Most business owners today are very aware that a digital presence is the difference between a successful business and a struggling one. But it is not enough to pop up a website and walk away. Your online presence should be fluid, constantly reaching out to and engaging potential customers. Given that, blog post content writing is the best way to keep your website fresh and appealing and to stay on top of your search engine optimization (SEO) strategy.
Why SEO Blog Post Writing is Essential
The content on your website is vital. It is the key to communicating with your potential customers. It should be incredibly informative of your company’s purpose, unique selling points and convincing evidence for why people need your service or product.
Much of the content on your website will be “evergreen”, meaning it will be relevant and important indefinitely, like the basic information about your company. But it is imperative to continually add new, seasonal or time-sensitive blog posts that keep your content current and pique the interest of potential clients. This will maintain a vibrant feel for your website and avoid the appearance of stagnancy and inactivity, which is an indicator of a dying business to many people. And most importantly, writing a compelling blog post every month is an important SEO technique that can help expand your reach online, especially if combined with strategic keyword research and implementation as well as social media and email promotions.
The only problem is that most business owners don’t have the time, resources or know-how to stay on top of this task. Using a blog post writing service is an ideal option. And at ROI Web Marketing, we have the expertise to not only write engaging, informative blog posts, but to also use our marketing skills to promote them and drive lead generation.
Leave Your SEO Blog Post Writing to Our Specialists
The ROI Web Marketing team is highly accomplished, with years of experience in the internet marketing field. We have a passion for small businesses, and we are committed to constantly adapting with the ever-changing and progressing world of web marketing. Our drive to help small businesses expand their reach is evident through our past clients’ success. In fact, we have held a spot in the top 10 most Google reviewed digital marketing agencies in Vancouver, BC.
Our Strategy for Writing a Compelling Blog Post
With ROI Web Marketing, the process for writing blog posts for SEO covers all the bases for you.
- If we haven’t done so already, we will have an In-Depth Discovery Meeting with you to make sure that we have a detailed understanding of your business, its goals and your target audience.
- When this is accomplished, we will do some research and come up with various concepts for blog post content that we will review with you for approval. This is also when we put our expertise to good use by deciding what keywords should be used to optimize your SEO. Any time a potential customer uses these keywords to search for a product or service, having the words plugged into your content and other key areas will make your website easier for that person to find.
- Once approved, we put our skilled content writers to work creating your unique and appealing blog post that will capture the attention of your target audience.
- After we finalize with you, we will update your website with the new content.
- Post-publication, we begin promoting the blog post with an effective combination of social media posts and email newsletters. This will ensure that your new blog gets put in front of potential customers to keep them drawn in.
- Then, we continue the same cycle next month.
Over time, you’ll see how regular, fresh, search-engine-optimized blog posts contribute to increasing your rankings in search engines such as Google. It’s a snowball effect with more people landing on your website who are informed of and sold on your services or products, which contributes to more people discovering your company online.