Why Promote a Blog?
Blogs can be amazing marketing tools. By attracting people to your website, they reel in potential customers. High-quality blog posts also help you establish authority and expertise, which search engines prioritize. Sharing your company’s story and establishing brand personality are yet more benefits. Unfortunately, many businesses fail to make their blogs work for them. A blog can’t do its job if nobody reads it, and that’s what often happens. Promoting your blog content is critical to creating and sustaining an effective content marketing effort.
Search Engine Optimization Techniques
Fortunately, there are multiple effective blog promotion methods. Search engine optimization is one of them. Keyword use is the first SEO method that most people think of. Proper research can reveal keywords that strike the perfect balance of appealing to the right audience while helping your business stand out. Keep in mind that keywords shouldn’t be limited to the main text of your posts. You should also include them in your blog posts’ titles, headers, and meta descriptions. With all the talk of keywords, you might have gotten the impression that stuffing in as many of them as possible is your best bet, but that’s not true. If the quality isn’t there, no amount of keywords can save your blog. Additional SEO efforts should focus on creating internal links to help search engines figure out the structure of your website, earning backlinks from respected websites in your field, emphasizing mobile-friendly design, and regularly publishing new content.
Social Media Marketing for Blogs
Social media is another fantastic way to promote your blog. Attempting to thrive on every big social media site might work for huge, multinational corporations with enormous digital marketing budgets, but it’s not the best use of most businesses’ time and resources. There’s a wealth of software that can help you identify which sites your target audience flocks to, though some of it is quite expensive and all of it presents any novice with a steep learning curve. Once you’ve figured out which platforms are best for reaching your audience, you’ll want to customize your message for each. For example, what works on video-based social media might be very different from what works on text-based sites. There are common themes that should show up no matter where you’re posting, though. Attention-grabbing images and intriguing headlines are two of them. Here are a few more tips to help spread your blog posts on social media:
- Create graphics that get a message across instantly.
- Use analytics software to check what’s working and what’s not so that you can recalibrate as needed.
- Use formats like infographics and videos to repurpose content.
Community Engagement Through Social Media and Email
Engaging with commenters, both on social media and on your blog, is a great way to build a community around your business. It makes customers feel like you really care about them, which earns you something priceless: trust. Trust is what makes someone pick your business instead of all the others in your field. It’s what makes people share your posts with their friends. Email campaigns are another way to communicate directly with interested individuals. People who sign up for an email list are extremely valuable prospects since they’ve already proven their interest.
