May 25, 2020

How to Get More Calls to Your Business from Your Website & Ads

How to Get More Calls to Your Business from Your Website & Ads

Could your business benefit from getting more phone call leads?

With over a decade of experience consistently getting our clients more business through the Internet, we’ve come to identify the importance of phone calls for business and have narrowed down the best ways to increase call leads. In fact, we take pride in having created a top-secret formula to successfully maximize mobile calls for clients who want to focus on increasing phone calls through the most cost-efficient ways to market online - your website and Google Ads.

Why do phone call leads matter?

  • More and more people are researching and buying on their smartphones - Google data has shown that over 50% of people on the Internet are on their phones.
  • A phone call provides a much needed personal touch to customer relationship-building during these challenging times, giving instant credibility to your business and making you more memorable.
  • People who call are really high quality leads who are often ready to buy - they reached out to you, after all.
  • Having a conversation allows you to get to know your prospective clients, not only so you can offer them exactly what they need in the way they need it, but also so you can improve your marketing based on what you learn from them.

The ROI Web Marketing Secret Formula for How to Get More Calls to Your Business

  1. Google Ads: Call Extensions

    • This Google Ads extension allows you to display your business phone number in your ad.
    • In mobile devices, the phone number is replaced with a “Call” button that users can click on to phone your business.
    • There’s an option to set this extension to only display during your business hours.
  2. Google Ads: Location Extensions

    • Linking up your Google My Business profile with Google Ads automatically transfers over your contact information into your ads, including your phone number.
    • Having contact information in your ads also makes your business more trustworthy.
  3. Google Ads: Call Ads

  4. Website: Strategic, Responsive Mobile Web Design

    • Google places an emphasis on your mobile website - there’s a reason that they’ve switched many websites to mobile-first indexing (ranking websites primarily based on how they’re viewed in mobile phones instead of desktop computers).
    • Your mobile website should be a responsive version of your desktop website.
    • All phone numbers should be linked with “tel:” code so that potential customers can click to call.
    • The business phone number should be strategically placed at the top of your website for users who landed on your website with the express intention to call, at the bottom of your website for users who are convinced to call after reading through, and on a Contact page where most people check for contact information.
  5. Website: Mobile Contact Bar

    • One of the most effective ways to increase phone calls is with a contact bar at the bottom of your mobile website that displays only on mobile devices providing easy access to contact your business.
    • The mobile contact bar should minimally include a phone button to call you and an email button to email you.
    • Further options for the mobile contact bar include a shopping cart button for ecommerce sites and social media buttons, among others.

Expert Tip: Tracking Call Leads for ROI

We’re assuming that return on investment (ROI) is just as important for you as it is for us to provide it for you. That’s why the most important feature of our secret formula is that it’s entirely trackable. That means that your monthly reports will show how many call leads you got through each of those avenues so that we can adjust as we go.

Click here to learn more about how increasing phone calls integrates with our marketing packages.

What are you waiting for? Contact us today to learn more about how we can help you maximize phone call leads.

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

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Testimonials

  • "Kevin and his team have done great work for our business. Their knowledge of all facets of online marketing and SEO have helped drive more leads which have turned into numerous new clients. I would highly recommend their services!" - Eric Sakawsky, Worldgo Travel Management

  • "ROI has been doing our Pay Per Click Google marketing for the last 8 months, they have done a fantastic job. Each month we get more clients. Kevin and his team are on it - I couldn't ask for better, these guys are crushing it." - James Kok, Alpine Counselling Clinic

  • "Been dealing with Kevin for years. Very thorough and great to work with!" - Dave MacNeil

  • "I want to start with some gratitude - you guys are such an important part of our business and its very much appreciated. We measure how people hear of us, and “I saw you on the Internet” accounts for 23% of our new patients. That is very significant, and I want you both to know I’m grateful every day for the hard work you do behind the scenes. THANK-YOU!" - Matt Furlot, Legacies Health Centre

  • "When I started with ROI Web Marketing, I have to admit that I was struggling with my business. The company not only helped me understand what marketing is all about, but the team also helped me launch a new website and advertising campaign that tripled my business in a year. Now, I get regular phone calls specific to my industry. I didn't know a website could be so useful!" - David Glisinski, Gannet Diesel

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