Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.
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Part of what ROI Web Marketing does is simplify the strategies and technologies that you need as a business owner and honestly guide you what is absolutely essential and what's a nice to have.
Or keep reading as I explain how simple Internet marketing really can be when you break it down to what you need as a business owner.
What do I mean by a high quality website that converts? Well, a high quality website would include a responsive or mobile friendly website so that users on all devices can view your website properly. Your website should impress the visitor and have the right message and call to action.
The quality of your website and your page speed will directly reflect if visitors will convert into buyers. Ensure that your web hosting company isn't holding your website speed back and costing you sales.
Offering website visitors something so that they will take action is a big part of how effective your Internet marketing will be.
How do you plan on getting lead information from your website? Have them fill out a form to get you their information. Follow up with these leads as soon as possible. These are people looking to buy now.
Now that you have a great website with the proper messaging, it's time to let people know about it and attract new buyers.
Get more leads through people searching for your ideal keywords via Google. This is the process of updating your website and increasing your website popularity with Google so that you will have top ranking keywords that describe your business.
Receive guaranteed traffic by including ads on Google's search pages. This is pay per click advertising. You only pay when someone clicks on your ad. This means guaranteed traffic to your website with keywords that we hand pick.
Harness the power of social media marketing to get people from social networks to your website.
Retain customers to buy from you again and again using the following methods.
Include on your website a signup box with enticing freebies or coupons to gain permission to email clients or potential clients. Every download of your information is a new lead. Treat them as such and send out regular email marketing campaigns.
Advertisement that targets visitors that have been to your website. Remind people who have already checked your website that you exist and bring them back to your website. Often to make a sale you need 3-7 touch points. Remarketing acts as one of those touch points.
Gain more likes or folowers to re-sell to them consistently. Facebook also has what they call Retargeting. This is equivalent to Google Remarketing and you can remind visitors to your website via Facebook to come back to your website and purchase or inquire. Ensuring that you are top of mind for your ideal clients will convert you more sales.
New local leads, extreme website exposure and powerful customer retention.
We have proven marketing strategies to improve and increase website conversions, website visitors and customer loyalty.
In order to succeed online you can't just get a bunch of traffic to your website. You need these critical elements in place in order to fully succeed with your Internet marketing campaigns.
What I mean by that is you need your website to look great, showcase your proper branding colors, and is easy to navigate and read. You'll also want to make sure your website is mobile friendly.
The website content needs to say the right message to your ideal target audience and your viewers need to connect to what you are talking about.
You want to ensure that you have effective marketing strategies in place in order to attract the right buyers.
Setup goal tracking via Google Analytics to track where your visitors and conversions are coming from. Which marketing strategies are working? Which need improvements? Being able to measure and adjust is one of the most important things you need to do to succeed.
A brief non technical way to describe it is:
Here's a quick list of some of the top SEO tactics you as a business owner should implement right away:
Curtis was looking for more leads to his website to increase sales. We launched a new website with Google AdWords and he was receiving...
Mr. Cover All for years had been going to tradeshows and doing many other forms of marketing. Now that we have a system...
Capital Salvage was spending over $1500 with a phone book directory company and not seeing a return on their investment...
Artists Within is a makeup training school in Calgary Alberta. They wanted to increase their presence online and...
This health centre offers a wide variety of services from massage, chiropractor, naturopath, physiotherapy,...
Kevin Hicks, Internet Marketing Specialist at ROI Web Marketing, will be presenting on November 18th at BNI UP in downtown Vancouver.
You should attend this presentation if you are a business owner looking to learn what are the best methods of gaining new leads to your website.
During this presentation you will learn:
568 Beatty St, Vancouver, BC
$27 for breakfast, coffee or tea.
This is also networking event. Bring business cards, a 60 second pitch and a great attitude.
