Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn

SEO Reports show you data. SEO Experts deliver results.

Having an SEO consultant perform an SEO audit is a critical early step in any digital marketing campaign. An SEO audit assesses how your current website and online presence are functioning at the SEO level—and whether your strategy is operating based on best practices. Many of the problems audits reveal aren't immediately visible.

There are many ways your SEO initiative can go wrong, and staying within best practices can be challenging. Assessing issues like keyword usage, site structure under the hood, user experience, and more is essential.

When it comes to SEO Audits you can find several different SEO software online and run a report. The value in an SEO audit is having an SEO expert analyze the data within the report and tell you what’s important and should be actioned on your site based on years of research, guidelines and trial and error.

Benefits of SEO Audits

Let's get specific so you can understand precisely why SEO audits are invaluable. The auditing process helps businesses identify website imperfections and tactical flaws that suppress sites in search rankings. Once those flaws are gone, you'll feel comfortable knowing your site is using the right strategy while following best practices.

Website users will get a superior experience, which matters more than many people realize; Google looks for design flaws that can frustrate a site's visitors, and it dings you for them. For instance, a slow loading page is enough to bury your site on page 10 of the search results. You'll also learn what competitors are doing with their own SEO efforts and how well those efforts serve them.

Keywords are, well, key, but they're not all equal—and some of yours might be underperforming, while others that you haven't even thought about could be grabbing searchers' attention in the rankings. Yet others might attract the wrong people entirely. In the long term, an SEO audit will massively increase your ROI. Fixing fundamental SEO flaws prevents problems and offers solutions much longer than just adding more SEO on top of existing mistakes.

What a Great Digital Marketing Agency Offers

So what exactly will you get when you request an SEO audit if you choose ROI Web Marketing?

  • Website usability evaluation
  • Video presentation covering tricky reports in an easy-to-understand format that explains what they mean and why they matter
  • Reports from specialized SEO software, which include actionable recommendations in multiple areas
  • Links to further information to provide implementation advice and help you educate yourself further

As you can see, it would be impossible to overstate how vital audits are. They're like the canvas upon which we paint the rest of your SEO strategy. However, this tool is also valuable later on. Performing SEO audits at regular intervals allows a business to pick up on emerging problems before disaster strikes.

Book your SEO Audit and have our SEO Experts analyze your website and reports to put together a solid SEO Strategy.

Monday, 25 July 2022 00:29

Sakaso

Sakaso started on a marketing consulting package in 2021, then gradually upgraded to a Google Ads package to better reach clients searching for healing and life transformation sessions. Google Ads became their primary source of leads and business growth.

The increasing profitability of the business moved the owners towards the ability to transition from part-time to full-time in the field.

Visit the Website  

 

Friday, 15 July 2022 01:44

Fabufit Body Contouring

This lightweight SEO-optimized website gave Fabufit Body Contouring a rankings boost from website launch in 2017. Years later after consistent marketing with us, Fabufit's rankings continue to top the charts in her industry.

Fabufit's wide-reaching marketing strategy includes consistent content, regular social posts, a monthly newsletter, Google Ads, Facebook Ads, and search engine optimization (SEO).

Visit the Website  

 

Friday, 15 July 2022 01:26

Kits Plumbing

Kits Plumbing remained strong in the competitive industry of plumbing and heating work with monthly social posts in Facebook and Google Business Profile. This content strategy was bolstered by Google Ads and search engine optimization.

Website optimization included regular site audits and landing pages to set them apart from competitors in the area.

Visit the Website

One of the most important factors to know whether Internet marketing services are working for you is your return on investment (ROI). One of the ways to know if you are maximizing the return on your Internet marketing investment is through web marketing reports. These reports tell you how many people visit your website, fill out contact forms, call you, and send you emails from your website. When you invest in a lead generation marketing package with ROI Marketing, you get web marketing reports from several different platforms, some of which are real-time reports that are updated every hour.

A Marketing Plan for Small Business Owners

At ROI Web Marketing, we have created monthly marketing packages that are designed specifically for the Internet marketing needs of most small business owners. We not only create a marketing plan for you that optimizes lead generation, but we also set up tracking so that you can see how many leads you are receiving each month from various marketing platforms and strategies. Our monthly marketing packages include insightful monthly reports so you can get the data you need to make decisions that are in line with your goals. These comprehensive monthly marketing reports will improve your quality of leads and maximize your ROI.

Some of the specific ROI monthly marketing reports that come with our marketing services include:

  • Analytics Goal Tracking Configuration
  • Top Keywords Clicked & Converted
  • Call Details Report
  • Custom Google Analytics Report

Our monthly marketing reports help you and us see where things are working and where they are not. We can adjust things accordingly, such as keywords, to optimize lead generation and maximize your ROI. Depending on the customized marketing strategy, clients have access to reports from the following platforms:

  • Google Ads
  • Google Analytics
  • Google Analytics Ecommerce
  • Facebook Ads
  • Microsoft Ads
  • MailChimp
  • Google Business Profile

Digital Marketing Databox Reports: Convenience in One Location

Our reports update every day to showcase how your marketing is performing. This allows our monthly marketing clients to view existing reports from Google Analytics, Google Ads, Facebook Ads, Bing Ads, and other platforms in one easy-to-read location. Only the high-value items of data are displayed within these reports making it quick and easy to assess how your investment is doing in terms of lead generation.

