Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.
Using a highly customized WooCommerce shopping cart, 2 Guys With Knives can process a large quantity of weekly orders for their meal delivery service.
Customers can set options for each dish, select from specific delivery locations and times, purchase and use gift cards, receive special pricing based on their assigned group, among many other special features of the website.
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A customized, interactive events calendar integrated with Google Calendar is one of the special features of West Side Family Place's website, key to staying in close touch with participating families.
Through their new website, community members can learn more about how to get involved, join a program, and become a member.
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Everything Financial uses their website as a resource to display all of their products in an organized and user-friendly fashion.
Current and potential clients can also view newsletter archives, latest blog posts, and media pieces on their website.
You can now add content directly on your Google My Business listing.
The benefit of doing this is that it shows up for 7 days directly below your Google My Business listing and directly within Google Maps in a prime location to be seen.
Here's a screenshot of ROI Web Marketing's Google My Business post. At the time of writing this blog post, there is a live post on our Google My Business page that directs visitors back to this blog post to learn about how to post on their accounts. :)
Creating a post on Google My Business lets you publish your latest offers, blog posts, services or products to be displayed directly in Google's search results and Google Maps. Google suggests that these be timely updates as each post only lasts for 7 days before it's archived in the "All Posts" area.
Quoted from Google:
"When customers find your business on Google, they can see offers, news, and events from your business posts that show on Google Search and Maps. You can use posts to tell customers about:
A post to your customers on Google should be brief, useful, and inspire action, and photos should be well-lit and in-focus."
Log in to Google My Business. If you have two or more locations, click Manage location for the location you'd like to manage (screenshot below).
If you only have one location, you should see the layout directly with the NEW icon next to the "Posts" link. If you are on a mobile device you can download the Google My Business App.
Click Create post. Or click Posts from the menu. The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just click each field, and enter the relevant information.
Once you’ve created your post, click "Preview" to see a preview. If it looks good, click "Publish" in the top right corner of the screen.
We've collected from Google's recommendations the following ideal notes to remember when making a new Post on Google My Business.
Ideally, your posts are timely as this is another effort by Google on social media to better their users' experience, showing them only the most relevant updates to its users. What's on special? What's the latest?
Google's examples can be found here: https://support.google.com/business/answer/7390603
Now that you know all about Google My Business Posts, it's time to get posting!
ROI Web Marketing offers cutting edge web marketing packages for business owners. If you are already subscribed to a Monthly Marketing Package with us, chances are we've already planned a post to get things started for you. Contact us today if you are intestested in learning more about how we can help you with your marketing.
With an extensive collection of wines and premium spirits to feature, Patagonia Imports' new website is the perfect medium for this liquor agent to facilitate their importation and distribution.
Awards and testimonials displayed throughout the website assist in bringing emphasis to the credibility of this company.
Lift Bar and Grill's mobile website was designed by ROI Web Marketing to prominently display the restaurant's contact information and hours, catering to mobile users.
All webpages and content were converted to be mobile-friendly on all the latest mobile devices.
I always mention that blogging and social media marketing need to work with your business and procedures that you have in place.
Blogging can't be a burden on you and/or your business.
If you feel stressed about blogging or don't have the time to do it, you need to evaluate whether it would be a good idea to either hire someone to help you with it or whether it's important to your business at all.
Here's what I suggest to my clients about blogging and how they can manageably keep their website up to date and maximize the impact of each blog post.
The purpose of your blog is to achieve the following:
Here are a few examples of what you can blog about. I'll be releasing another blog article with more examples in the near future.
The layout of your blog post should include the following and be ideally 500-600 words. Keep in mind that it's not about writing a number of words, it's about quality and relevant content that people actually want to read. You have 9 seconds to grab their attention in the first paragraph.
Consistency is more important than anything when you commit to starting a blog. Don't start one if you don't intend to keep it up to date. I suggest starting with 1–2 blog posts per month. Remember, this needs to work with your current business. If you can be making a sale or ensuring customers are happy, take care of those things first before updating your website with a new blog post. The reason to start with 1–2 posts is because once you've written your blog post, you need to ensure you give your post some exposure so that people can see the new content you've just posted.
Once you've posted your update to your website, you'll want to get people to see it. How people follow you is dependent on your industry and what form of following you're targeting.
For the most part, email is still the number one way to reach customers, so I suggest that email be the first priority for any business to ensure they send their blog post content out. I'd also suggest using a software to manage your database (MailChimp, Constant Contact, AWeber). Feel free to include a short paragraph teaser of your blog content and then link to your blog from there for people to read the full post. Alternatively, depending on your customers and the length of your blog post, you could include the full post in the email.
