Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.
This is a video recording presentation of the presentation that took place on September 9th, 2020. Just in case you missed it ;)
You will learn:
Enjoy the presentation!
This article is meant to simplify SEO for business owners, so they can best understand what needs to be done to their website and why.
The most important factor for SEO is your pages, the content, and the keywords included on them. There are a few technicalities here based on percentage of keywords and best practices, which we won’t discuss in full, although I will say this: there’s no fast or cheat way to achieve success with website content and keywords. Google rewards websites with powerful, unique content with keywords that naturally flow within the content.
Tip: Write high quality content that speaks to the end user, then go back and evaluate if you can fit more keywords in where appropriate.
Google has requirements and rules on what’s appropriate for ranking your website in their search results. How efficient your website loads, how fast your hosting is, user behavior statistics, whether your website is responsive and looks good on all devices, as well as the cleanliness of your code are examples that affect how good your rankings will be in Google search.
There are technical SEO tasks that fit into this category such as registering your website with Google Search Console or Bing Webmaster Tools. Google also reads your website differently than humans do. Meta tags, ALT tags, schema, and other website code-related items are important within this pillar of SEO.
Tip: Fast website = higher rankings. Clean website code, website speed plugins, and fast hosting are important overlooked factors that play a major role. Don’t cheap out on web hosting. Invest in fast web hosting to see improved results.
Google evaluates how popular your website is based on how many quality relevant links are pointing to your website. Are there other websites that link to yours? This tells Google that your website is important and therefore should be given higher priority in search. This includes how active on social media you are and how many people are liking, commenting, and sharing your posts. Is your website listed in business directories and authoritative websites?
Tip: Sharing well-written, relevant blog posts from your website on social media and boosting your post with ads will give you a boost in SEO juice.
Writing ongoing content on your website, usually on your blog (or landing pages) and sent out to social media and your email newsletter list, will help you achieve SEO success. Being consistent can be difficult, which is why we developed our Content Marketing Strategy document.
First, you update your blog, then you share your blog post on social media and use that same blog content (rewritten) for your email newsletter. This is the most efficient way to maximize results from your content writing.
Read our article on the most efficient Content Marketing Strategy and how to roll it out.
We’ve designed our marketing packages based on this methodology. Whether you are taking on some of these tasks in-house or you’d like to hire a marketing agency to manage all of this for you, we have the Internet marketing package that suits your needs.
In this presentation, I'm going to explain what the best Internet marketing plan is for small business owners and why. Not all companies can afford it, or it may not make sense for your business size to subscribe to this package.
We've built this marketing package to be what you should be doing with your marketing, whether you do some of the work in-house or handle it on your own. This is the plan that includes each element of what an ideal Internet marketing plan for small business owners should have.
Before getting into this presentation, I want to make 3 bold statements about Internet marketing.
If you generate ongoing leads from Google Ads, running your business will be easy.
Here are the 4 Pillars of SEO:
Read more about the 4 Pillars of SEO.
Read more about Content Marketing Strategy.
This works even better if you are regularly releasing new videos.
On September 9th, 2020 our very own Kevin Hicks will be presenting at BNI Urban Professionals (networking event).
This is a networking event held online via Zoom. It's free to join and anyone can attend.
Registration is required. Contact us for more details if you'd like to attend.
Date: September 9th, 2020
Time: 7 am - 9 amCost: FREE
Location: Online via Zoom
You'll meet 40+ business owners from all different types of industries. Expect to connect and bring a positive attitude.
With over a decade of experience consistently getting our clients more business through the Internet, we’ve come to identify the importance of phone calls for business and have narrowed down the best ways to increase call leads. In fact, we take pride in having created a top-secret formula to successfully maximize mobile calls for clients who want to focus on increasing phone calls through the most cost-efficient ways to market online - your website and Google Ads.
We’re assuming that return on investment (ROI) is just as important for you as it is for us to provide it for you. That’s why the most important feature of our secret formula is that it’s entirely trackable. That means that your monthly reports will show how many call leads you got through each of those avenues so that we can adjust as we go.
Click here to learn more about how increasing phone calls integrates with our marketing packages.
This offer is meant for companies who are currently running their own Google Ads campaigns.
If you are running your own campaign and aren’t getting the performance that you’d like to be getting, this offer is for you.