Marketing Reports Customized to Monitor Your Business Goals

We customize every marketing plan we create to each client's specific business and web marketing goals. Our digital marketing agency is comprised of both marketing specialists and developers. This means that we have the experts needed to modify your website and create the code needed to track leads properly, as well as the marketing specialists to create the best strategy for your business. This sets us apart from other Internet marketing companies in that other agencies may not specialize in marketing. There are a lot of marketing agencies. Some are developers, designers or marketers. We offer a complete marketing service from web design, hosting and marketing.

Our digital marketing agency is Google Certified. This means that our company is recognized for its competency in using Google products for marketing purposes. We also have a dedicated web hosting service located in Canada that is fast and reliable, which increases your Google rankings. As small business ambassadors, we are highly connected to small business owners and are dedicated to helping them grow. We can even introduce you to other well-respected business service providers.

If you are ready to start getting high-quality leads that convert into paying customers and maximize your ROI, call us today to schedule a free consultation with our marketing experts.

Thursday, 09 June 2022 01:45

Diamond Marketing Package Defined

Investing in digital marketing means trusting an internet marketing company to promote and advertise your business. The SEO company you choose should understand your industry, customer base, and individual needs and goals. When you entrust your digital marketing to a third party, you can spend time focusing on actually running your business.

But what is a marketing package, and how does it work? Here, we will define what our Diamond Marketing plan consists of, how it works, and how you can get started with our internet marketing company.

How Our Website Marketing Packages Work

At ROI Marketing, we utilize Google Ads management to market your business for you. This process requires extensive research about your business and customer base to build and manage Google Ads for you. Keyword research from an experienced agency is how you will get results. Through our process, we can drive your ideal clients to you through targeted lead generation, increase phone calls to your business, and improve customer retention.

We offer no pressure services, and all Google Analytics tracking that we configure are yours to keep. This means that if it doesn't work out for you and you want to discontinue our services, all the data is yours. Our reports are updated daily and are designed to showcase the highest value items that are important to your business. This means you know precisely what you are paying for your Google Ads and how well they are performing.

But our Diamond Marketing Package includes much more than just Google Ads management.

What Is Our Diamond Marketing Package?

When you sign up for our Diamond Marketing Package, we put together a strategy using our process that has taken more than 10 years to fine-tune. The services you can expect from our Diamond Marketing Package include:

Google Ads Management

  • Consulting
  • Discovery Meeting
  • Keyword Research
  • Account Buildout
  • Full Google Ads Management
  • Reports that are updated daily!

Search Engine Optimization (SEO)

  • Google My Business Optimization
  • Linking Bing & Google Search Engines
  • Landing Pages
  • Meta Tags
  • Directory Listings
  • Mobile Site Optimization
  • On-page Interlinking
  • Site Audit

Monthly Content Marketing Strategy

  • Monthly Blog Post
  • Monthly Newsletter Promoting Blog Post
  • Google My Business Posts
  • Facebook Posts & Boosting

Our Website Marketing Process

The first step in our website marketing process is the discovery meeting. In this meeting, we discuss your goals, learn about your business, and determine if our services match what you need. This process enables us to ensure that our services are the best fit for your goals and business and eliminates wasted time on both ends.

Ideal clients for our Diamond Marketing Package include:

  • Contractors & Home Services
  • Practitioners & Spas
  • Professional Service Providers (Example: accountants, lawyers, etc)
  • Retail stores
  • Ecommerce websites
  • Small Business Owners

After we mutually agree that ROI is a good fit for your business, we will then start our process of topic and keyword research. Keywords are extremely important when it comes to digital marketing. Through this process, we discover what words your ideal customers are searching for in relation to your business or services. We can then create topics and content around these keywords to improve your search engine rankings and drive more traffic to your website. We also use these keywords when targeting your ideal customers or clients through Google Ads.

Getting Started With Our Internet Marketing Company

Getting started with ROI Marketing is as easy as 1,2,3.

  1. Book an initial call or free consultation
  2. Schedule a discovery meeting
  3. Choose a marketing package and sit back

At ROI Web Marketing, we are a Google Ads specialist. We strategize for you and provide "Done For You Marketing."

If you are ready to take your marketing game to the next level, give our digital marketing agency a call today and book your FREE consultations.

Wednesday, 08 June 2022 10:46

Dave MacNeil

"Been dealing with Kevin for years. Very thorough and great to work with!" - Dave MacNeil

Wednesday, 08 June 2022 10:41

Dr. Simone Baum

"I highly recommend ROI Web Marketing. They are able to understand your needs and work to bring about the best outcomes. They are easy to talk to and take your thoughts seriously. I think they go beyond what they need to." - Dr. Simone Baum

Wednesday, 08 June 2022 10:34

The Human Trainer

"ROI Web Marketing has been supporting and providing only the best service and reliability to Astone Fitness for over 10 years. Kevin Hicks and his very talented team are always quick to reply, resolve any of our IT issues and are friendly and helpful. If you need any help with your online business i'd highly recommend working with ROI Web Marketing." - The Human Trainer

Wednesday, 01 June 2022 05:42

Trevor Jansen

"Their team did great work researching keywords for our targeted ads, which brought website traffic and sales. Watching the live dashboard gave us real time data to observe. Only positive things to say about ROI Web Marketing." - Trevor Jansen

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