Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google AdWords pay per click advertising and SEO.
Kevin Hicks, Internet Marketing Specialist at ROI Web Marketing will be presenting at BNI Urban Professionals on Wednesday May 20th. Come out for breakfast at Chambar Restaurant to learn about Internet marketing and network with business professionals from many different industries.
The cost to attend is $27 which includes Chambar’s award wining breakfast. There’s three options available to choose from which is also served with coffee or tea.
May 20th7 am - 9 am$27 cash or credit at the door.
@ Chambar Restaurant568 Beatty Street, Vancouver, BC V6B 2L3
Rayne Longboards was an established brand and company when ROI Web Marketing came on board. Through an Internet...
David Glisinski, owner of Gannet Diesel Service Ltd., had been in the diesel engine repair business for 30 years...
Cahill Professional Accountants had created their own website when they first launched their business. The website...
When designing a new website you’ll want to make sure to analyze your messaging and content first. View our article on ‘Content Messaging for Your Website’ to find out more about this. Below is a guide to help you develop, upgrade or create a new website for your business.
Be sure to develop high quality content for your website and answer questions that your ideal target audience is looking for:
You have 3-5 seconds to make an impact. Video is a great way to get people a lot of information in a short time. (make sure it’s a high quality video)
Ensure your website design is clean, easy to read (not too fancy of font), not overly designed (keep colors simple). Make sure your homepage has key content directly in the line of view for the user without having to scroll. The viewer needs to be interested right away or they will leave.
Include a call to action. What do you want people to do when they get to your website? ‘Call now’, ‘Insert your email address’, ‘Fill out this form’, ‘Download this’. Why should they do what you say? Make it enticing!
Make sure that people can view your website properly on their mobile device. *No Adobe Flash* or programming languages that don’t play on mobile devices.
Do you need a specific mobile theme for your website that’s different from the desktop version? Depending on your industry you may need a ‘Call Now’ button to be the first button they see on the mobile device.
Is your business going to be heavily marketing on social media. Maybe your conversion is to get people to like your page from your website if your sales cycle is a long period of time. Or if your purchase price is large. Allow the ability for people to subscribe to your updates to bring them back to your website. Maybe a app contest is in order? Like us on Facebook to enter our draw to win.
It takes 5-7 touch points for an average purchase or sale to take place. How will you retain your website traffic in order to increase conversions? I mentioned social media, what about email marketing? Email marketing is often over looked by how active people are on social media. Depending on your clientele, email marketing may be a more effective route. When given the permission to send people marketing emails it converts higher than social media marketing.
Creating new pages on your website for a specific advertising niche and or catered to one conversion goal are called Landing pages. You want a website visitor to ‘land on this page’ from advertising or direct search and take action. (Usually fill out a form, download, or call.)
You can target people via Google or Facebook advertising to come back to your website and make a purchase. Consider these options as a way to increase the touch points in your sales process.
You can see the importance of your web marketing planning during the stages of creating your website. If you plan on hiring two separate companies, this can add to the costs (one to build the website, one to do the marketing). Be sure to think this through before deciding on building your new website. ROI Web Hosting offers both web design and web marketing, this helps save companies money and headaches of dealing with two separate companies for your Internet marketing efforts.
I’m not going to tell you that you are missing out. I’m going to tell you that based on these factors, you can better decide whether social media marketing is for you:
Then you can decide whether you should be doing social media marketing and which channels you should be focused on.
But before we get into social media, let me explain something. Your website is your most valuable marketing tool for your business. Before heavily promoting your business page on Facebook, ensure that your website is up to date enough that you feel that you can convert business if someone is to visit it from your Facebook page. After all, when someone has decided to check for more information about you or your business, they will visit your website. Do you feel your website will convert visitors into buyers? If so, begin social media marketing to attract website visitors.
Facebook, Twitter and LinkedIn are the most popular social networks for businesses. Google+ is another popular social network but we won't refer to it in this article. It’s better to do one social network exceptionally well than to have more networks that are just okay.