Our Google Ads Audit helps companies find out what they are doing wrong with Google Ads and how to improve their performance.
Value of $350+tax
*** Limited time special offer: FREE Google Ads Audit available from April 20th, 2020 until May 31st, 2020.
Get started today by contacting us or order your Google Ads Audit by visiting this page and filling out the form.
ORDER FREE GOOGLE ADS AUDIT
I belong to this networking group, which meets weekly at Chambar Restaurant in Vancouver, British Columbia. Unfortunately, due to COVID-19, we are currently not able to meet at the restaurant. Instead, we have transitioned to meeting online using Zoom.
These events still take place on Wednesday mornings from 7 am-8:30 am with a similar structure - each member and guest has their moment to tell us about who they are and what they do.
If you'd like to attend, please reach out to me so that I can register you and give you the information needed to join the meeting.
Here's what to expect:
This will be a brief 5-minute overview of how Google Ads works for business owners.
Here's what I'll cover:
Yes, I repeat, for those who attend this meeting, I will be announcing a special offer for those interested in starting a new Internet marketing package with us.
There's a reason we've become one of the top Google Ads experts in Vancouver. We see our role as your professional race car driver, mitigating your risk of crashing and burning with the tools and skills needed to utilize ads effectively so that you can speed past competitors.
We haven’t increased our pricing in 5+ years. Our company and service have improved quite a bit over the years with some really exciting things happening in 2020. :)
Starting January 2020, we are increasing our prices for our Internet Marketing Packages.
If you are a current client with us on our marketing packages, your rates will not increase and your packages will stay the same.
For any new companies that would like to get started, now is the final chance to receive our current pricing.
All our packages on average are increasing $100/month. This is a chance for you to save $1200 per year on your Internet marketing.
On September 11th, 2019 our CEO/Founder Kevin Hicks will be presenting at BNI Urban Professionals.
Come to network over breakfast at Chambar Restaurant at 7 am and network with 40+ business owners.
Kevin will be one of the featured presenters on this day. You'll learn about the benefits of Google Ads for business owners.If you'd like to attend please contact us and we can get you more details.
"If you need SEO or pay-per-click web marketing, you need to talk to ROI Web Marketing first. They are extremely skilled and super honest. They will take a holistic look at your online presence and make sure they have all the relevant details to create a fantastic SEO campaign for you. You'll also end up with business and marketing advice from them, too. They also provide expert tracking so you can see the results you're getting from your internet marketing." - Flora Gordon, Graphic Design
"Kevin and his team are experts in their field and I would highly recommend using their services if you're looking to gain more online customers. Worth every penny!" - Eddie Hall, Hall Electrical
"ROI Web Marketing has been extremely helpful for my business by taking its web presence to the next level. From the first discovery meetings to this date, I feel that they get my business. That's why they're able to run my Google Ads campaigns in a very efficient manner. That means that I've been getting strong leads with a very small ad budget. I've already recommended ROI Web Marketing to other clients and friends of mine and will continue to do so." - Elton Hubner
"Only work with ROI Web Marketing if you really want your business to increase. I'm serious. I've been working with Kevin Hicks for over 5 months, and his work alone in getting to know my business, as well to know my values and what I stand for to really truly be conveyed in the type of business I want. Kevin takes the time to get to know you, and works with you coming up with solutions and completely takes the guesswork out of building your business. ROI Web Marketing sends out regular monthly metrics, so that in addition to our face-to-face meetings and his check-ins, I always have a picture of what the numbers are with my business. Kevin additionally is passionate about educating his clients, and brings in helpful techniques so that you are more empowered about where to go to next. I have been very satisfied with the quality and the consistency of the value I receive, and I will continue to work with ROI Web Marketing as an integral part of building my practice." - Dr. Marcia Halajeski, Chiropractor
