Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn

In the bustling digital world, content remains king. But the true royalty lies in the strategic placement, creation, and promotion of this content. This is where ROI Web Marketing steps in, ensuring your digital content not only resonates with your audience but also boosts your visibility and engagement. Let's dive deeper into why and how you should leverage your blog, social posts, and newsletters with the expertise of ROI Web Marketing.

Why Blog? The Powerhouse of Digital Marketing

At the heart of digital marketing lies the art of blogging. But why exactly should businesses invest time and resources into it?

  • Foundational for SEO: The essence of Search Engine Optimization (SEO) starts with a blog. The pillars of SEO, which you can delve deeper into with this article, emphasize the role of consistent, quality content.
  • Promote Your Unique Voice: In the vast digital sea, promoting your own content ensures your brand voice shines through. The best way to boost your SEO? Amplify your original content.
  • Your Marketing Hub: Think of your blog as the central hub of your marketing efforts. Whenever there's a message you wish to convey, start with your blog. Subsequently, your other channels - be it social media, email newsletters, or more - can follow suit. This strategy enhances your SEO organically, fosters link building, and ensures a holistic marketing approach.

Action Steps

  • Regularly update and refresh your blog.
  • Extend your blog's reach by sharing on social media.
  • Incorporate your blog content into email newsletters.
  • Social Posts & Newsletters: Expanding Beyond Google

While our forte at ROI Web Marketing lies in being a Google first digital marketing agency, the evolving landscape of SEO now also draws strength from social media. Over the years, our content marketing strategies have evolved. We've recognized that many of our clients might be unaware of our capabilities in curating compelling social media posts, handling Facebook & Instagram ads, and crafting engaging email newsletters. So, yes, we've got you covered beyond just Google!

All-Inclusive Marketing with ROI

Imagine having an internal marketing team dedicated solely to your brand. This dream can be a reality with ROI Web Marketing. Our Diamond or Next Level Marketing packages encapsulate this vision. From drafting blogs, curating social posts, designing email newsletters to optimizing your Facebook & Instagram ads, our holistic approach ensures your digital presence is vibrant, engaging, and effective.

Ready to transform your digital content strategy? Book a free consultation with ROI Web Marketing and elevate your brand's online voice and visibility!

In the digital landscape, change is the only constant. As businesses scramble to stay updated with the latest trends and algorithm changes, it becomes increasingly important to partner with experts who know the terrain inside out. This is particularly true for Google Ads, a dynamic platform that undergoes frequent modifications. So, why should you consider working with ROI Web Marketing in such a scenario? Let’s delve deeper.

Keeping Pace with Google’s Continuous Updates

Google Ads doesn't believe in a static approach. Throughout the year, it introduces various updates. Whether it's altering the length of ad copy or mandating new verification requirements, the changes are relentless. While these alterations might be made with the best intentions, they don't always yield positive results for businesses. In fact, there have been instances where companies found themselves spending more with fewer conversions.

That’s where ROI steps in. Our team is dedicated to:

  • Staying updated with every minor and major change.
  • Testing these changes with our accounts first, gauging their effectiveness.
  • Implementing these updates to client accounts only after proven success.

ROI Exposure Ads: A Testament to Our Expertise

Recently, Google unveiled a new campaign type which we called ROI Exposure Ads. Instead of jumping on the bandwagon blindly, we first tested these ads using our own accounts. The results? Tremendous success. So much so that by October, we integrated these new campaigns across all our monthly marketing packages.

What makes these ads so special? These ads target two distinct audiences:

  • Current Clients: The ads utilize Google Analytics 4 audience data to reach out to existing clients, ensuring brand visibility and recall.
  • Potential Clients: Leveraging demographic targeting and in-market audience types, these ads tap into users' Google profiles, aiming at those with specific historical behaviors.

The dual approach ensures broader reach, pinpoint accuracy, and subsequently, a higher return on investment.

Proactivity Over Passivity: Always Testing, Always Improving

Another new campaign type is on our radar, and we're in the process of evaluating its results. To our monthly clients, this means more updates that'll potentially amplify the efficiency of their campaigns. It underscores our approach at ROI Web Marketing – always proactive, always forward-looking. 

Before any client gets to experience a new campaign type, we ensure its efficacy by testing it on our own ads. For instance, over the last three months, our tests have shown some significant successes, and we're elated to extend these benefits to our monthly marketing clientele.


