Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.
This is a video recording presentation of the presentation that took place on September 9th, 2020. Just in case you missed it ;)
You will learn:
Enjoy the presentation!
This article is meant to simplify SEO for business owners, so they can best understand what needs to be done to their website and why.
The most important factor for SEO is your pages, the content, and the keywords included on them. There are a few technicalities here based on percentage of keywords and best practices, which we won’t discuss in full, although I will say this: there’s no fast or cheat way to achieve success with website content and keywords. Google rewards websites with powerful, unique content with keywords that naturally flow within the content.
Tip: Write high quality content that speaks to the end user, then go back and evaluate if you can fit more keywords in where appropriate.
Google has requirements and rules on what’s appropriate for ranking your website in their search results. How efficient your website loads, how fast your hosting is, user behavior statistics, whether your website is responsive and looks good on all devices, as well as the cleanliness of your code are examples that affect how good your rankings will be in Google search.
There are technical SEO tasks that fit into this category such as registering your website with Google Search Console or Bing Webmaster Tools. Google also reads your website differently than humans do. Meta tags, ALT tags, schema, and other website code-related items are important within this pillar of SEO.
Tip: Fast website = higher rankings. Clean website code, website speed plugins, and fast hosting are important overlooked factors that play a major role. Don’t cheap out on web hosting. Invest in fast web hosting to see improved results.
Google evaluates how popular your website is based on how many quality relevant links are pointing to your website. Are there other websites that link to yours? This tells Google that your website is important and therefore should be given higher priority in search. This includes how active on social media you are and how many people are liking, commenting, and sharing your posts. Is your website listed in business directories and authoritative websites?
Tip: Sharing well-written, relevant blog posts from your website on social media and boosting your post with ads will give you a boost in SEO juice.
Writing ongoing content on your website, usually on your blog (or landing pages) and sent out to social media and your email newsletter list, will help you achieve SEO success. Being consistent can be difficult, which is why we developed our Content Marketing Strategy document.
First, you update your blog, then you share your blog post on social media and use that same blog content (rewritten) for your email newsletter. This is the most efficient way to maximize results from your content writing.
Read our article on the most efficient Content Marketing Strategy and how to roll it out.
We’ve designed our marketing packages based on this methodology. Whether you are taking on some of these tasks in-house or you’d like to hire a marketing agency to manage all of this for you, we have the Internet marketing package that suits your needs.
In this presentation, I'm going to explain what the best Internet marketing plan is for small business owners and why. Not all companies can afford it, or it may not make sense for your business size to subscribe to this package.
We've built this marketing package to be what you should be doing with your marketing, whether you do some of the work in-house or handle it on your own. This is the plan that includes each element of what an ideal Internet marketing plan for small business owners should have.
Before getting into this presentation, I want to make 3 bold statements about Internet marketing.
If you generate ongoing leads from Google Ads, running your business will be easy.
Here are the 4 Pillars of SEO:
Read more about the 4 Pillars of SEO.
Read more about Content Marketing Strategy.
This works even better if you are regularly releasing new videos.
On September 9th, 2020 our very own Kevin Hicks will be presenting at BNI Urban Professionals (networking event).
This is a networking event held online via Zoom. It's free to join and anyone can attend.
Registration is required. Contact us for more details if you'd like to attend.
Date: September 9th, 2020
Time: 7 am - 9 amCost: FREE
Location: Online via Zoom
You'll meet 40+ business owners from all different types of industries. Expect to connect and bring a positive attitude.
With over a decade of experience consistently getting our clients more business through the Internet, we’ve come to identify the importance of phone calls for business and have narrowed down the best ways to increase call leads. In fact, we take pride in having created a top-secret formula to successfully maximize mobile calls for clients who want to focus on increasing phone calls through the most cost-efficient ways to market online - your website and Google Ads.
We’re assuming that return on investment (ROI) is just as important for you as it is for us to provide it for you. That’s why the most important feature of our secret formula is that it’s entirely trackable. That means that your monthly reports will show how many call leads you got through each of those avenues so that we can adjust as we go.
Click here to learn more about how increasing phone calls integrates with our marketing packages.
This offer is meant for companies who are currently running their own Google Ads campaigns.
If you are running your own campaign and aren’t getting the performance that you’d like to be getting, this offer is for you.
Our Google Ads Audit helps companies find out what they are doing wrong with Google Ads and how to improve their performance.
Value of $350+tax
*** Limited time special offer: FREE Google Ads Audit available from April 20th, 2020 until May 31st, 2020.
Get started today by contacting us or order your Google Ads Audit by visiting this page and filling out the form.
ORDER FREE GOOGLE ADS AUDIT
I belong to this networking group, which meets weekly at Chambar Restaurant in Vancouver, British Columbia. Unfortunately, due to COVID-19, we are currently not able to meet at the restaurant. Instead, we have transitioned to meeting online using Zoom.
These events still take place on Wednesday mornings from 7 am-8:30 am with a similar structure - each member and guest has their moment to tell us about who they are and what they do.
If you'd like to attend, please reach out to me so that I can register you and give you the information needed to join the meeting.
Here's what to expect:
This will be a brief 5-minute overview of how Google Ads works for business owners.
Here's what I'll cover:
Yes, I repeat, for those who attend this meeting, I will be announcing a special offer for those interested in starting a new Internet marketing package with us.
There's a reason we've become one of the top Google Ads experts in Vancouver. We see our role as your professional race car driver, mitigating your risk of crashing and burning with the tools and skills needed to utilize ads effectively so that you can speed past competitors.
We haven’t increased our pricing in 5+ years. Our company and service have improved quite a bit over the years with some really exciting things happening in 2020. :)
Starting January 2020, we are increasing our prices for our Internet Marketing Packages.
If you are a current client with us on our marketing packages, your rates will not increase and your packages will stay the same.
For any new companies that would like to get started, now is the final chance to receive our current pricing.
All our packages on average are increasing $100/month. This is a chance for you to save $1200 per year on your Internet marketing.
On September 11th, 2019 our CEO/Founder Kevin Hicks will be presenting at BNI Urban Professionals.
Come to network over breakfast at Chambar Restaurant at 7 am and network with 40+ business owners.
Kevin will be one of the featured presenters on this day. You'll learn about the benefits of Google Ads for business owners.If you'd like to attend please contact us and we can get you more details.