Kevin Hicks

Kevin Hicks

Kevin is an Internet Marketing Specialist at ROI Web Marketing. He has a strong passion towards helping businesses succeed using a creative and focused approach to Internet marketing. ROI Web Marketing offers web design and monthly marketing services which include Google Ads pay per click advertising and SEO.

Kevin Hicks on LinkedIn

A recent update from Google Ads now requires your business to add their GST number to your ad campaign.

Google requires all Canadian ad accounts to input their business GST number, starting July 1st.

It is vital that the GST number be inputted before July 1st, so that your ads account doesn't have any complications with Google and stays in good standing.

If you are a Monthly Marketing client, we can help input the number for you as it can be restricted to specific accounts permissions inside Google Ads.

Here’s more details from Google:

To learn more about becoming a Monthly Marketing client contact us.

This is a video recording presentation of the presentation that took place on September 9th, 2020. Just in case you missed it ;)

You will learn:

  • What an average Google Advertising package looks like
  • What are Google Ads
  • How to measure your success on Google Ads
  • How you can generate ongoing leads to your website

Enjoy the presentation!


Monday, 14 September 2020 18:23

SEO Explained: What are the 4 Pillars of SEO?

Search engine optimization (SEO) can be confusing.

This article is meant to simplify SEO for business owners, so they can best understand what needs to be done to their website and why.

Here are the 4 Pillars of SEO:

  • Website Content & Keywords
  • Code & Guidelines
  • Popularity & Link Building
  • Content Marketing Strategy

Website Content & Keywords

The most important factor for SEO is your pages, the content, and the keywords included on them. There are a few technicalities here based on percentage of keywords and best practices, which we won’t discuss in full, although I will say this: there’s no fast or cheat way to achieve success with website content and keywords. Google rewards websites with powerful, unique content with keywords that naturally flow within the content.

Tip: Write high quality content that speaks to the end user, then go back and evaluate if you can fit more keywords in where appropriate.

Code & Guidelines

Google has requirements and rules on what’s appropriate for ranking your website in their search results. How efficient your website loads, how fast your hosting is, user behavior statistics, whether your website is responsive and looks good on all devices, as well as the cleanliness of your code are examples that affect how good your rankings will be in Google search.

There are technical SEO tasks that fit into this category such as registering your website with Google Search Console or Bing Webmaster Tools. Google also reads your website differently than humans do. Meta tags, ALT tags, schema, and other website code-related items are important within this pillar of SEO.

Tip: Fast website = higher rankings. Clean website code, website speed plugins, and fast hosting are important overlooked factors that play a major role. Don’t cheap out on web hosting. Invest in fast web hosting to see improved results.

Popularity & Link Building

Google evaluates how popular your website is based on how many quality relevant links are pointing to your website. Are there other websites that link to yours? This tells Google that your website is important and therefore should be given higher priority in search. This includes how active on social media you are and how many people are liking, commenting, and sharing your posts. Is your website listed in business directories and authoritative websites?

Tip: Sharing well-written, relevant blog posts from your website on social media and boosting your post with ads will give you a boost in SEO juice.

Content Marketing Strategy

Writing ongoing content on your website, usually on your blog (or landing pages) and sent out to social media and your email newsletter list, will help you achieve SEO success. Being consistent can be difficult, which is why we developed our Content Marketing Strategy document.

First, you update your blog, then you share your blog post on social media and use that same blog content (rewritten) for your email newsletter. This is the most efficient way to maximize results from your content writing.

Read our article on the most efficient Content Marketing Strategy and how to roll it out.

We’ve designed our marketing packages based on this methodology. Whether you are taking on some of these tasks in-house or you’d like to hire a marketing agency to manage all of this for you, we have the Internet marketing package that suits your needs.

Get started with a free consultation today!

Video Transcript

We've designed the most efficient and effective Internet marketing package for business owners that works!

In this presentation, I'm going to explain what the best Internet marketing plan is for small business owners and why. Not all companies can afford it, or it may not make sense for your business size to subscribe to this package.

We've built this marketing package to be what you should be doing with your marketing, whether you do some of the work in-house or handle it on your own. This is the plan that includes each element of what an ideal Internet marketing plan for small business owners should have.

