Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.

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Saturday, 02 April 2016 14:19

Life472 Essentials

Specializing in emergency preparedness, Life472 Essentials is a family-run business based in Mission, BC that offers high-quality emergency kits to protect you and your loved ones in any disaster.

The approach ROI Web Marketing has taken for Life472's SEO involves website optimization, social media and link building.

Top-Ranking Keywords: buy emergency kits, buy emergency kit canada, emergency food vancouver, vancouver emergency kits + many others

Visit Their Website

 

Friday, 01 April 2016 05:35

Income Realty

Vancouver commercial real estate agent Amrik S. Rai displays his Canadian properties on his new website with a fully functional database that can be easily updated.

Amrik's international clients can view details on all commercial properties and contact Amrik through a form on the website.

Visit the Website

Friday, 01 April 2016 05:24

Davidson & Sons

Davidson & Sons upgraded their customs brokerage website with a fresh, new design headed by ROI Web Marketing.

The website has a highly customized layout and showcases the company's wide variety of services.

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Thursday, 31 March 2016 19:45

West Coast Retina Consultants

The new West Coast Retina Consultants website design provides a home base for patients to connect with physicians specialized in retina and vitreous disorders.

Easily access their extensive patient information database and contact them through their website.

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Thursday, 31 March 2016 19:43

Cahill Professional Accountants

Offering a wide variety of accounting services, Cahill Professional Accountants is a full-service accounting firm with 3 locations in the Lower Mainland.

Combining local search engine optimization with paid advertising on Google AdWords, ROI Web Marketing was able to drastically increase the number of leads through Cahill's website.

Top-Ranking Keywords: cpa north vancouver, coquitlam accounting services, tax preparation north vancouver, burnaby bookkeeping services + many others

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Thursday, 31 March 2016 19:42

Capital Salvage

Scrap metal recycling company Capital Salvage buys, sells, trades and recycles all types of scrap metal including copper, aluminum, brass and more.

Highly customized Google AdWords campaigns consistently outperform generic campaigns set up by Yellow Pages in the past.

Top-Ranking Keywords: vancouver metal scrap yard, sell scrap steel vancouver, recycling copper vancouver, vancouver brass scrap + many others

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Sunday, 27 March 2016 11:22

Why ROI Web Marketing?

Are you spending thousands of dollars on marketing and not making an impact?

View this video on what ROI Web Marketing can do to help your business.

Download our 3 Easy Steps To Internet Marketing Success

Internet marketing can be overwhelming. Learn 3 Easy Steps To Internet Marketing Success for business owners. View the video here. Or read the article here.

Sunday, 06 March 2016 00:00

Top Content Ideas For Your Company Blog

So you have a website that represents your business. But you can't think of topics or article titles to update your website with.

Stop over thinking it and read the following on what type of content is easy to come up with that showcases what you do and helps educate your ideal clients about what you offer.

Firstly, why should you update your website or blog?

Updating your website not only shows that your business is activate and looking for more customers, updating your website also keeps Google happy and can help increase your website's rank in Google's search results. The more you update your website the more pages you have that Google can include in it's search results.

Think of it as each new page you add to your website, there's now one more doorway that a visitor can find your website and content online.

In simple terms here's the benefits of updating your website or blog:

  • Active Company: Tells visitors you are still in business and open for more customers.
  • Company Credibility: Shows you know what you are talking about and capable of offering the product or service.
  • Brand Awareness: When you update your website and share those posts on Social Media or via email marketing you are gaining awareness about your company. (Social engagement of your website is also a ranking factor)
  • Search Ranking: The more you update your website the higher you rank in Google. (this is just one part of it, but it helps!)

Example Business Website Topics

Here's a list of topics that you can start writing about now and update your website:

Testimonials / Case Studies

Nothing says "My company is great at what we do" better than a solid testimonial or case study that showcases examples of what type of company and or person has already received results or happiness from ordering your product or service. Text format is great, when you have it in video format (more challenging to get) it can be very powerful. Post these updates on your blog or create a category in your blog that showcases this and have your web designer display these in a prominent location on your website. Then be sure to share them on Social Media to get the full effect.

Educational Posts

Explain to the masses what it is that you do in more detail. Write in simple terms, not technical. Educate people about the benefits of your product or service. How are people going to benefit from using it? How will they feel? How are you going to solve their problem or enhance their lives with what you do?

Promotional Posts

What's on special? Do you currently have a unique offer? When does it expire? Get the message out on your blog about what's on special with a call to action on taking advantage of this unique offer. Maybe even create an area of your website to display on every page what your unique offer is. This can be setup in a way to strategically showcase the unique offer no matter what page they are on your website.

Featured Product or Service

Maybe you don't offer specials or discounts but you can sure let people know about your featured product or service. Restaurants do this all the time. If you ask your server what's on special and they mention "well tonight we are featuring our prime rib", this prime rib may not be discounted but it's mentioned by servers throughout the night and guess what you sell more prime rib this way. Feature your product or service more on your blog and your sales of that product/service will improve also.

Video Posts

 If you have ability to produce video content this is powerful way to post content that makes a higher impact than text based blog updates. You can still support the video with text based content. Although, video does make a bigger impact and can get your message across faster as well as entice the user for a longer period of time.

Changes or Enhancements to Your Company or Brand

What has changed in your business? Offer a new product or service? Enhance a current one? People want to know about what's going on in your business. Spread the word! Romance your latest offering.

Something Fun or Inspirational

Updating your website with an inspirational post about the reason behind why you do what you do can help build your brand. Speak to your ideal customer and keep it fun and entertaining. In the end you want as many people to read your blog posts as possible. People will share your website / blog if it's relevant to them or they like the content.

Send your blog posts to your email list and social media channels to get the most from updating your blog. Updating your website is step 1. Step 2 is marketing your blog or website to get people to read your posts. 

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