"When I started with ROI Web Marketing, I have to admit that I was struggling with my business. The company not only helped me understand what marketing is all about, but the team also helped me launch a new website and advertising campaign that tripled my business in a year. Now, I get regular phone calls specific to my industry. I didn't know a website could be so useful!" - David Glisinski, Gannet Diesel
"Working with Kevin was a great experience as he provided excellent service as well as results. As a bonus, his services were affordable. I would be happy to work with Kevin again!" - Ciara Ann O'Connor, Personal Trainer
"Kevin and I have collaborated on numerous occasions while working a common commercial account. Kevin possesses a deep understanding of the online retail industry; this combined to his ability to bring together his colleagues and engage them to work towards a common goal have resulted in a net increase in revenues for all clients we have worked for. -Very strong business understanding for SMB -Excellent business accumen -Not scared of taking risks -Convincing communicator If you are looking for a well rounded business/marketing consultant, I can definitively recommend Kevin Hicks as a candidate." - Patrick Do, SAP HCM Functional Analyst at Canadian National Railway
"I had known Kevin for years prior to a business relationship and always knew him to be kind, honest, and genuine. When we connected in business he was managing online assets for a few brands in his portfolio. We began collaborating on a pro bono consulting project and then collaborated on developing and delivering comprehensive web marketing programs for a variety of SMEs. Kevin is now consulting for both the Rayne Longboards and Vicious Grip brands I manage and I am indebted to him for all his partnership far beyond any monetary value. I recommend Kevin to anyone I can and he is currently servicing a number of those connections." - Les Robertson, Marketing & Sponsorship Manager at Rayne Longboards
"Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor
"I recently had the pleasure to work with Kevin on the design and development of a new website for PM-Volunteers.org. He was extemely professional in his approach to the project. He delivered a fully functional and creative end product well ahead of schedule, with an absolute minimum of issues from a client perspective. I would recommend him for future web design projects." - Bob Prenovost, CRM, PMP, LEED® AP
"We had enough to take on starting up our longboarding store. The budget was tight and we needed a website that would give us marketing and exposure for our niche audience. ROI Web Marketing gave us exactly what we were looking for. The website is easy to update and maintain on our own. Even when we have questions, their staff are always there to meet my needs. I continue to recommend ROI Web Marketing to anyone looking for a website and/or looking to market their business on the Internet." - Mischa Chandler, Flatspot Longboards
"Kevin has demonstrated his ability to stay a step ahead of the trends. Doing so has enabled me to capture a first page ranking on Google and create growth for my business. I always enjoy hearing what Kevin has in store next for my marketing and how it will impact the growth of my business." - Maki Riddington, Owner of Maki Performance Training
"Kevin's ROI Web Marketing offers a rare combination of technical expertise to build effective web sites, marketing expertise to make sure it attracts clients, along with branding expertise. Plus he's a a great person all around." - Carla Rieger, Director at The Artistry of Change
"There were many Web Designers to choose from. Kevin was by far the most organized, reliable, trustworthy, detailed and professional. I referred him to the company I worked for. He was given the contract. It was an amazing experience as he was an educator. The website was truly in a form of Art Work-not only did I learn from him how websites are created but how profits can be generated by hiring the right person. He is an SEO expert, experienced Web Designer and a Marketing Specialist at ROI Web Marketing. I highly recommend Kevin to everyone." - Pam Rai, Insurance Specialist
"My specialty fitness business, in which I teach Pfilates (pelvic floor Pilates) was only designed 2 years ago, which has with it extra challenges, in that I needed marketing but also a need to educate the general public as to what it is exactly. Kevin has presented me with creative and meaningful suggestions for my web site and Facebook. Also being on a budget, I didn’t want to spend a lot, but I feel I got an outstanding Web Site and excellent support. Kevin is always there when I have questions, and has provided me with the tools and encouragement I need to manage my web site and Facebook page." - Brenna Jacobson, South Delta Pfilates Therapy
"We always wanted to revamp our web marketing efforts, and Kevin helped us with this in a huge way. I always believed the internet was a powerful tool, but never thought it could help my business in a significant way. I can now say that my website is a large source of leads and new business. I would recommend Kevin to anyone who is looking to increase their web presence and wants their website to start paying dividends!" - Jordan W Cahill, Cahill Professional Accountants
"I’m very happy with my website. It is very optimized. That was the goal. It was to be found. Now everyone can find my site. It makes a difference to have someone optimize your site properly. It’s not about paying for ads. I didn’t spend a cent on paid advertising. I just had Kevin properly optimize it, and within 5 months, my website stood out among my competition in terms of being found via a google search." - Terence Lo, RMT, Richmond, BC