Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.

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Wednesday, 30 December 2015 21:25

Proven Internet Marketing Methods for Accountants

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Saturday, 26 March 2016 00:00

3 Easy Steps to Internet Marketing Success

When it comes to Internet marketing, knowing what you should do for your business can be complicated.

Part of what ROI Web Marketing does is simplify the strategies and technologies that you need as a business owner and honestly guide you what is absolutely essential and what's a nice to have.

Download 3 Easy Steps to Internet Marketing Success

 

Or keep reading as I explain how simple Internet marketing really can be when you break it down to what you need as a business owner.

Step 1: Develop a Highly Converting Website

What do I mean by a high quality website that converts? Well, a high quality website would include a responsive or mobile friendly website so that users on all devices can view your website properly. Your website should impress the visitor and have the right message and call to action. 

1. A: Quality Website & Hosting

The quality of your website and your page speed will directly reflect if visitors will convert into buyers. Ensure that your web hosting company isn't holding your website speed back and costing you sales.

1. B: Special Offer or Hook

Offering website visitors something so that they will take action is a big part of how effective your Internet marketing will be.

1. C: Conversion Strategy

How do you plan on getting lead information from your website? Have them fill out a form to get you their information. Follow up with these leads as soon as possible. These are people looking to buy now.

Step 2: Increase Leads and Website Visitors

Now that you have a great website with the proper messaging, it's time to let people know about it and attract new buyers.

2. A: Search Engine Optimization

Get more leads through people searching for your ideal keywords via Google. This is the process of updating your website and increasing your website popularity with Google so that you will have top ranking keywords that describe your business.

2. B: Paid Advertising

Receive guaranteed traffic by including ads on Google's search pages. This is pay per click advertising. You only pay when someone clicks on your ad. This means guaranteed traffic to your website with keywords that we hand pick.

2. A: Social Media

Harness the power of social media marketing to get people from social networks to your website.

Step 3: Increase Loyalty and Followers

Retain customers to buy from you again and again using the following methods.

3. A: Email Database & Email Marketing

Include on your website a signup box with enticing freebies or coupons to gain permission to email clients or potential clients. Every download of your information is a new lead. Treat them as such and send out regular email marketing campaigns.

3. B: Google AdWords Remarketing

Advertisement that targets visitors that have been to your website. Remind people who have already checked your website that you exist and bring them back to your website. Often to make a sale you need 3-7 touch points. Remarketing acts as one of those touch points.

3. C: Social Media Marketing

Gain more likes or folowers to re-sell to them consistently. Facebook also has what they call Retargeting. This is equivalent to Google Remarketing and you can remind visitors to your website via Facebook to come back to your website and purchase or inquire. Ensuring that you are top of mind for your ideal clients will convert you more sales.

Want more customers? Try Internet marketing today with ROI Web Marketing.

New local leads, extreme website exposure and powerful customer retention.

We have proven marketing strategies to improve and increase website conversions, website visitors and customer loyalty.

Download 3 Easy Steps to Internet Marketing Success

Before I get into the 3 best ways to be found online you need to understand something...

In order to succeed online you can't just get a bunch of traffic to your website. You need these critical elements in place in order to fully succeed with your Internet marketing campaigns.

1. You need an excellent professional website.

What I mean by that is you need your website to look great, showcase your proper branding colors, and is easy to navigate and read. You'll also want to make sure your website is mobile friendly.

2. You need the right messaging and content that converts.

The website content needs to say the right message to your ideal target audience and your viewers need to connect to what you are talking about. 

3. You need Effective advertising campaigns setup for success.

You want to ensure that you have effective marketing strategies in place in order to attract the right buyers.

4. Monitor and measure your success and adjust accordingly.

Setup goal tracking via Google Analytics to track where your visitors and conversions are coming from. Which marketing strategies are working? Which need improvements? Being able to measure and adjust is one of the most important things you need to do to succeed.

Now that that's out of the way, here's the top 3 ways to best be found online.

1. Google AdWords

What is Google AdWords?

  • Google AdWords is Google’s paid search option for business owners.
  • You select keywords that you want your ads to be displayed for.
  • You create ads that will be displayed for those keywords.
  • People click your ads and come to your website.

2. Bing Ads

What is Bing Ads?

  • Bing.com's paid search option for business owners.
  • Just like Google, you select keywords that you want your ads to be displayed for.
  • You create ads that will be displayed for those keywords.
  • People click your ads and come to your website.

Why Bing Ads?

  • It is the second most popular search engine.
  • Bing Ads are shown on Yahoo search also.
  • Bing is the default web browsers search engine on new installs of the latest Windows computers.
  • There’s not as many competitors advertising on bing. (Good deals on clicks and less competition means better chance of visitors clicking your ads).

3. Search Engine Optimization

What is SEO?

  • Search Engine Optimization is the techniques used to help get higher rankings in search engines.

How to improve your SEO?

A brief non technical way to describe it is:

  • Improve your website code by making it more compliant with how the search engines read your website.
  • Create more links to your website from other relevant sources on the Internet (including sharing and engaging people on social media).
  • Continually release new fresh content on your website that's relevant for your ideal buyers and keep your website up to date.

Cheat Sheet for SEO:

Here's a quick list of some of the top SEO tactics you as a business owner should implement right away:

  • Register Google My Business & Bing Places for Business.
  • Setup a Dynamic Sitemap on Your Website.
  • Register with Google Webmaster Tools & Bing Webmaster Central and submit your sitemap.
  • Write content for your blog & send it to your email list.
  • Share your website blog content on social media.

Conclusion:

ROI Web Marketing offers marketing packages that include Google AdWords, Bing Ads setup and management as well as full-scale website development for business owners. Is it time for your business to start implementing the best 3 ways to be found online?

Sunday, 08 November 2015 21:03

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Sunday, 08 November 2015 20:11

Legacies Health Centre

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Kevin Hicks, Internet Marketing Specialist at ROI Web Marketing, will be presenting on November 18th at BNI UP in downtown Vancouver. 

You should attend this presentation if you are a business owner looking to learn what are the best methods of gaining new leads to your website.

During this presentation you will learn:

  • The 3 best methods for your business website to be found online.
  • Cheat sheet for SEO -> You will be given a list of the top 5 strategies/tools that will improve your SEO.
  • Search engine optimization explained.
  • Find out whether Internet marketing is right for you.

Date: November 18th, 7 am - 9 am

Location: Chambar Restaurant

568 Beatty St, Vancouver, BC

$27 for breakfast, coffee or tea.

This is also networking event. Bring business cards, a 60 second pitch and a great attitude.

To Register visit: http://www.bniup.com or contact Kevin @ 604-239-0101.

Do you want your website to be found online? Learn from attending this presentation or call us today to get started. 604-239-0101

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