to your website.
You can reap other benefits when you turn to a digital marketing agency for an audit. Scrutinizing your ads and campaigns can help you:
- Obtain actionable insights
- Identify weak points
- Eliminate wasteful spending
- Rethink unsuccessful strategies
- Fine-tune existing content
- Find new marketing opportunities
- Make data-driven decisions
How a Google Ads Consultant Can Improve the Performance of Your Ads
A low cost per click is crucial for success with Google Ads. A Google Ads audit can be the game-changer you need to get there. When you do a CPC campaign, Google uses complex algorithms to rate your ads and website. The specifics of the rating process are based on the relevancy of your landing page, the ad copy, and keyword:
- Each keyword is compared and given a quality score
- Page relevancy: the landing page you are sending the ad to is evaluated for relevance towards that specific keyword
- Ad content relevancy: the ad written for that keyword is evaluated for relevancy towards that specific keyword.
These three items are involved in your quality score. The higher your Quality Score, the lower your CPC. We've developed a unique system over the last 10 years for our Google Ads management service. We call it our BEST match ad group strategy, our approach aims to get the best CPC possible with the most relevant keywords. One of our secrets on how we get amazing results for our clients too. :)
Trust a Google Ads Specialist at ROI Web Marketing
When ready to take your marketing efforts to a new level, turn to ROI Web Marketing for a Google Ads audit. We can review your current strategies and provide the feedback you need to see real improvements. As a digital marketing agency with over a decade of experience, we have what it takes to make those necessary changes and help your business grow.
Leave your Google Ads campaigns to us! We're proud to offer audits Google Ads management services to small businesses throughout Canada. Doing a Google Ads audit can help you find weak points, fine-tune your marketing strategies, and get the highest return on your marketing investments.