"Kevin and his team have done great work for our business. Their knowledge of all facets of online marketing and SEO have helped drive more leads which have turned into numerous new clients. I would highly recommend their services!" - Eric Sakawsky, Worldgo Travel Management
"We always wanted to revamp our web marketing efforts, and Kevin helped us with this in a huge way. I always believed the internet was a powerful tool, but never thought it could help my business in a significant way. I can now say that my website is a large source of leads and new business. I would recommend Kevin to anyone who is looking to increase their web presence and wants their website to start paying dividends!" - Jordan W Cahill, Cahill Professional Accountants
"There were many Web Designers to choose from. Kevin was by far the most organized, reliable, trustworthy, detailed and professional. I referred him to the company I worked for. He was given the contract. It was an amazing experience as he was an educator. The website was truly in a form of Art Work-not only did I learn from him how websites are created but how profits can be generated by hiring the right person. He is an SEO expert, experienced Web Designer and a Marketing Specialist at ROI Web Marketing. I highly recommend Kevin to everyone." - Pam Rai, Insurance Specialist
"ROI has been doing our Pay Per Click Google marketing for the last 8 months, they have done a fantastic job. Each month we get more clients. Kevin and his team are on it - I couldn't ask for better, these guys are crushing it." - James Kok, Alpine Counselling Clinic
"Kevin and his team have been working with my small business over the past 6 months and we have been extremely happy with the results. We went from almost no customers finding us online to a significant number of google customers per week. Above this, Kevin is a genuinely great guy. If you are looking to improve your online marketing presence, I highly recommend ROI Web Marketing." - Katrina Sovio, Alaia Physiotherapy
"We had enough to take on starting up our longboarding store. The budget was tight and we needed a website that would give us marketing and exposure for our niche audience. ROI Web Marketing gave us exactly what we were looking for. The website is easy to update and maintain on our own. Even when we have questions, their staff are always there to meet my needs. I continue to recommend ROI Web Marketing to anyone looking for a website and/or looking to market their business on the Internet." - Mischa Chandler, Flatspot Longboards
"After being in the digital marketing space for 5 years, I've seen the types of businesses that are out there that do digital marketing. Since leaving the digital marketing space, I've had a chance to refer multiple businesses to ROI Web Marketing and have seen them all see success with their digital marketing. Some of them have worked with multiple marketing agencies in the past with limited results and then have not left ROI after getting started with them. Highly recommend the ROI team for all your internet marketing needs!" - Earl Almeida
"ROI Web Marketing has been supporting and providing only the best service and reliability to Astone Fitness for over 10 years. Kevin Hicks and his very talented team are always quick to reply, resolve any of our IT issues and are friendly and helpful. If you need any help with your online business i'd highly recommend working with ROI Web Marketing." - Astone Fitness
"Working with ROI on our web marketing is an absolute pleasure. The team is efficient and skilled. I trust ROI web marketing to guide us to optimize my businesses ad spend. Thank you so much ROI!!" - Kent MacWilliam
"When I started with ROI Web Marketing, I have to admit that I was struggling with my business. The company not only helped me understand what marketing is all about, but the team also helped me launch a new website and advertising campaign that tripled my business in a year. Now, I get regular phone calls specific to my industry. I didn't know a website could be so useful!" - David Glisinski, Gannet Diesel
"I have had the pleasant experience of working with Kevin Hicks and Samantha Bangayan, of ROI, during the building of Sarah Gallop Design Inc. website and subsequently Top Shelf Design Inc. website. They were great to work with during development; solutions minded for my sometimes nit-picky requests, and a great source of support and education as we continue to work with the site, ever improving it to deliver, both business to us and a portfolio and resource to our clients. They are helpful and efficient, and I would certainly recommend them for your web design and marketing services." - Roz Screeton, Sarah Gallop Design Inc.