One of the biggest factors that has been working with SEO lately is to share your blog post link from your website on social media. The more people who share and like that link, the better. Be sure to share your blog by taking your website link and posting that directly. The more shares, likes, etc. on this will have a direct impact on your SEO. Google is scanning the Internet to see how social your website is and how many links point back to it. This is a great way you can help increase your SEO rankings while getting exposure through social media activity.
Don't be afraid and don't overthink your post. Keep it simple.
This blog post took me less than an hour to write and proofread. No, I did not count the number of characters in the post and yes, I could have included more keywords to optimize it further. What works for my business is to commit to an hour to educate my current clients and send you this newsletter via email and social media. The marketing of the blog post may take another 30 minutes to 1 hour to complete. In conclusion, if you have 2 hours of time that you can fit in your month to write a blog post and share it with your customers, I'd suggest you do this.
If you feel people keep telling you that you need to update your website with content, make it happen one way or another. If you need some support, we are here to help.
If you own a business, you need to have Google My Business registered, verified and optimized.
Google My Business is Google's online directory of business listings. You may have seen these listings when doing a search using Google Maps. A bunch of business listings show up on the map, which display contact details and a link to their website. This is controlled by Google My Business listings. These listings used to be called Google Places and Google+ Local.
In an average Google search page, Google My Business listings show up just below Google AdWords paid advertising locations and above organic (non-paid) search results. Depending on what keyword you're looking for, you may or may not see a Google My Business listing.
These are the most important reasons to register and optimize your Google My Business listing:
Google My Business listings show up very high in search results and give you free website traffic. Once verified, you can add the link to your website to redirect visitors to find more information about you or your company.
Once you register and verify your listing, you'll have the ability to have your customers write reviews about your company to improve your online reputation. This is an important factor with Internet marketing. Some buyers do all their research online and have already scoped out which company, location, or products they want to purchase or work with before making any contact with you.
If you are running online advertising via Google AdWords Pay Per Click advertising, you'll be able to import your Google My Business listing directly into your advertising. This also imports the reviews on Google My Business directly into the advertising. This gives you a far better click-through rate and a competitive edge on your competitors.
If you are a home office and you don't want to show your home address, it's totally okay. You can select a zone or list of cities that you service/work in. Feel free to check out what I've done with my Google My Business listing for example. Google My Business also displays on Google maps, so it shows when your business is open or if you're still open at the moment the user is searching. If your hours change, you can update it right within your Google My Business dashboard and let people know.
In Google My Business, you can tell Google which areas you service and your listings will show for those areas more prominently. This will help with lead generation, so you have the right people finding your website.
Google is doing a great job of making websites be found online. Get your Google My Business listing verified as you are missing out on website visitors if you don't have this setup.
I'm often asked if we do Facebook marketing or social media marketing.
ROI Web Marketing has set up some ads for our current customers on Facebook, but we don't specialize in the full Facebook marketing solution.
Our focus is on Google AdWords & Search Engine Optimization with website design & conversion optimization to generate you more leads.
Lately, I've been working a lot with Clarence Chew from Sociable Insights. He is a Facebook and Social Media Marketing Expert. His company can offer full account management across various social media platforms. Let me explain more.
Many people ask me to look at their website to see how I would improve it. This has inspired this month’s blog post. Here’s a list of common website issues that I encounter when I review business websites.
Often, I notice that websites are missing clear calls to action. These calls to action should be in various locations depending on the website. I like to include a call to action above the fold. This means that without scrolling, a user should be able to see and read an action step for them to take - the action step may be to inquire or take charge on making a connection with you to order your products or services. Another location would be at the end of the body content area of each page.
The ability to guide a user through the key pages of your website is what I call “Website Flow”. This can also be called user experience. Think of this as taking your ideal customer through a tour of your business. Which page should they visit next after going to your homepage?
If your website doesn’t load properly on mobile devices, you are losing out on potential sales from people browsing your website on their phone or tablet. Google has different results for mobile searches and desktop searches.
I notice a lot of websites that do this - they write product specifications and technical terms about their industry without writing out what benefit this has to their customers. Write your website content catering to the needs of your customers. How will this impact them? Why should they care?
This process is entirely dependent on your business. These conversions or goals need to cater to your business and how your sales process works. Most websites that we create include Conversions or Goals. What do you want the user to do when they get to your website? How will they inquire or how will you get their contact details to continue the sales process?
There are two types of website visitors.
1) The visitor that’s ready to buy. Create a simple intake form for these people or direct them to your contact page to get started right away.2) The visitor that needs more information and wants to learn before they inquire. Send these people to sign up for your e-newsletter, download a white paper, or enter into a drip campaign.
In order to succeed with Internet marketing, you need all the right pieces in place.