To our esteemed monthly marketing clients: rest easy. We've done the legwork, and these latest campaign types are already a part of your strategy. For those not on our monthly roster, achieving optimal Google Ads campaign results requires:

  • A correctly configured Google Analytics with the necessary advanced settings.
  • Proper setup of ROI Exposure Ads with the right targeting configurations.
  • Continuous management and optimization based on the results.

Ready to harness the power of effectively curated Google Ads campaigns? Book your free consultation with ROI Web Marketing and set your business on the path to higher conversions and success.

In the ever-evolving landscape of online advertising, small business owners are constantly searching for ways to expand their reach and attract potential customers. While Google Ads has been the go-to platform for many, there's another player in the game that's gaining traction – Microsoft Ads. In this blog post, we'll explore why and when you should consider Microsoft Ads as a small business owner.

We'll also delve into the current market share metrics between Google and Microsoft, shed light on the process of exporting and importing settings from Google Ads to Microsoft Ads, and reveal a special offer for enhancing your marketing strategy with the experts at ROI Web Marketing.

Market Share Metrics

Understanding the current market share between Google and Microsoft is crucial when deciding where to invest your advertising budget. As of the last update in September 2021, Google dominated the search engine market, with approximately 92.05% of the global market share, leaving Microsoft with a smaller but significant 2.54% share. While Google's dominance is undeniable, Microsoft's share should not be overlooked, especially if your target audience includes users of Bing, Yahoo, or Microsoft Edge.

Nicole Farley, formerly PPC editor at Search Engine Land, wrote this article back in January 2023. She says, “One advantage of Microsoft Ads is its cost-effectiveness. It’s typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click. Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.”

Moreover, according to Tiago Bianchi, researcher for Statista, he says: “As of July 2023, online search engine Bing accounted for 9.19 percent of the global desktop search market, while market leader Google had a share of around 83.49 percent. Meanwhile, Yahoo's market share was 2.72 percent.”

This is a significant opportunity for small businesses to tap into an audience not reached by Google Ads.

Exporting and Importing Settings

Transitioning from Google Ads to Microsoft Ads might seem daunting, but there's a process that can help streamline the migration and get you up and running faster. Microsoft Ads provides an option to export your Google Ads settings and import them into your Microsoft Ads account. While this process may not be perfect, it can save you valuable time and resources.

Enhancing Your Marketing Plan

If you're already achieving great results with Google Ads, you might wonder why you should consider adding Microsoft Ads to your marketing arsenal. The answer lies in diversifying your advertising strategy to reach a broader audience and potentially lower your advertising costs.

At ROI Web Marketing, we understand the importance of a multi-channel approach to online advertising. That's why we're offering a special promotion for small business owners like you. If you're seeing a positive ROI with Google Ads and want to explore the benefits of Microsoft Ads, we have tailored packages to help you seamlessly integrate Microsoft Ads into your existing marketing plan.

Benefits of Adding Microsoft Ads to Your Strategy

  • Reach a different user base: Microsoft Ads can expose your business to users who prefer Bing, Yahoo, or Microsoft Edge. When you buy a new laptop or computer the default web browser is often Microsoft Edge that uses Bing as it’s search engine.
  • Lower CPC: Competition on Microsoft Ads may be less fierce, resulting in potentially lower advertising costs.
  • Diversify your marketing efforts: Avoid putting all your eggs in one basket and reduce the risk of dependency on a single platform.

In conclusion, the ideal timing for initiating a Microsoft Ads campaign varies based on your specific business needs. For ROI Web Marketing clients, our recommendation is to start a Microsoft Ads campaign once you see positive outcomes from Google Ads, allocating about 30-40% of the budget you've set for your Google Ads.

Ready to take your online advertising to the next level? Visit ROI Web Marketing to explore our special offers for integrating Microsoft Ads into your existing marketing plan. Our team of experts is here to help you maximize your ROI and reach a wider audience.

Don't miss out on the opportunity to diversify your strategy and grow your small business with Microsoft Ads. Contact us today to get started!

Thursday, 12 October 2023 14:40

Measuring Digital Marketing for Small Business


In today's digital age, measuring the effectiveness of your marketing strategies is crucial for business success. A recent video by Kevin Hicks, our CEO and Founder at ROI Web Marketing delves into the importance of measuring digital marketing for small businesses. This blog post aims to highlight the key takeaways from the video and offer insights into how you can optimize your marketing efforts.

Why Measure Digital Marketing?

Measuring your digital marketing efforts allows you to maximize your advertising dollars. By focusing on effective ads and platforms, you can achieve better efficiency and effectiveness in your campaigns. Google Analytics serves as a powerful tool for tracking performance and gaining valuable insights. When configured correctly you can activate specific campaign settings within your Google Ads campaigns that amplify results.