"Kevin and I have collaborated on numerous occasions while working a common commercial account. Kevin possesses a deep understanding of the online retail industry; this combined to his ability to bring together his colleagues and engage them to work towards a common goal have resulted in a net increase in revenues for all clients we have worked for. -Very strong business understanding for SMB -Excellent business accumen -Not scared of taking risks -Convincing communicator If you are looking for a well rounded business/marketing consultant, I can definitively recommend Kevin Hicks as a candidate." - Patrick Do, SAP HCM Functional Analyst at Canadian National Railway
"I had known Kevin for years prior to a business relationship and always knew him to be kind, honest, and genuine. When we connected in business he was managing online assets for a few brands in his portfolio. We began collaborating on a pro bono consulting project and then collaborated on developing and delivering comprehensive web marketing programs for a variety of SMEs. Kevin is now consulting for both the Rayne Longboards and Vicious Grip brands I manage and I am indebted to him for all his partnership far beyond any monetary value. I recommend Kevin to anyone I can and he is currently servicing a number of those connections." - Les Robertson, Marketing & Sponsorship Manager at Rayne Longboards
"I’m very happy with my website. It is very optimized. That was the goal. It was to be found. Now everyone can find my site. It makes a difference to have someone optimize your site properly. It’s not about paying for ads. I didn’t spend a cent on paid advertising. I just had Kevin properly optimize it, and within 5 months, my website stood out among my competition in terms of being found via a google search." - Terence Lo, RMT, Richmond, BC
"I have worked with ROI marketing for 4 months now and found them to be really responsive and proactive with regards to making suggestions to improve the performance of our Google Advertising. With their help we have significantly reduced the cost of our CPC and driven up our revenues." - Jason Beevis
"ROI Web Marketing recently finished our new website for South Vancouver Family Place. Kevin and his team were patient, responsive, professional and creative in their work. We appreciate the time spent and the end product was exactly what we had hoped for. We will continue to use ROI as our web host as we appreciate their work and their expertise. Thank you Kevin and Samantha and ROI." - South Vancouver Family Place
"Kevin has been a key member of my team and a HUGE part of the business growth that I've experienced through his adwords and web design. The ROI team has come up huge as part of my online marketing. Thank you a million." - Anthony Taylor, SME Strategy
"ROI Web Marketing does an excellent job of website marketing and website maintenance. They've given us an excellent mobile friendly photo gallery to showcase our portfolio. Highly recommended." - Salt N Sear Catering Inc
"Kevin and his team are fantastic to work with. They have helped us navigate the complex system of Google Ads. They made it easy to make sure our money brings in quality leads. It's bee a great Return On Investment! Thank you ROI!" - Dasha MacWilliam
"Can’t recommend this company for web and SEO marketing enough. Without them I don’t know where I’d be today. They’ve done everything from build my website to optimizing my keywords and build me up a great online presence. KEVIN and his team are very responsive to any of my questions or request. Thank you guys your amazing!" - Kurtis Martin, Unique Detailing
"Kevin and team are very knowledgeable, professional and caring. They listen to you and come up with solutions that work. I was with a previous marketing company that had my business flat lining. When i decided to work with Kevin he had my online performance running again at full speed in minimal time. Great company, great people. If i could double the amount of stars i would. Highly recommended!!!!!!" - Chris Lester, Recycle Your Auto
"Kevin has demonstrated his ability to stay a step ahead of the trends. Doing so has enabled me to capture a first page ranking on Google and create growth for my business. I always enjoy hearing what Kevin has in store next for my marketing and how it will impact the growth of my business." - Maki Riddington, Owner of Maki Performance Training
"I recently had the pleasure to work with Kevin on the design and development of a new website for PM-Volunteers.org. He was extemely professional in his approach to the project. He delivered a fully functional and creative end product well ahead of schedule, with an absolute minimum of issues from a client perspective. I would recommend him for future web design projects." - Bob Prenovost, CRM, PMP, LEED® AP
"Highly recommended. ROI Web Marketing provides prompt, efficient, personal, caring service. Worth every penny to know that I can trust everything is taken care of." - Christine Kay
"Working with Kevin was a great experience as he provided excellent service as well as results. As a bonus, his services were affordable. I would be happy to work with Kevin again!" - Ciara Ann O'Connor, Personal Trainer
"I’ve been working with Kevin, the owner, for over five years now and I have to say it’s the best B2B experience I ever had. Profession honest and always willing to find a solution. If you ever looking for a company that has the same values as you do, you’ll definitely want to talk to Kevin.
