Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.
So you have a website that represents your business. But you can't think of topics or article titles to update your website with.
Stop over thinking it and read the following on what type of content is easy to come up with that showcases what you do and helps educate your ideal clients about what you offer.
Updating your website not only shows that your business is activate and looking for more customers, updating your website also keeps Google happy and can help increase your website's rank in Google's search results. The more you update your website the more pages you have that Google can include in it's search results.
Think of it as each new page you add to your website, there's now one more doorway that a visitor can find your website and content online.
In simple terms here's the benefits of updating your website or blog:
Here's a list of topics that you can start writing about now and update your website:
Nothing says "My company is great at what we do" better than a solid testimonial or case study that showcases examples of what type of company and or person has already received results or happiness from ordering your product or service. Text format is great, when you have it in video format (more challenging to get) it can be very powerful. Post these updates on your blog or create a category in your blog that showcases this and have your web designer display these in a prominent location on your website. Then be sure to share them on Social Media to get the full effect.
Explain to the masses what it is that you do in more detail. Write in simple terms, not technical. Educate people about the benefits of your product or service. How are people going to benefit from using it? How will they feel? How are you going to solve their problem or enhance their lives with what you do?
What's on special? Do you currently have a unique offer? When does it expire? Get the message out on your blog about what's on special with a call to action on taking advantage of this unique offer. Maybe even create an area of your website to display on every page what your unique offer is. This can be setup in a way to strategically showcase the unique offer no matter what page they are on your website.
Maybe you don't offer specials or discounts but you can sure let people know about your featured product or service. Restaurants do this all the time. If you ask your server what's on special and they mention "well tonight we are featuring our prime rib", this prime rib may not be discounted but it's mentioned by servers throughout the night and guess what you sell more prime rib this way. Feature your product or service more on your blog and your sales of that product/service will improve also.
If you have ability to produce video content this is powerful way to post content that makes a higher impact than text based blog updates. You can still support the video with text based content. Although, video does make a bigger impact and can get your message across faster as well as entice the user for a longer period of time.
What has changed in your business? Offer a new product or service? Enhance a current one? People want to know about what's going on in your business. Spread the word! Romance your latest offering.
Updating your website with an inspirational post about the reason behind why you do what you do can help build your brand. Speak to your ideal customer and keep it fun and entertaining. In the end you want as many people to read your blog posts as possible. People will share your website / blog if it's relevant to them or they like the content.
Send your blog posts to your email list and social media channels to get the most from updating your blog. Updating your website is step 1. Step 2 is marketing your blog or website to get people to read your posts.
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Part of what ROI Web Marketing does is simplify the strategies and technologies that you need as a business owner and honestly guide you what is absolutely essential and what's a nice to have.
Or keep reading as I explain how simple Internet marketing really can be when you break it down to what you need as a business owner.
What do I mean by a high quality website that converts? Well, a high quality website would include a responsive or mobile friendly website so that users on all devices can view your website properly. Your website should impress the visitor and have the right message and call to action.
The quality of your website and your page speed will directly reflect if visitors will convert into buyers. Ensure that your web hosting company isn't holding your website speed back and costing you sales.
Offering website visitors something so that they will take action is a big part of how effective your Internet marketing will be.
How do you plan on getting lead information from your website? Have them fill out a form to get you their information. Follow up with these leads as soon as possible. These are people looking to buy now.
Now that you have a great website with the proper messaging, it's time to let people know about it and attract new buyers.
Get more leads through people searching for your ideal keywords via Google. This is the process of updating your website and increasing your website popularity with Google so that you will have top ranking keywords that describe your business.
Receive guaranteed traffic by including ads on Google's search pages. This is pay per click advertising. You only pay when someone clicks on your ad. This means guaranteed traffic to your website with keywords that we hand pick.
Harness the power of social media marketing to get people from social networks to your website.
Retain customers to buy from you again and again using the following methods.
Include on your website a signup box with enticing freebies or coupons to gain permission to email clients or potential clients. Every download of your information is a new lead. Treat them as such and send out regular email marketing campaigns.
Advertisement that targets visitors that have been to your website. Remind people who have already checked your website that you exist and bring them back to your website. Often to make a sale you need 3-7 touch points. Remarketing acts as one of those touch points.
Gain more likes or folowers to re-sell to them consistently. Facebook also has what they call Retargeting. This is equivalent to Google Remarketing and you can remind visitors to your website via Facebook to come back to your website and purchase or inquire. Ensuring that you are top of mind for your ideal clients will convert you more sales.
New local leads, extreme website exposure and powerful customer retention.
We have proven marketing strategies to improve and increase website conversions, website visitors and customer loyalty.
In order to succeed online you can't just get a bunch of traffic to your website. You need these critical elements in place in order to fully succeed with your Internet marketing campaigns.
What I mean by that is you need your website to look great, showcase your proper branding colors, and is easy to navigate and read. You'll also want to make sure your website is mobile friendly.
The website content needs to say the right message to your ideal target audience and your viewers need to connect to what you are talking about.
You want to ensure that you have effective marketing strategies in place in order to attract the right buyers.
Setup goal tracking via Google Analytics to track where your visitors and conversions are coming from. Which marketing strategies are working? Which need improvements? Being able to measure and adjust is one of the most important things you need to do to succeed.
A brief non technical way to describe it is:
Here's a quick list of some of the top SEO tactics you as a business owner should implement right away:
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