An excellent pool of social butterflies and entertainment seekers sharing and liking various cool and interesting things.
Facebook is the biggest social network. If you are business to consumer, your target market is on here. You’ll need a business page. This is different from a personal page and it allows you to advertise, which is a key component to gaining exposure and traction on Facebook.
Facebook advertising can target demographics (male, female, age groups) interest groups (such as fitness or nature), geographical areas (cities, countries, radius Km distance from a specific city).
There are several different ad types available. The most popular are, 1. Page Post Engagement, 2. Increase Page Likes, 3. Clicks to Your Website, 4. Remarketing.
Facebook is a popular website where visitors aren’t usually ready to buy right away. It takes time to build trust with visitors by actively posting and engaging your audience. Consistency and tracking your campaigns will help you be successful.
An efficient way to communicate your business news, promotions, new product launches, opinions, build relationships or general banter in 140 characters or less.Users can follow your tweets to keep up to date on what’s happening in your business very easily.
You can in a professional manner send a quick tweet to a business colleague or various colleagues to thank them for a great meeting and tell them you are excited to be working with them.
Think of twitter as a way to text message (like you would from your phone to their phone) to a business address or person. This message is received on their account whether they are on their computer or have Twitter set up on their mobile device. Their response is then a text message back.
Twitter can be effective for events or announcements of product releases in a timely manner. It can also be used as a support tool where users can send you a tweet asking a question and when you answer it, you’ve answered it for many users that follow you as well.
Twitter is a tool for businesses to build their brand, gain exposure, create interest and attract website traffic and conversions. You can search and find various users based on a variety of search options or keywords and choose to follow them, tweet at them or send them a direct message.
There’s a type of aura about LinkedIn where people don’t just post what they had for lunch that day, it’s mostly business-related on LinkedIn.For most of LinkedIn’s existence, they’ve been all about your personal profile. Recently, they’ve added company pages and allow you to post as your company. People can then follow your company's posts as well. Your staff can add themselves as employees of the company and link their profiles to the company page.
LinkedIn has advertising options available to target specific profiles or job titles and display ads to those people. There are mixed reviews on the results so far but if you are looking to recruit someone to join your team, this may be an angle to target specific people to get your company noticed.
LinkedIn can also be used as a lead generation tool. You can direct message users or ask to be introduced or connected from someone else in your network. The more connections you have, the more people you will be able to contact unless you purchase LinkedIn Premium.
Another feature of LinkedIn is the ability to publish articles via LinkedIn Pulse. Only select profiles are allowed to publish posts (you can apply to be an author). This works just like a blog does where you write an article and upload an image, preview and publish. When you post an article there’s a notification that goes to everyone that you are connected to and tells them that you’ve just published an article. People can then click on the link to view your article as well as like or comment. Views are tracked to see how many people read your article. Publishing articles is a great way to give information about your industry or what you do to gain interest and exposure as well as to enhance your profile and brand as an expert in your field.
Here’s a simple guide to follow which should give you an endless amount of easy to write content for your social media marketing or blogging efforts.
