Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.
I'm often asked if we do Facebook marketing or social media marketing.
ROI Web Marketing has set up some ads for our current customers on Facebook, but we don't specialize in the full Facebook marketing solution.
Our focus is on Google AdWords & Search Engine Optimization with website design & conversion optimization to generate you more leads.
Lately, I've been working a lot with Clarence Chew from Sociable Insights. He is a Facebook and Social Media Marketing Expert. His company can offer full account management across various social media platforms. Let me explain more.
Many people ask me to look at their website to see how I would improve it. This has inspired this month’s blog post. Here’s a list of common website issues that I encounter when I review business websites.
Often, I notice that websites are missing clear calls to action. These calls to action should be in various locations depending on the website. I like to include a call to action above the fold. This means that without scrolling, a user should be able to see and read an action step for them to take - the action step may be to inquire or take charge on making a connection with you to order your products or services. Another location would be at the end of the body content area of each page.
The ability to guide a user through the key pages of your website is what I call “Website Flow”. This can also be called user experience. Think of this as taking your ideal customer through a tour of your business. Which page should they visit next after going to your homepage?
If your website doesn’t load properly on mobile devices, you are losing out on potential sales from people browsing your website on their phone or tablet. Google has different results for mobile searches and desktop searches.
I notice a lot of websites that do this - they write product specifications and technical terms about their industry without writing out what benefit this has to their customers. Write your website content catering to the needs of your customers. How will this impact them? Why should they care?
This process is entirely dependent on your business. These conversions or goals need to cater to your business and how your sales process works. Most websites that we create include Conversions or Goals. What do you want the user to do when they get to your website? How will they inquire or how will you get their contact details to continue the sales process?
There are two types of website visitors.
1) The visitor that’s ready to buy. Create a simple intake form for these people or direct them to your contact page to get started right away.2) The visitor that needs more information and wants to learn before they inquire. Send these people to sign up for your e-newsletter, download a white paper, or enter into a drip campaign.
In order to succeed with Internet marketing, you need all the right pieces in place.
1. Having your website optimized as mentioned above2. Generating qualified website visitors3. Being able to follow up with those people to continue the sales process
Kevin Hicks, Internet Marketing Specialist will be presenting at BNI Urban Professionals on November 16th, 2016. The title of the presentation is "What can an Internet Marketing Company do for your Business?".
This presentation will outline exactly how ROI Web Marketing's monthly marketing services are offered and what areas are covered in an average Internet marketing package. From consulting to implementation, this presentation will give you an excellent overview of what you need to hire an Internet marketing company for and what you can do yourself.
If you are interested in learning what you should do with your Internet marketing or are confused about all the different ways to market your business online, this presentation is for you.
Date: November 16th, 2016Time: 7 am - 9 amLocation: Chambar Restaurant, 568 Beatty St, Vancouver, BC V6B 2L3Cost: $27 (Credit card or cash upon arrival)Includes choice of 3 breakfast options. Note: Registration is required. This is a breakfast networking event and the presentation will be during the event. You will meet another 20+ business owners from various different industries. Bring a 60 second pitch about you and your business and a bunch of business cards. More information about the event visit: http://www.bniup.com
So, you are looking for a new website?
Here's some questions you should consider asking your web designer before you start to build your website.
Will there be intake forms to extract lead contact details from the visitors visting the website?
What will the website ask the visitor for? Name, email, phone, any other specific questions?
Having a flow to your website and content that converts is important for any website. You are in control of what you want the website visitor to read and go to next. Your web designer should be able to help create a flow to your website that educates them on common questions people ask you during your sales process.
What are we asking the visitor to do when they get to the website?
Having a conversion strategy is the biggest key to assisting you with writing the calls to action. See if your web designer can help with assist with this.
Do I have to do all the writing myself or can you help?
Some web designers have a discovery process to help with writing the content for the website. This is an excellent process to go through if your web designer can offer this as part of the package. There's likely some things you haven't thought about in your business or digital marketing strategy that this discovery process with uncover.
Where will my blog posts show up throughout the website to give my blog more exposure?
Are there going to be areas on the homepage that display my latest blog updates? Keeping your website up to date will help keep your website fresh for visitors that come back to checkout your website. This also helps for Search Engine Optimization. Google likes it when websites have unique fresh content updated regularly.
