Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

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When you want to build your company's online presence, gain organic search traffic, and interact with customers old and new, a Google Business Profile (GBP) is the way to do it. Formerly known as "Google My Business," GBP is Google Search’s online directory of business listings.

GBPs are small listings that pop up when users perform a search using relevant keywords. They appear on results pages and integrate with other services, such as Google Maps. Think of your profile as a central information hub for your company. It's an essential tool in your marketing arsenal; no modern business is complete without one. Below we’ll look at the various benefits of having a Google Business Profile along with how to register and optimize your listing.

Why GBP Should Be Part of Your Vancouver Internet Marketing Strategy

If there's only one thing you do to market your business online, it should be registering and updating a GBP. Here's why:

Visibility: GBP allows your business to appear on relevant SERPs (Search Engine Results Pages)

Company details - Provide crucial operating information like hours, address, phone numbers, service details & more

Organic search traffic - You can drive traffic to your company’s website

Local SEO - Appear on Google Maps and Google Local Pack Listing.

Build trust - Verify business details to give customers peace of mind

Increased engagement - Create opportunities for customers to engage through reviews, questions, online ordering hubs, and more

Stand out from the competition - Quality optimization from an SEO company can make your listing more appealing than competitors

Actionable Insights - Harness the analytical power of Google to learn more about your target demo

Digital Marketing in Vancouver: How to Register Your GBP

Register your business profile by logging into your Google Account and creating a listing. In some cases, a profile may already exist for your company. You can claim it to take control.

Google will then ask for a few business details. Afterward, you’ll be given options on how you’d like to verify your business. Options may include:

  • Email
  • Phone call or text
  • Video recording
  • Live video chat with a Google rep
  • Physical postcard via mail

Optimizing Your Profile With an SEO Consultant

It's not enough to claim your GBP. To have an impact, it needs updated information. The best approach is to fill out as many details as possible. But here are the most important things to update for complete optimization.

  • Business Information: This includes details like business name, address, phone number, website link, hours of operation, etc.
  • Categories: Individual descriptors that tell Google and search users what type of business you do.
  • Service Areas: Information about the local areas you serve.
  • Keyword-rich description: A short blurb describing your business. If you have multiple locations, create unique blurbs for each.
  • Photos: Upload business logos, cover photos, images of your physical locations, and other relevant pictures.
  • Videos: Short marketing-style videos showing customers what your business is all about.
  • Services and products: Provide a glimpse of your business's services or products.
  • Google Business Profile posts: Social-style posts for announcements, limited-time offers, stock alerts, and more.

The Importance of Google Business Profile Reviews

Reviews are a widely utilized feature of Google Business Profile. It's a place for consumers to leave feedback, further legitimizing your company and improving local SEO. Patrons can leave reviews on their own accord, or you can generate a review link to send to satisfied customers. But what about bad reviews?

Negative reviews allow you to make amends with unsatisfied clients, showing that your business cares and encourages constructive feedback. Respond to all posts, and you can create a lasting connection with your customer base.

Turn to an SEO Consultant

Registering your GBP is only the beginning. To continue seeing positive results, keep your profile up to date. Do it yourself, or turn to an agency that handles digital marketing in Vancouver.

Regular updates ensure you share the most accurate information and grab every chance to engage customers. Updates improve your SEO, help you improve your online reputation, and leave a positive impression on future customers.

Claim your Google Business Profile and make the most of this free online marketing tool. When you want to maximize its potential, ask about our SEO marketing packages. We're a Vancouver Internet marketing company ready to help you gain more leads and boost your bottom line.

Call us today to schedule your appointment to learn more about how GBP and our monthly marketing packages can help your business reach new heights.

Monday, 19 September 2022 04:45

Alpine Clinic

The Alpine Counselling Clinic weathered the ups and downs of the COVID pandemic using a Google Ads strategy that required regular and consistent refinements.

ROI Web Marketing takes pride in having participated in Alpine Clinic's Google Ads success.

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Monday, 19 September 2022 04:32

Safe Pacific

Considering how challenging it is to get leads in the financial industry, Safe Pacific has benefited from digital marketing strategies ranging from Google Ads to SEO and website optimization.

These strategies have led to increased YouTube viewership and consistent monthly leads.

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Monday, 19 September 2022 04:15

Granville Island Hat Shop

ROI Web Marketing is proud to have helped the Granville Island Hat Shop achieve a monthly high of a 50% increase in in-store sales within a year.

Strategies implemented included search engine optimization (SEO), Google Ads pay-per-click advertising, and website optimization.