Before getting into this presentation, I want to make 3 bold statements about Internet marketing.

  1. Internet Marketing = Most Efficient & Consistent: Internet marketing is the most efficient and consistent form of marketing there is.
  2. Internet Marketing Success = Business Success: When Internet marketing works for you, success in your business is much easier to achieve.
  3. Consistency & Measurable = Important: Being consistent and measuring your marketing are very important factors in business success.

We’ve designed our latest package as the best Internet marketing plan for small business owners.

We call this package our ROI Diamond Marketing Package.

  • Google Ads (PPC), Google Remarketing Ads, Google Call Ads
  • Search Engine Optimization (SEO)
  • Content Marketing Strategy (Blog Post, Email Newsletter)
  • Social Media Posts (Google My Business, Facebook posts)
  • Facebook Retargeting Ads + Boosting (PPC)
  • YouTube Ads (optional)

Success with Google Ads makes running your business easier.

If you generate ongoing leads from Google Ads, running your business will be easy.

  • Google Search Ads (Text-Based)
  • Remarketing Ads (Display Ads)
  • Call Ads (Phone Call Ads)

If you are ranked at the top of Google for your target keywords, growing your business will be easy.

Here are the 4 Pillars of SEO:

  • Website Content & Keywords
  • Code & Guidelines
  • Popularity & Link Building
  • Content Marketing Strategy

Read more about the 4 Pillars of SEO.

Content Marketing Strategy

  • CMS Document
  • Blog Post
  • Google My Business Posts
  • Facebook Posts
  • Email Newsletter

Read more about Content Marketing Strategy.

Facebook & Instagram

  • Facebook Posts
  • Facebook Retargeting
  • Facebook Boosting

YouTube Ads

This works even better if you are regularly releasing new videos.

  • Video Promotion
  • Pre-Roll YouTube Ads
  • Exposure YouTube Ads

ROI Reports

  • Analytics Goal Tracking Configuration
  • Monthly Marketing Report
  • Top Keywords Clicked & Converted
  • Call Details Report
  • SEO Ranking Report
  • Custom Google Analytics Report

Free Consultation: Now that you know all about what the best Internet marketing package is for your business and why, schedule your free consultation and find out if ROI Diamond Marketing is for you!

Wednesday, 19 August 2020 08:14

Google Ads for Business Owners Sept 9th 2020

On September 9th, 2020 our very own Kevin Hicks will be presenting at BNI Urban Professionals (networking event).

You will learn:

  • What an average Google Advertising package looks like
  • What are Google Ads
  • How to measure your success on Google Ads
  • How you can generate ongoing leads to your website

This is a networking event held online via Zoom. It's free to join and anyone can attend. 

Registration is required. Contact us for more details if you'd like to attend.

Date: September 9th, 2020

Time: 7 am - 9 am
Cost: FREE

Location: Online via Zoom


You'll meet 40+ business owners from all different types of industries. Expect to connect and bring a positive attitude.


Could your business benefit from getting more phone call leads?

With over a decade of experience consistently getting our clients more business through the Internet, we’ve come to identify the importance of phone calls for business and have narrowed down the best ways to increase call leads. In fact, we take pride in having created a top-secret formula to successfully maximize mobile calls for clients who want to focus on increasing phone calls through the most cost-efficient ways to market online - your website and Google Ads.

Why do phone call leads matter?

  • More and more people are researching and buying on their smartphones - Google data has shown that over 50% of people on the Internet are on their phones.
  • A phone call provides a much needed personal touch to customer relationship-building during these challenging times, giving instant credibility to your business and making you more memorable.
  • People who call are really high quality leads who are often ready to buy - they reached out to you, after all.
  • Having a conversation allows you to get to know your prospective clients, not only so you can offer them exactly what they need in the way they need it, but also so you can improve your marketing based on what you learn from them.