Breaking Down Performance

When goals from Analytics are imported into Google Ads you’ll be able to showcase how all the various ad types and campaigns are performing. This lets our ads team know which specific campaign, ad copy, keywords and asset is bringing in the new leads. Whether you're running Google Ads, Facebook Ads, or Instagram campaigns, you can track conversions, such as contact form submissions or calls from mobile devices, to gauge the success of each campaign.

Advanced Settings and Automation

Google Analytics offers advanced settings that enable specific campaign types to be recorded within a certain time frame. This allows for more automation, as platforms like Google and Facebook can leverage the data to optimize your campaigns further.

Website Analytics and Goals

Customizing goals in Google Analytics helps you track various conversion points, such as calls, emails, and form submissions from your website. This data is crucial for measuring the success of your campaigns and your website's overall performance.

Google Business Profile (GBP)

Your GBP is an essential part of your online presence. It includes your contact information, map location, and reviews. Key measurements here include tracking calls from your map listing and clicks to your website, providing valuable data for your marketing strategies.

Ecommerce Analytics

For businesses with an online store, ecommerce analytics are vital. You can track steps like 'Add to Cart' and 'Checkout' to understand customer behavior. This data can also be translated back to your ad campaigns to calculate the Return on Ad Spend (ROAS).

ROI Reports

Transparency is key in any marketing strategy. ROI reports offer a comprehensive view of your marketing efforts, from Google Ads to social media campaigns. These reports are updated daily and provide a snapshot of your performance, helping you make informed decisions.

Measuring digital marketing is not just a good practice; it's a necessity for small businesses. With tools like Google Analytics and comprehensive ROI reports, you can gain valuable insights into your marketing efforts, allowing you to optimize for success.

Ready to take your digital marketing to the next level? Book an appointment with us today to discuss your marketing needs and schedule a free consultation.


Looking for Monthly WordPress Security Updates?! ROI has you covered.

WordPress websites make up 43% of all sites online, making it a top choice for small businesses serious about digital marketing. Hosting WordPress on your own web service offers a faster loading experience and better SEO compared to managed providers like Shopify, Wix, or Squarespace.

Security is crucial when it comes to WordPress. To maintain optimal security levels, it's important to regularly update both the WordPress core and its plugins. Since WordPress is a constantly evolving platform, updates are released frequently—sometimes monthly, sometimes weekly. The more plugins you have, the more vigilant you need to be about staying updated.

At ROI Web Marketing, we offer a comprehensive subscription plan that covers all your needs. Our package includes fast, local Canadian web hosting and ensures your WordPress site is updated monthly with the latest security features.

We call this package our All-Inclusive WordPress SEO Hosting Plan.


  • High-performance web hosting server
  • SEO-friendly infrastructure
  • Monthly WordPress Security Updates
  • Automatic Backup Restoration
  • Maldet security scanning & reporting
  • Advanced Technical Support
  • Storage space: up to 10 GB
  • Unlimited Bandwidth
  • Agency Guided & Managed

It’s highly recommended to upgrade to this plan today!

For those who are current clients we will subtract the total of your purchased hosting plan with us and your new renewal date will begin on the 1st of the month.

To upgrade now, simply reply to this email and let us know that you’d like to upgrade today.

Transfer your website to us today!

If you aren’t currently hosted with us and want to upgrade to this offer, no problem. Fill out the free consultation form on this page and one of our account reps will reach out to meet with you to explain how it works.

Current Web Hosting Plans

At ROI Web Marketing here are the updated Web Hosting Plans.

  • Business Web Hosting: $17/month (Billed Yearly: $204+tax)
  • All-Inclusive WordPress SEO Hosting: $41.58/month (Billed Yearly: $499+tax)

 Ready to upgrade? Contact us today!



Our Founder Kevin Hicks will be presenting at BNI Urban Professionals on “Internet Marketing for Healthcare Practitioners” on April 5th, 2023 live and in-person at Vancouver Club in Downtown Vancouver, BC.

If you are in healthcare and want to learn how to grow your practice and generate ongoing clients to your business this presentation is for you. ROI Web Marketing has 10+ years of experience helping marketing for healthcare related clients.

This presentation will educate you on how to most effectively measure and optimize results using Google Ads & SEO.

This is a networking event which small business owners attend to learn, network and grow their business.