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Friday, 02 September 2022 01:20

Improve Your Campaigns With a Google Ads Audit

You don’t have to be a huge company to afford great marketing results. It’s not about how much you spend on marketing. It’s about how well you optimize the marketing dollars you are working with.

Google Ads and pay-per-click (PPC) campaigns are powerful marketing tools that can help grow your business. But not all PPC marketing strategies pay off how you want them to. That's why investing in a Google Ads audit is so crucial. Audits are a fantastic way to gain more insight into your marketing efforts. They can highlight issues, help you find ways to make improvements, and provide a clear picture of how your campaigns perform.

Why Get a Google Ads Audit?

No ad campaign is perfect. Even if it generates buzz when you initially start, things change frequently. A Google Ads audit is your way to keep up with the changing tides.

The biggest reason to do a Google Ads audit is to find out if your campaigns can be doing better. Often a key factor is to lower your cost per click (CPC). A high CPC means that you're paying more for every ad click. It unnecessarily inflates your marketing budget, forcing you to spend more with possibly less in return because you are receiving fewer clicks overall. Furthermore, higher CPC shows that your ads might not be converting into buyers. A lower CPC gives you more bang for your marketing buck, resulting in more clicks with a greater chance of turning into leads to your website.

You can reap other benefits when you turn to a digital marketing agency for an audit. Scrutinizing your ads and campaigns can help you:

  • Obtain actionable insights
  • Identify weak points
  • Eliminate wasteful spending
  • Rethink unsuccessful strategies
  • Fine-tune existing content
  • Find new marketing opportunities
  • Make data-driven decisions

How a Google Ads Consultant Can Improve the Performance of Your Ads

A low cost per click is crucial for success with Google Ads. A Google Ads audit can be the game-changer you need to get there. When you do a CPC campaign, Google uses complex algorithms to rate your ads and website. The specifics of the rating process are based on the relevancy of your landing page, the ad copy, and keyword:

  • Each keyword is compared and given a quality score
  • Page relevancy: the landing page you are sending the ad to is evaluated for relevance towards that specific keyword
  • Ad content relevancy: the ad written for that keyword is evaluated for relevancy towards that specific keyword.

These three items are involved in your quality score. The higher your Quality Score, the lower your CPC. We've developed a unique system over the last 10 years for our Google Ads management service. We call it our BEST match ad group strategy, our approach aims to get the best CPC possible with the most relevant keywords. One of our secrets on how we get amazing results for our clients too. :)

Trust a Google Ads Specialist at ROI Web Marketing

When ready to take your marketing efforts to a new level, turn to ROI Web Marketing for a Google Ads audit. We can review your current strategies and provide the feedback you need to see real improvements. As a digital marketing agency with over a decade of experience, we have what it takes to make those necessary changes and help your business grow.

Leave your Google Ads campaigns to us! We're proud to offer audits Google Ads management services to small businesses throughout Canada. Doing a Google Ads audit can help you find weak points, fine-tune your marketing strategies, and get the highest return on your marketing investments.

Learn more about this by booking your Google Ads audit today.

SEO Reports show you data. SEO Experts deliver results.

Having an SEO consultant perform an SEO audit is a critical early step in any digital marketing campaign. An SEO audit assesses how your current website and online presence are functioning at the SEO level—and whether your strategy is operating based on best practices. Many of the problems audits reveal aren't immediately visible.

There are many ways your SEO initiative can go wrong, and staying within best practices can be challenging. Assessing issues like keyword usage, site structure under the hood, user experience, and more is essential.

When it comes to SEO Audits you can find several different SEO software online and run a report. The value in an SEO audit is having an SEO expert analyze the data within the report and tell you what’s important and should be actioned on your site based on years of research, guidelines and trial and error.

Benefits of SEO Audits

Let's get specific so you can understand precisely why SEO audits are invaluable. The auditing process helps businesses identify website imperfections and tactical flaws that suppress sites in search rankings. Once those flaws are gone, you'll feel comfortable knowing your site is using the right strategy while following best practices.

Website users will get a superior experience, which matters more than many people realize; Google looks for design flaws that can frustrate a site's visitors, and it dings you for them. For instance, a slow loading page is enough to bury your site on page 10 of the search results. You'll also learn what competitors are doing with their own SEO efforts and how well those efforts serve them.

Keywords are, well, key, but they're not all equal—and some of yours might be underperforming, while others that you haven't even thought about could be grabbing searchers' attention in the rankings. Yet others might attract the wrong people entirely. In the long term, an SEO audit will massively increase your ROI. Fixing fundamental SEO flaws prevents problems and offers solutions much longer than just adding more SEO on top of existing mistakes.

