Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.

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Sunday, 06 March 2016 00:00

Top Content Ideas For Your Company Blog

So you have a website that represents your business. But you can't think of topics or article titles to update your website with.

Stop over thinking it and read the following on what type of content is easy to come up with that showcases what you do and helps educate your ideal clients about what you offer.

Firstly, why should you update your website or blog?

Updating your website not only shows that your business is activate and looking for more customers, updating your website also keeps Google happy and can help increase your website's rank in Google's search results. The more you update your website the more pages you have that Google can include in it's search results.

Think of it as each new page you add to your website, there's now one more doorway that a visitor can find your website and content online.

In simple terms here's the benefits of updating your website or blog:

  • Active Company: Tells visitors you are still in business and open for more customers.
  • Company Credibility: Shows you know what you are talking about and capable of offering the product or service.
  • Brand Awareness: When you update your website and share those posts on Social Media or via email marketing you are gaining awareness about your company. (Social engagement of your website is also a ranking factor)
  • Search Ranking: The more you update your website the higher you rank in Google. (this is just one part of it, but it helps!)

Example Business Website Topics

Here's a list of topics that you can start writing about now and update your website:

Testimonials / Case Studies

Nothing says "My company is great at what we do" better than a solid testimonial or case study that showcases examples of what type of company and or person has already received results or happiness from ordering your product or service. Text format is great, when you have it in video format (more challenging to get) it can be very powerful. Post these updates on your blog or create a category in your blog that showcases this and have your web designer display these in a prominent location on your website. Then be sure to share them on Social Media to get the full effect.

Educational Posts

Explain to the masses what it is that you do in more detail. Write in simple terms, not technical. Educate people about the benefits of your product or service. How are people going to benefit from using it? How will they feel? How are you going to solve their problem or enhance their lives with what you do?

Promotional Posts

What's on special? Do you currently have a unique offer? When does it expire? Get the message out on your blog about what's on special with a call to action on taking advantage of this unique offer. Maybe even create an area of your website to display on every page what your unique offer is. This can be setup in a way to strategically showcase the unique offer no matter what page they are on your website.

Featured Product or Service

Maybe you don't offer specials or discounts but you can sure let people know about your featured product or service. Restaurants do this all the time. If you ask your server what's on special and they mention "well tonight we are featuring our prime rib", this prime rib may not be discounted but it's mentioned by servers throughout the night and guess what you sell more prime rib this way. Feature your product or service more on your blog and your sales of that product/service will improve also.

Video Posts

 If you have ability to produce video content this is powerful way to post content that makes a higher impact than text based blog updates. You can still support the video with text based content. Although, video does make a bigger impact and can get your message across faster as well as entice the user for a longer period of time.

Changes or Enhancements to Your Company or Brand

What has changed in your business? Offer a new product or service? Enhance a current one? People want to know about what's going on in your business. Spread the word! Romance your latest offering.

Something Fun or Inspirational

Updating your website with an inspirational post about the reason behind why you do what you do can help build your brand. Speak to your ideal customer and keep it fun and entertaining. In the end you want as many people to read your blog posts as possible. People will share your website / blog if it's relevant to them or they like the content.

Send your blog posts to your email list and social media channels to get the most from updating your blog. Updating your website is step 1. Step 2 is marketing your blog or website to get people to read your posts. 

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Wednesday, 30 December 2015 21:25

Proven Internet Marketing Methods for Accountants

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Saturday, 26 March 2016 00:00

3 Easy Steps to Internet Marketing Success

When it comes to Internet marketing, knowing what you should do for your business can be complicated.

Part of what ROI Web Marketing does is simplify the strategies and technologies that you need as a business owner and honestly guide you what is absolutely essential and what's a nice to have.

Download 3 Easy Steps to Internet Marketing Success

 

Or keep reading as I explain how simple Internet marketing really can be when you break it down to what you need as a business owner.

Step 1: Develop a Highly Converting Website

What do I mean by a high quality website that converts? Well, a high quality website would include a responsive or mobile friendly website so that users on all devices can view your website properly. Your website should impress the visitor and have the right message and call to action. 

1. A: Quality Website & Hosting

The quality of your website and your page speed will directly reflect if visitors will convert into buyers. Ensure that your web hosting company isn't holding your website speed back and costing you sales.

1. B: Special Offer or Hook

Offering website visitors something so that they will take action is a big part of how effective your Internet marketing will be.

1. C: Conversion Strategy

How do you plan on getting lead information from your website? Have them fill out a form to get you their information. Follow up with these leads as soon as possible. These are people looking to buy now.