"When I started with ROI Web Marketing, I have to admit that I was struggling with my business. The company not only helped me understand what marketing is all about, but the team also helped me launch a new website and advertising campaign that tripled my business in a year. Now, I get regular phone calls specific to my industry. I didn't know a website could be so useful!" - David Glisinski, Gannet Diesel
"Working with Kevin was a great experience as he provided excellent service as well as results. As a bonus, his services were affordable. I would be happy to work with Kevin again!" - Ciara Ann O'Connor, Personal Trainer
"Kevin and I have collaborated on numerous occasions while working a common commercial account. Kevin possesses a deep understanding of the online retail industry; this combined to his ability to bring together his colleagues and engage them to work towards a common goal have resulted in a net increase in revenues for all clients we have worked for. -Very strong business understanding for SMB -Excellent business accumen -Not scared of taking risks -Convincing communicator If you are looking for a well rounded business/marketing consultant, I can definitively recommend Kevin Hicks as a candidate." - Patrick Do, SAP HCM Functional Analyst at Canadian National Railway
"I had known Kevin for years prior to a business relationship and always knew him to be kind, honest, and genuine. When we connected in business he was managing online assets for a few brands in his portfolio. We began collaborating on a pro bono consulting project and then collaborated on developing and delivering comprehensive web marketing programs for a variety of SMEs. Kevin is now consulting for both the Rayne Longboards and Vicious Grip brands I manage and I am indebted to him for all his partnership far beyond any monetary value. I recommend Kevin to anyone I can and he is currently servicing a number of those connections." - Les Robertson, Marketing & Sponsorship Manager at Rayne Longboards
"Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor
"I recently had the pleasure to work with Kevin on the design and development of a new website for PM-Volunteers.org. He was extemely professional in his approach to the project. He delivered a fully functional and creative end product well ahead of schedule, with an absolute minimum of issues from a client perspective. I would recommend him for future web design projects." - Bob Prenovost, CRM, PMP, LEED® AP
"We had enough to take on starting up our longboarding store. The budget was tight and we needed a website that would give us marketing and exposure for our niche audience. ROI Web Marketing gave us exactly what we were looking for. The website is easy to update and maintain on our own. Even when we have questions, their staff are always there to meet my needs. I continue to recommend ROI Web Marketing to anyone looking for a website and/or looking to market their business on the Internet." - Mischa Chandler, Flatspot Longboards
"Kevin has demonstrated his ability to stay a step ahead of the trends. Doing so has enabled me to capture a first page ranking on Google and create growth for my business. I always enjoy hearing what Kevin has in store next for my marketing and how it will impact the growth of my business." - Maki Riddington, Owner of Maki Performance Training
"Kevin's ROI Web Marketing offers a rare combination of technical expertise to build effective web sites, marketing expertise to make sure it attracts clients, along with branding expertise. Plus he's a a great person all around." - Carla Rieger, Director at The Artistry of Change
"There were many Web Designers to choose from. Kevin was by far the most organized, reliable, trustworthy, detailed and professional. I referred him to the company I worked for. He was given the contract. It was an amazing experience as he was an educator. The website was truly in a form of Art Work-not only did I learn from him how websites are created but how profits can be generated by hiring the right person. He is an SEO expert, experienced Web Designer and a Marketing Specialist at ROI Web Marketing. I highly recommend Kevin to everyone." - Pam Rai, Insurance Specialist
"My specialty fitness business, in which I teach Pfilates (pelvic floor Pilates) was only designed 2 years ago, which has with it extra challenges, in that I needed marketing but also a need to educate the general public as to what it is exactly. Kevin has presented me with creative and meaningful suggestions for my web site and Facebook. Also being on a budget, I didn’t want to spend a lot, but I feel I got an outstanding Web Site and excellent support. Kevin is always there when I have questions, and has provided me with the tools and encouragement I need to manage my web site and Facebook page." - Brenna Jacobson, South Delta Pfilates Therapy
"We always wanted to revamp our web marketing efforts, and Kevin helped us with this in a huge way. I always believed the internet was a powerful tool, but never thought it could help my business in a significant way. I can now say that my website is a large source of leads and new business. I would recommend Kevin to anyone who is looking to increase their web presence and wants their website to start paying dividends!" - Jordan W Cahill, Cahill Professional Accountants
"I’m very happy with my website. It is very optimized. That was the goal. It was to be found. Now everyone can find my site. It makes a difference to have someone optimize your site properly. It’s not about paying for ads. I didn’t spend a cent on paid advertising. I just had Kevin properly optimize it, and within 5 months, my website stood out among my competition in terms of being found via a google search." - Terence Lo, RMT, Richmond, BC