What a Great Digital Marketing Agency Offers

So what exactly will you get when you request an SEO audit if you choose ROI Web Marketing?

  • Website usability evaluation
  • Video presentation covering tricky reports in an easy-to-understand format that explains what they mean and why they matter
  • Reports from specialized SEO software, which include actionable recommendations in multiple areas
  • Links to further information to provide implementation advice and help you educate yourself further

As you can see, it would be impossible to overstate how vital audits are. They're like the canvas upon which we paint the rest of your SEO strategy. However, this tool is also valuable later on. Performing SEO audits at regular intervals allows a business to pick up on emerging problems before disaster strikes.

Book your SEO Audit and have our SEO Experts analyze your website and reports to put together a solid SEO Strategy.

Monday, 25 July 2022 00:29


Sakaso started on a marketing consulting package in 2021, then gradually upgraded to a Google Ads package to better reach clients searching for healing and life transformation sessions. Google Ads became their primary source of leads and business growth.

The increasing profitability of the business moved the owners towards the ability to transition from part-time to full-time in the field.

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Friday, 15 July 2022 01:44

Fabufit Body Contouring

This lightweight SEO-optimized website gave Fabufit Body Contouring a rankings boost from website launch in 2017. Years later after consistent marketing with us, Fabufit's rankings continue to top the charts in her industry.

Fabufit's wide-reaching marketing strategy has included consistent content, regular social posts, a monthly newsletter, Google Ads, Facebook Ads, and search engine optimization (SEO).

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Friday, 15 July 2022 01:26

Kits Plumbing

Kits Plumbing remained strong in the competitive industry of plumbing and heating work with monthly social posts in Facebook and Google Business Profile. This content strategy was bolstered by Google Ads and search engine optimization.

Website optimization included regular site audits and landing pages to set them apart from competitors in the area.

Visit the Website

One of the most important factors to know whether Internet marketing services are working for you is your return on investment (ROI). One of the ways to know if you are maximizing the return on your Internet marketing investment is through web marketing reports. These reports tell you how many people visit your website, fill out contact forms, call you, and send you emails from your website. When you invest in a lead generation marketing package with ROI Marketing, you get web marketing reports from several different platforms, some of which are real-time reports that are updated every hour.

A Marketing Plan for Small Business Owners

At ROI Web Marketing, we have created monthly marketing packages that are designed specifically for the Internet marketing needs of most small business owners. We not only create a marketing plan for you that optimizes lead generation, but we also set up tracking so that you can see how many leads you are receiving each month from various marketing platforms and strategies. Our monthly marketing packages include insightful monthly reports so you can get the data you need to make decisions that are in line with your goals. These comprehensive monthly marketing reports will improve your quality of leads and maximize your ROI.

Some of the specific ROI monthly marketing reports that come with our marketing services include:

  • Analytics Goal Tracking Configuration
  • Top Keywords Clicked & Converted
  • Call Details Report
  • Custom Google Analytics Report

Our monthly marketing reports help you and us see where things are working and where they are not. We can adjust things accordingly, such as keywords, to optimize lead generation and maximize your ROI. Depending on the customized marketing strategy, clients have access to reports from the following platforms:

Digital Marketing Databox Reports: Convenience in One Location

Our reports update every day to showcase how your marketing is performing. This allows our monthly marketing clients to view existing reports from Google Analytics, Google Ads, Facebook Ads, Bing Ads, and other platforms in one easy-to-read location. Only the high-value items of data are displayed within these reports making it quick and easy to assess how your investment is doing in terms of lead generation.

Marketing Reports Customized to Monitor Your Business Goals

We customize every marketing plan we create to each client's specific business and web marketing goals. Our digital marketing agency is comprised of both marketing specialists and developers. This means that we have the experts needed to modify your website and create the code needed to track leads properly, as well as the marketing specialists to create the best strategy for your business. This sets us apart from other Internet marketing companies in that other agencies may not specialize in marketing. There are a lot of marketing agencies. Some are developers, designers or marketers. We offer a complete marketing service from web design, hosting and marketing.

Our digital marketing agency is Google Certified. This means that our company is recognized for its competency in using Google products for marketing purposes. We also have a dedicated web hosting service located in Canada that is fast and reliable, which increases your Google rankings. As small business ambassadors, we are highly connected to small business owners and are dedicated to helping them grow. We can even introduce you to other well-respected business service providers.

If you are ready to start getting high-quality leads that convert into paying customers and maximize your ROI, call us today to schedule a free consultation with our marketing experts.