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Understanding SEO for Business Owners

March 17, 2019 Written by Kevin Hicks
This article is written for small business owners who either have a physical location or service-based business. The goal is to create a mindset and understanding of how Search Engine Optimization (SEO) works, what they can do to support their SEO efforts, and what they should hire an SEO expert…

ROI Landing Pages Redefined

January 27, 2019 Written by Kevin Hicks
When you think of landing pages, people often think of classic squeeze pages. These are pages that don't have links to other parts of your website and force the user to fill out a form for more information or to get to the next step. The way we build a…

Google Ads for Business Owners Jan 23, 2019

January 13, 2019 Written by Kevin Hicks
On January 23rd, 2019, our very own Kevin Hicks will be presenting at BNI Urban Professionals (networking event). You will learn: What are Google Ads How you can generate ongoing leads to your website How to measure your success on Google Ads What an average Google Advertising package looks like…

Why ROI Web Marketing?

December 8, 2018 Written by Kevin Hicks
Marketing methods for websites are constantly evolving. Not only are digital marketing tactics, search engines, and technologies changing, but there is also a variety of online marketing activities that are changing. When it comes to digital marketing, it is important to be capital-efficient to ensure the greatest return on investment…

Introducing Our New Content Marketing Packages

September 25, 2018 Written by Kevin Hicks
High-quality content marketing is crucial for any business that’s looking to get ahead of its biggest competitors. Google has always stated that updating your website with relevant, quality content is the most important thing you can do to increase your search engine optimization (SEO). Hiring SEO companies may be enough…

How to post on LinkedIn Pulse for your business

June 26, 2018 Written by Kevin Hicks
You spend a lot of time networking over the years and have built up your LinkedIn contacts. Now what to do? How can I update them all with what’s going on with my company? Think of your network of contacts on LinkedIn as part of your Internet marketing reach. The…

How to Use Facebook To Boost Your SEO

June 3, 2018 Written by Kevin Hicks
Google has a very complex algorithm (or rules) that operates its search results. Their guidelines have been clear from the beginning of launching their search engine. Don't try and inappropriately gain rankings with spammy techniques and... Content is king!  What's next is how popular your content is. What do other…

The Future of SEO and What You Should Do Now

June 3, 2018 Written by Kevin Hicks
Each month, ROI Web Marketing does an internal strategy meeting for each of our clients on what should be done for them to enhance their SEO (Search Engine Optimization), Google AdWords (Pay-Per-Click Advertising), website maintenance, and overall Internet marketing exposure. Our clients also ask us what they should be doing…

How to Maximize Infographics in Your Marketing

March 17, 2018 Written by Kevin Hicks
When hiring any designer or creative contractor for your business, you want to ensure that you spend your money wisely. This article is about how ROI Web Marketing sourced a designer to create infographics for our business and worked out a process that you can follow to get the most…

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