Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.
Specializing in emergency preparedness, Life472 Essentials is a family-run business based in Mission, BC that offers high-quality emergency kits to protect you and your loved ones in any disaster.
The approach ROI Web Marketing has taken for Life472's SEO involves website optimization, social media and link building.
Top-Ranking Keywords: buy emergency kits, buy emergency kit canada, emergency food vancouver, vancouver emergency kits + many others
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Vancouver commercial real estate agent Amrik S. Rai displays his Canadian properties on his new website with a fully functional database that can be easily updated.
Amrik's international clients can view details on all commercial properties and contact Amrik through a form on the website.
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Davidson & Sons upgraded their customs brokerage website with a fresh, new design headed by ROI Web Marketing.
The website has a highly customized layout and showcases the company's wide variety of services.
The new West Coast Retina Consultants website design provides a home base for patients to connect with physicians specialized in retina and vitreous disorders.
Easily access their extensive patient information database and contact them through their website.
Offering a wide variety of accounting services, Cahill Professional Accountants is a full-service accounting firm with 3 locations in the Lower Mainland.
Combining local search engine optimization with paid advertising on Google AdWords, ROI Web Marketing was able to drastically increase the number of leads through Cahill's website.
Top-Ranking Keywords: cpa north vancouver, coquitlam accounting services, tax preparation north vancouver, burnaby bookkeeping services + many others
Scrap metal recycling company Capital Salvage buys, sells, trades and recycles all types of scrap metal including copper, aluminum, brass and more.
Highly customized Google AdWords campaigns consistently outperform generic campaigns set up by Yellow Pages in the past.
Top-Ranking Keywords: vancouver metal scrap yard, sell scrap steel vancouver, recycling copper vancouver, vancouver brass scrap + many others
Are you spending thousands of dollars on marketing and not making an impact?
View this video on what ROI Web Marketing can do to help your business.
Internet marketing can be overwhelming. Learn 3 Easy Steps To Internet Marketing Success for business owners. View the video here. Or read the article here.
So you have a website that represents your business. But you can't think of topics or article titles to update your website with.
Stop over thinking it and read the following on what type of content is easy to come up with that showcases what you do and helps educate your ideal clients about what you offer.
Updating your website not only shows that your business is activate and looking for more customers, updating your website also keeps Google happy and can help increase your website's rank in Google's search results. The more you update your website the more pages you have that Google can include in it's search results.
Think of it as each new page you add to your website, there's now one more doorway that a visitor can find your website and content online.
In simple terms here's the benefits of updating your website or blog:
Here's a list of topics that you can start writing about now and update your website:
Nothing says "My company is great at what we do" better than a solid testimonial or case study that showcases examples of what type of company and or person has already received results or happiness from ordering your product or service. Text format is great, when you have it in video format (more challenging to get) it can be very powerful. Post these updates on your blog or create a category in your blog that showcases this and have your web designer display these in a prominent location on your website. Then be sure to share them on Social Media to get the full effect.
Explain to the masses what it is that you do in more detail. Write in simple terms, not technical. Educate people about the benefits of your product or service. How are people going to benefit from using it? How will they feel? How are you going to solve their problem or enhance their lives with what you do?
What's on special? Do you currently have a unique offer? When does it expire? Get the message out on your blog about what's on special with a call to action on taking advantage of this unique offer. Maybe even create an area of your website to display on every page what your unique offer is. This can be setup in a way to strategically showcase the unique offer no matter what page they are on your website.
Maybe you don't offer specials or discounts but you can sure let people know about your featured product or service. Restaurants do this all the time. If you ask your server what's on special and they mention "well tonight we are featuring our prime rib", this prime rib may not be discounted but it's mentioned by servers throughout the night and guess what you sell more prime rib this way. Feature your product or service more on your blog and your sales of that product/service will improve also.
If you have ability to produce video content this is powerful way to post content that makes a higher impact than text based blog updates. You can still support the video with text based content. Although, video does make a bigger impact and can get your message across faster as well as entice the user for a longer period of time.
What has changed in your business? Offer a new product or service? Enhance a current one? People want to know about what's going on in your business. Spread the word! Romance your latest offering.
Updating your website with an inspirational post about the reason behind why you do what you do can help build your brand. Speak to your ideal customer and keep it fun and entertaining. In the end you want as many people to read your blog posts as possible. People will share your website / blog if it's relevant to them or they like the content.
Send your blog posts to your email list and social media channels to get the most from updating your blog. Updating your website is step 1. Step 2 is marketing your blog or website to get people to read your posts.