I want to do a shout out to Kevin one more time — thank you again for being there for me and my business from the very beginning. If it wasn’t for you and your team I would not be at the level of success that I am today. Thank you Kevin." - Ray Rieger
"There aren't many marketers out there that are honest and provide a great work to their customers. As a digital marketer myself, I can tell you that Kevin at ROI Web Marketing is one of those rare marketers that you can count on! I always recommend him to entrepreneurs who need a website and web marketing. He always answers in a timely manner, you can tell he really cares. Thanks for doing awesome job!" - Laure Sabini
"My specialty fitness business, in which I teach Pfilates (pelvic floor Pilates) was only designed 2 years ago, which has with it extra challenges, in that I needed marketing but also a need to educate the general public as to what it is exactly. Kevin has presented me with creative and meaningful suggestions for my web site and Facebook. Also being on a budget, I didn’t want to spend a lot, but I feel I got an outstanding Web Site and excellent support. Kevin is always there when I have questions, and has provided me with the tools and encouragement I need to manage my web site and Facebook page." - Brenna Jacobson, South Delta Pfilates Therapy
"I have used ROI Web Marketing for about 3 months now. There's definitely has been more web presence which generated into more business for my firm. Kevin and his team at ROI Marketing has been very patient with me and walked me through the process of having everything set up. Would highly recommend!" - Jerome Tsang, Notary
"Kevin, his team and I have worked closely together with a few clients and they have never let me down. We have set targets with projects hat we did not have the know-how or skills to work through and they were there every step of the way and exceeded our expectations. They have been a great on-line partner and I highly recommend them." - David Anthony Childs, Living Blueprint
"Kevin and the team at ROI Web Marketing are geniuses with AdWords and all the technical stuff that hurts my brain. They get results and know little-known secrets that make a BIG difference. We've worked with them on a few different client campaigns and always are shocked at the leads they generate. I would highly recommend them to anyone who's ready to move forward and level up in their business." - Jennifer Madani
"Kevin's ROI Web Marketing offers a rare combination of technical expertise to build effective web sites, marketing expertise to make sure it attracts clients, along with branding expertise. Plus he's a a great person all around." - Carla Rieger, Director at The Artistry of Change
"My experience with ROI has been top notch and can not recommend them enough. Attention to detail and value for money is unparalleled compared to other agencies." - Jon Rees
"We couldn't be happier with Kevin and his team in helping our business grow. They are very collaborative and provide exceptional, professional service and expertise! They really take the time to get to know your company and provide you with several action plans as well as regular check-ins and metrics. Thank you so much!" - MultiServices Vancouver
"I want to start with some gratitude - you guys are such an important part of our business and its very much appreciated. We measure how people hear of us, and “I saw you on the Internet” accounts for 23% of our new patients. That is very significant, and I want you both to know I’m grateful every day for the hard work you do behind the scenes. THANK-YOU!" - Matt Furlot, Legacies Health Centre
"Kevin not only has helped me re-launch my website, but has also helped me understand the value of internet marketing. Kevin has taken the time to listen to our needs and what we want to accomplish with our website. He has also brought some remarkable ideas to the table. Kevin will give you great quality, service and maintenance at a reasonable cost. I highly recommend Kevin to anyone looking to take advantage of internet marketing and social media as well as getting great service and advice." - Joseph Tablan, Financial Security Advisor
"Kevin and his team done am amazing job with getting my website set up and continuously updating it. I keep getting calls from new clients just because of you guys. Thank you guys very much!" - George Kovalyov, CPA, CA
"As a client of ROI we are very please with the service. Kevin and his team go above and beyond to create a great client interaction which allows your vision, as the business owner, to come to life quickly and effectively. The speed his team operates at, the pride they take in the service and product delivered and the personal client/customer relationship they create make them our first and only choice for web marketing and web design services. We have seen 200% in Jan for growth and 170% in Feb. Give your team and you my best!" - Cecil Bond, Mr. Cover All
"Kevin and his team are absolutely fantastic. Always keeping their clients on track. Always responsive. Always taking steps to produce results. Highly recommended!" - Faizal Nuraney, Nuraney Law
"Kevin and his team have built and maintained our website over the past three years and we’re very happy with their service, attention to detail and how quickly they respond. We would definitely not hesitate to recommend them to anyone looking for web marketing services." - Philip Rechsteiner, Rechsteiner Construction Ltd.
"This company was referred to me and I am so happy I decided to ask for their help. They have increased business by helping with SEO( Search engine Optimization- I had no idea what this was but it helps make your ranking better in Google and other sites). They are easy to communicate with and are always suggesting ideas to increase customers to my business." - Michelle Kegaly, New West Wellness Centre
"Whatever it is you're doing, keep it up. My hits have become far more valuable lately. In the last three to four weeks I've booked up as much work as half of last year. I have been getting jobs very easily in the last little while. I also get regular compliments on my website. 50% of my prospects mention it. Hats off to you guys." - Marten Kerkhoff