Step 2: Increase Leads and Website Visitors

Now that you have a great website with the proper messaging, it's time to let people know about it and attract new buyers.

2. A: Search Engine Optimization

Get more leads through people searching for your ideal keywords via Google. This is the process of updating your website and increasing your website popularity with Google so that you will have top ranking keywords that describe your business.

2. B: Paid Advertising

Receive guaranteed traffic by including ads on Google's search pages. This is pay per click advertising. You only pay when someone clicks on your ad. This means guaranteed traffic to your website with keywords that we hand pick.

2. A: Social Media

Harness the power of social media marketing to get people from social networks to your website.

Step 3: Increase Loyalty and Followers

Retain customers to buy from you again and again using the following methods.

3. A: Email Database & Email Marketing

Include on your website a signup box with enticing freebies or coupons to gain permission to email clients or potential clients. Every download of your information is a new lead. Treat them as such and send out regular email marketing campaigns.

3. B: Google AdWords Remarketing

Advertisement that targets visitors that have been to your website. Remind people who have already checked your website that you exist and bring them back to your website. Often to make a sale you need 3-7 touch points. Remarketing acts as one of those touch points.

3. C: Social Media Marketing

Gain more likes or folowers to re-sell to them consistently. Facebook also has what they call Retargeting. This is equivalent to Google Remarketing and you can remind visitors to your website via Facebook to come back to your website and purchase or inquire. Ensuring that you are top of mind for your ideal clients will convert you more sales.

Want more customers? Try Internet marketing today with ROI Web Marketing.

New local leads, extreme website exposure and powerful customer retention.

We have proven marketing strategies to improve and increase website conversions, website visitors and customer loyalty.

Download 3 Easy Steps to Internet Marketing Success

Before I get into the 3 best ways to be found online you need to understand something...

In order to succeed online you can't just get a bunch of traffic to your website. You need these critical elements in place in order to fully succeed with your Internet marketing campaigns.

1. You need an excellent professional website.

What I mean by that is you need your website to look great, showcase your proper branding colors, and is easy to navigate and read. You'll also want to make sure your website is mobile friendly.

2. You need the right messaging and content that converts.

The website content needs to say the right message to your ideal target audience and your viewers need to connect to what you are talking about. 

3. You need Effective advertising campaigns setup for success.

You want to ensure that you have effective marketing strategies in place in order to attract the right buyers.

4. Monitor and measure your success and adjust accordingly.

Setup goal tracking via Google Analytics to track where your visitors and conversions are coming from. Which marketing strategies are working? Which need improvements? Being able to measure and adjust is one of the most important things you need to do to succeed.

Now that that's out of the way, here's the top 3 ways to best be found online.

1. Google AdWords

What is Google AdWords?

  • Google AdWords is Google’s paid search option for business owners.
  • You select keywords that you want your ads to be displayed for.
  • You create ads that will be displayed for those keywords.
  • People click your ads and come to your website.

2. Bing Ads

What is Bing Ads?

  • Bing.com's paid search option for business owners.
  • Just like Google, you select keywords that you want your ads to be displayed for.
  • You create ads that will be displayed for those keywords.
  • People click your ads and come to your website.

Why Bing Ads?

  • It is the second most popular search engine.
  • Bing Ads are shown on Yahoo search also.
  • Bing is the default web browsers search engine on new installs of the latest Windows computers.
  • There’s not as many competitors advertising on bing. (Good deals on clicks and less competition means better chance of visitors clicking your ads).

3. Search Engine Optimization

What is SEO?

  • Search Engine Optimization is the techniques used to help get higher rankings in search engines.

How to improve your SEO?

A brief non technical way to describe it is:

  • Improve your website code by making it more compliant with how the search engines read your website.
  • Create more links to your website from other relevant sources on the Internet (including sharing and engaging people on social media).
  • Continually release new fresh content on your website that's relevant for your ideal buyers and keep your website up to date.

Cheat Sheet for SEO:

Here's a quick list of some of the top SEO tactics you as a business owner should implement right away:

  • Register Google My Business & Bing Places for Business.
  • Setup a Dynamic Sitemap on Your Website.
  • Register with Google Webmaster Tools & Bing Webmaster Central and submit your sitemap.
  • Write content for your blog & send it to your email list.
  • Share your website blog content on social media.

Conclusion:

ROI Web Marketing offers marketing packages that include Google AdWords, Bing Ads setup and management as well as full-scale website development for business owners. Is it time for your business to start implementing the best 3 ways to be found online?

Sunday, 08 November 2015 21:03

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