This is an ideal event if you are in healthcare related industries such as:

  • Chiropractor
  • Physiotherapist
  • RMT
  • Naturopath
  • Kinesiologist
  • Acupuncturist
  • Personal Trainer
  • Counselor
  • Osteopath
  • Nutritionist
  • Skincare
  • Spa Owner
  • Clinic Owner
  • And other healthcare related positions

Event details

  • April 5th, 2023
  • Location: The Vancouver Club. 915 W Hastings St, Vancouver, BC V6C 1C6
  • Time: 6:45 am - 8:30 am (additional networking until 9 am)
  • Cost: $50
  • Includes: Buffet breakfast, coffee or tea

What to expect

  • This is a networking event for small businesses
  • 40+ other business professionals will be in attendance
  • Bring business cards and a great attitude
  • Max capacity 70 people. This event may sell out so reserve your spot now.

To register

Contact Kevin @ This email address is being protected from spambots. You need JavaScript enabled to view it. to register or fill out the following form: Event Registration

Saturday, 17 December 2022 07:44

The Importance of Regular Updates To Your Blog

What Is a Blog & Why Do I Need One for Vancouver Internet Marketing?

Digital marketing in Vancouver is a competitive game, and great content can help you win it—but it isn't all you need. Regular updates are a must.

A blog is a website (or part of a website) with fresh content—usually articles—added regularly. Not all businesses have blogs, but they should. Well-crafted content increases organic search engine traffic, gets new customers, and establishes authority. Better yet, it's a bargain compared to paid advertisements.

Top 5 Reasons to Update Your Blog Regularly - Tips from a Digital Marketing Agency

• Boost search rankings—Search engines consider numerous things when deciding rankings, and consistent updates convince search algorithms that your blog is still relevant.

• Share to social media profiles—Unlike static web pages, blogs provide an influx of new material. Each post gives you a reason to share on social media. In this way, blogs do double duty.

• Share more information—Blogs let businesses share as many articles as they please while keeping posts organized in easy-to-navigate categories.

• Get customers back to your site—Out of sight, out of mind. Blog posts allow you to recapture the attention of forgetful fans who love your offerings but can't remember to check your site without reminders.

• Build trust and improve branding—Blogs are a brilliant way to establish authority and expertise; not everyone is able to create authoritative content based on years of experience. You can cover numerous topics with the skill and depth they deserve.

How To Start a Blog: Content Creation & Content Calendars

Preparation is key. That's why you've got to start by generating topics to write about. Brainstorming is one way to do it, but keeping customer interest in mind is essential. Keyword research, reading successful blogs in your industry, and customer interest surveys are a few ways to discover what your audience wants.

Most writers find creating outlines helpful; they provide guidance so that you cover all the relevant details without going off course. The process might take more time than you're ready to give, though. Hiring a copywriter or marketing agency might be wise if that's the case.

Some companies create content and then post it immediately. Still, most businesses benefit from preparing batches of articles ahead of time. No matter what you choose, it's best to create a content calendar. Make one by defining goals, picking a calendar tool, outlining the creation process, establishing timelines, and documenting results to see if you need to pivot.

Though some business owners successfully manage blogs themselves, many prefer to rely on trusted digital marketing agencies. The right agency will save you time and money by doing all the necessary research, using the right tools, creating the ideal schedule, and picking skilled writers.

Get in touch with an SEO consultant at ROI Web Marketing to implement the perfect content marketing strategy!

Monday, 05 December 2022 10:57

Citywide Sundecks

We firmly believe that every company in any industry should have some form of monthly digital marketing in place, and Citywide Sundecks has been been a great success. There was a direct correlation between subscribing to a monthly digital marketing plan with us and getting regular leads from the Internet with very minimal effort on their part.

Citywide Sundecks used to get sporadic leads from trade shows and word-of-mouth recommendations, but they're now convinced that Internet marketing is fantastic for lead generation in an efficient and affordable way without requiring all the effort put into other avenues.

Visit the Website

Monday, 05 December 2022 10:39

Mr. Build

It's such a source of pride to hear the following from Mr. Build: "I'm getting so many leads that I’ve hired an estimator to handle the new ones." The ability to be selective about the larger jobs means the ability to spend more time focusing on what matters. It's been year over year now that he's been booked up with construction projects at least 8-12 months in advance.

Digital marketing has become an essential part of the growth of his business, and it means so much to us that he can see the value in our hard work.

Visit the Website

Tuesday, 29 November 2022 00:44

Marissa Hicks

"ROI Web Marketing has been fantastic. They helped my eCommerce website by configuring my products to show up on Google Shopping. They are responsive and hard-working. I highly recommend this digital marketing agency! Thank you so much!" - Marissa Hicks

Page 1 of 17