1. Having your website optimized as mentioned above2. Generating qualified website visitors3. Being able to follow up with those people to continue the sales process
"When I started with ROI Web Marketing, I have to admit that I was struggling with my business. The company not only helped me understand what marketing is all about, but the team also helped me launch a new website and advertising campaign that tripled my business in a year. Now, I get regular phone calls specific to my industry. I didn't know a website could be so useful!" - David Glisinski, Gannet Diesel
"Working with Kevin was a great experience as he provided excellent service as well as results. As a bonus, his services were affordable. I would be happy to work with Kevin again!" - Ciara Ann O'Connor, Personal Trainer
"Kevin and I have collaborated on numerous occasions while working a common commercial account. Kevin possesses a deep understanding of the online retail industry; this combined to his ability to bring together his colleagues and engage them to work towards a common goal have resulted in a net increase in revenues for all clients we have worked for. -Very strong business understanding for SMB -Excellent business accumen -Not scared of taking risks -Convincing communicator If you are looking for a well rounded business/marketing consultant, I can definitively recommend Kevin Hicks as a candidate." - Patrick Do, SAP HCM Functional Analyst at Canadian National Railway
"I had known Kevin for years prior to a business relationship and always knew him to be kind, honest, and genuine. When we connected in business he was managing online assets for a few brands in his portfolio. We began collaborating on a pro bono consulting project and then collaborated on developing and delivering comprehensive web marketing programs for a variety of SMEs. Kevin is now consulting for both the Rayne Longboards and Vicious Grip brands I manage and I am indebted to him for all his partnership far beyond any monetary value. I recommend Kevin to anyone I can and he is currently servicing a number of those connections." - Les Robertson, Marketing & Sponsorship Manager at Rayne Longboards
"Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor
"I recently had the pleasure to work with Kevin on the design and development of a new website for PM-Volunteers.org. He was extemely professional in his approach to the project. He delivered a fully functional and creative end product well ahead of schedule, with an absolute minimum of issues from a client perspective. I would recommend him for future web design projects." - Bob Prenovost, CRM, PMP, LEED® AP
"We had enough to take on starting up our longboarding store. The budget was tight and we needed a website that would give us marketing and exposure for our niche audience. ROI Web Marketing gave us exactly what we were looking for. The website is easy to update and maintain on our own. Even when we have questions, their staff are always there to meet my needs. I continue to recommend ROI Web Marketing to anyone looking for a website and/or looking to market their business on the Internet." - Mischa Chandler, Flatspot Longboards
"Kevin has demonstrated his ability to stay a step ahead of the trends. Doing so has enabled me to capture a first page ranking on Google and create growth for my business. I always enjoy hearing what Kevin has in store next for my marketing and how it will impact the growth of my business." - Maki Riddington, Owner of Maki Performance Training
"Kevin's ROI Web Marketing offers a rare combination of technical expertise to build effective web sites, marketing expertise to make sure it attracts clients, along with branding expertise. Plus he's a a great person all around." - Carla Rieger, Director at The Artistry of Change
"There were many Web Designers to choose from. Kevin was by far the most organized, reliable, trustworthy, detailed and professional. I referred him to the company I worked for. He was given the contract. It was an amazing experience as he was an educator. The website was truly in a form of Art Work-not only did I learn from him how websites are created but how profits can be generated by hiring the right person. He is an SEO expert, experienced Web Designer and a Marketing Specialist at ROI Web Marketing. I highly recommend Kevin to everyone." - Pam Rai, Insurance Specialist
"My specialty fitness business, in which I teach Pfilates (pelvic floor Pilates) was only designed 2 years ago, which has with it extra challenges, in that I needed marketing but also a need to educate the general public as to what it is exactly. Kevin has presented me with creative and meaningful suggestions for my web site and Facebook. Also being on a budget, I didn’t want to spend a lot, but I feel I got an outstanding Web Site and excellent support. Kevin is always there when I have questions, and has provided me with the tools and encouragement I need to manage my web site and Facebook page." - Brenna Jacobson, South Delta Pfilates Therapy
"We always wanted to revamp our web marketing efforts, and Kevin helped us with this in a huge way. I always believed the internet was a powerful tool, but never thought it could help my business in a significant way. I can now say that my website is a large source of leads and new business. I would recommend Kevin to anyone who is looking to increase their web presence and wants their website to start paying dividends!" - Jordan W Cahill, Cahill Professional Accountants
"I’m very happy with my website. It is very optimized. That was the goal. It was to be found. Now everyone can find my site. It makes a difference to have someone optimize your site properly. It’s not about paying for ads. I didn’t spend a cent on paid advertising. I just had Kevin properly optimize it, and within 5 months, my website stood out among my competition in terms of being found via a google search." - Terence Lo, RMT, Richmond, BC