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"When I started with ROI Web Marketing, I have to admit that I was struggling with my business. The company not only helped me understand what marketing is all about, but the team also helped me launch a new website and advertising campaign that tripled my business in a year. Now, I get regular phone calls specific to my industry. I didn't know a website could be so useful!" - David Glisinski, Gannet Diesel
"Working with Kevin was a great experience as he provided excellent service as well as results. As a bonus, his services were affordable. I would be happy to work with Kevin again!" - Ciara Ann O'Connor, Personal Trainer
"Kevin and I have collaborated on numerous occasions while working a common commercial account. Kevin possesses a deep understanding of the online retail industry; this combined to his ability to bring together his colleagues and engage them to work towards a common goal have resulted in a net increase in revenues for all clients we have worked for. -Very strong business understanding for SMB -Excellent business accumen -Not scared of taking risks -Convincing communicator If you are looking for a well rounded business/marketing consultant, I can definitively recommend Kevin Hicks as a candidate." - Patrick Do, SAP HCM Functional Analyst at Canadian National Railway
"I had known Kevin for years prior to a business relationship and always knew him to be kind, honest, and genuine. When we connected in business he was managing online assets for a few brands in his portfolio. We began collaborating on a pro bono consulting project and then collaborated on developing and delivering comprehensive web marketing programs for a variety of SMEs. Kevin is now consulting for both the Rayne Longboards and Vicious Grip brands I manage and I am indebted to him for all his partnership far beyond any monetary value. I recommend Kevin to anyone I can and he is currently servicing a number of those connections." - Les Robertson, Marketing & Sponsorship Manager at Rayne Longboards
"Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor
"I recently had the pleasure to work with Kevin on the design and development of a new website for PM-Volunteers.org. He was extemely professional in his approach to the project. He delivered a fully functional and creative end product well ahead of schedule, with an absolute minimum of issues from a client perspective. I would recommend him for future web design projects." - Bob Prenovost, CRM, PMP, LEED® AP
"We had enough to take on starting up our longboarding store. The budget was tight and we needed a website that would give us marketing and exposure for our niche audience. ROI Web Marketing gave us exactly what we were looking for. The website is easy to update and maintain on our own. Even when we have questions, their staff are always there to meet my needs. I continue to recommend ROI Web Marketing to anyone looking for a website and/or looking to market their business on the Internet." - Mischa Chandler, Flatspot Longboards
"Kevin has demonstrated his ability to stay a step ahead of the trends. Doing so has enabled me to capture a first page ranking on Google and create growth for my business. I always enjoy hearing what Kevin has in store next for my marketing and how it will impact the growth of my business." - Maki Riddington, Owner of Maki Performance Training
"Kevin's ROI Web Marketing offers a rare combination of technical expertise to build effective web sites, marketing expertise to make sure it attracts clients, along with branding expertise. Plus he's a a great person all around." - Carla Rieger, Director at The Artistry of Change
"There were many Web Designers to choose from. Kevin was by far the most organized, reliable, trustworthy, detailed and professional. I referred him to the company I worked for. He was given the contract. It was an amazing experience as he was an educator. The website was truly in a form of Art Work-not only did I learn from him how websites are created but how profits can be generated by hiring the right person. He is an SEO expert, experienced Web Designer and a Marketing Specialist at ROI Web Marketing. I highly recommend Kevin to everyone." - Pam Rai, Insurance Specialist
"My specialty fitness business, in which I teach Pfilates (pelvic floor Pilates) was only designed 2 years ago, which has with it extra challenges, in that I needed marketing but also a need to educate the general public as to what it is exactly. Kevin has presented me with creative and meaningful suggestions for my web site and Facebook. Also being on a budget, I didn’t want to spend a lot, but I feel I got an outstanding Web Site and excellent support. Kevin is always there when I have questions, and has provided me with the tools and encouragement I need to manage my web site and Facebook page." - Brenna Jacobson, South Delta Pfilates Therapy
"We always wanted to revamp our web marketing efforts, and Kevin helped us with this in a huge way. I always believed the internet was a powerful tool, but never thought it could help my business in a significant way. I can now say that my website is a large source of leads and new business. I would recommend Kevin to anyone who is looking to increase their web presence and wants their website to start paying dividends!" - Jordan W Cahill, Cahill Professional Accountants
"I’m very happy with my website. It is very optimized. That was the goal. It was to be found. Now everyone can find my site. It makes a difference to have someone optimize your site properly. It’s not about paying for ads. I didn’t spend a cent on paid advertising. I just had Kevin properly optimize it, and within 5 months, my website stood out among my competition in terms of being found via a google search." - Terence Lo, RMT, Richmond, BC