Will the website look good on all devices?
Will the website be responsive? Most web designers should be building for mobile in mind. This does depend on your budget of course. It does cost more to code for mobile responsiveness. Ensure that you are getting a mobile responsive website or at least a mobile version of the website created. Google has different search results for mobile based searches. You can be losing out on potential mobile website visitors if you don't allow them to properly read your website.
WordPress and Joomla are common Content Management Systems that can be used as the platform for your website. Both of these will allow you to update it on your own without being a super geek. Ask your website designer if this is possible and what they are going to use for the CMS.
What does it cost for you to update my website in the future?
Is there a maintenance package or hourly rate that you are available to help keep our website up to date when we need help with this. What's the average turnaround time for website updates to be completed?
Do I have to provide you with photos?
Or can you source stock photos from somewhere? It's always best if you as the client have photos of yourself and your business services. Although, hiring a photographer may not be in the budget. If your web designer can source stock photos for you that's great too. Worth asking this before beginning the project.
Does your web designer provide web hosting?
Web hosting is where your website is located and gives it an uplink to display it on the Internet. Quality web hosting average prices range from $10 - $90/month depending on the package you have. Can your web designer register your domain for you and what is the cost?
A domain is your website address (www.yourdomain.com). In order to own your own domain you need to purchase it via a domain registrar. Ask your web designer if they are able to register the domain for you. Average prices range from $15-30/domain per year depending on which domain and where you register it. Some web designers may charge you a free to register or renew your domain also.
Now you will be prepared when meeting with your web designer about your new website. The next step in your Internet marketing is putting together a plan for updating your website and promoting it online for lead generation. If you have your conversion points and flow of your website all setup, this will allow you to setup tracking for leads and setup advertising to monitor the results of whether you are getting ROI on your Internet marketing.
Enter to win a $1000 Web Marketing Package from ROI Web Marketing.
The Package includes:
When you enter the contest you'll receive 1 entry. If you share the contest link and another person enters the contest you'll receive another 2 entries! Enter now and get sharing!
9 am - 5 pm
Presentations, Networking, Tradeshow, Prizes
@ Sandman Downtown Vancouver City Centre
Get ready for a day full of presentations for business owners who are ready to take their business to the next level.
Kevin Hicks, Internet Marketing Specialist @ ROI Web Marketing will be one of 8 speakers presenting on various business strategies and tools to take your existing business and accelerate it for major growth. This event will get back to the basics of how to operate a business with strategic planning, skilled operations, protection and financial assets and advanced marketing strategies.
This will be an excellent networking opportunity. You will also have a chance to win business growth prizes and have the opportunity to receive special offers.
May 11th, 2016 @ Chambar Restaurant in downtown Vancouver, Kevin Hicks, Internet Marketing Specialist at ROI Web Marketing will be presenting on "Secrets to Internet Marketing for Healthcare Professionals".
You will also learn what is Search Engine Optimization and Pay Per Click Advertising and which is best for your business.
If you operate a healthcare business such as Massage Therapy, Chiropractic, Accupuncture, Naturopath, or other healthcare related positions this is an event you don't want to miss.
You will learn the following:
This event takes place with BNI Urban Professionals and there is expected to be 25+ business professionals to network with.
Chambar Restaurant568 Beatty StreetCrosstown, Vancouver BCCanada V6B 2L3
Time: 7 am
Cost: $27Includes choice of 3 breakfasts (Coffee or Tea).
Not only did we create a new website for Mr. Build Contracting, but ROI Web Marketing also manages website updates and gains new leads via Google AdWords and Bing Ads.
Internet marketing is working really well for Mr. Build and the company is noticing a high return on his investment (ROI) with his marketing dollars.
Visit the Website
ROI Web Marketing not only assists with website maintenance, but we also help New West Wellness Centre be found online locally for New Westminster health care and health practitioner keywords.
Our web marketing strategy is catered to each business and industry.
Multiple practitioners operate out of this wellness centre located in Ladner, BC.
ROI Web Marketing designed a website that showcases the diversity in this wellness team with a web design that the administrators can easily edit.