The ROI Web Marketing Secret Formula for How to Get More Calls to Your Business

  1. Google Ads: Call Extensions

    • This Google Ads extension allows you to display your business phone number in your ad.
    • In mobile devices, the phone number is replaced with a “Call” button that users can click on to phone your business.
    • There’s an option to set this extension to only display during your business hours.
  2. Google Ads: Location Extensions

    • Linking up your Google My Business profile with Google Ads automatically transfers over your contact information into your ads, including your phone number.
    • Having contact information in your ads also makes your business more trustworthy.
  3. Google Ads: Call Ads

  4. Website: Strategic, Responsive Mobile Web Design

    • Google places an emphasis on your mobile website - there’s a reason that they’ve switched many websites to mobile-first indexing (ranking websites primarily based on how they’re viewed in mobile phones instead of desktop computers).
    • Your mobile website should be a responsive version of your desktop website.
    • All phone numbers should be linked with “tel:” code so that potential customers can click to call.
    • The business phone number should be strategically placed at the top of your website for users who landed on your website with the express intention to call, at the bottom of your website for users who are convinced to call after reading through, and on a Contact page where most people check for contact information.
  5. Website: Mobile Contact Bar

    • One of the most effective ways to increase phone calls is with a contact bar at the bottom of your mobile website that displays only on mobile devices providing easy access to contact your business.
    • The mobile contact bar should minimally include a phone button to call you and an email button to email you.
    • Further options for the mobile contact bar include a shopping cart button for ecommerce sites and social media buttons, among others.

Expert Tip: Tracking Call Leads for ROI

We’re assuming that return on investment (ROI) is just as important for you as it is for us to provide it for you. That’s why the most important feature of our secret formula is that it’s entirely trackable. That means that your monthly reports will show how many call leads you got through each of those avenues so that we can adjust as we go.

Click here to learn more about how increasing phone calls integrates with our marketing packages.

What are you waiting for? Contact us today to learn more about how we can help you maximize phone call leads.

Tuesday, 21 April 2020 14:21

Free Google Ads Audit For Business Owners

For a limited time, we are featuring our Google Ads Audit for business owners.

This offer is meant for companies who are currently running their own Google Ads campaigns.

If you are running your own campaign and aren’t getting the performance that you’d like to be getting, this offer is for you.

Our Google Ads Audit helps companies find out what they are doing wrong with Google Ads and how to improve their performance.


  • 1 hour custom review of campaigns.
  • Insights on what you are doing well
  • Constructive feedback on what you can do better
  • Recommendations on how we can improve performance and what that would look like if you’d like to get started with us.

Price: FREE

Value of $350+tax

*** Limited time special offer: FREE Google Ads Audit available from April 20th, 2020 until May 31st, 2020.

Get started today by contacting us or order your Google Ads Audit by visiting this page and filling out the form.



Have you attended an online networking event before?!

Now's your chance to network online with 30+ other business owners and learn about how Google Ads can help business owners.

*** I'm announcing an exclusive offer at this presentation to the people who attend this event. ***


BNI Urban Professionals (BNI UP) Networking Group

I belong to this networking group, which meets weekly at Chambar Restaurant in Vancouver, British Columbia. Unfortunately, due to COVID-19, we are currently not able to meet at the restaurant. Instead, we have transitioned to meeting online using Zoom.

These events still take place on Wednesday mornings from 7 am-8:30 am with a similar structure - each member and guest has their moment to tell us about who they are and what they do.

If you'd like to attend, please reach out to me so that I can register you and give you the information needed to join the meeting.

BNI UP Online Networking

Here's what to expect:

  • Attendance is FREE for the time being (as of April 8th, 2020 < take advantage of this while you can!)
  • Dress professionally (even though it's virtual, you are still leaving a professional impression with the local business community).
  • As a guest, you have 20 seconds to tell everyone your name, company name, position in the company or what you do to benefit others, and who invited you to the meeting.
  • Outside of presentation time, attendees are muted by the meeting coordinator (or you can mute the Zoom meeting volume on your own).

Google Ads for Business Owners Presentation

This will be a brief 5-minute overview of how Google Ads works for business owners.

Here's what I'll cover:

  • Benefits of Google Ads
  • What ROI Web Marketing does differently
  • How to measure & monitor your success
  • Average marketing package pricing to get started
  • *** Exclusive special offer for those who attend ***

Yes, I repeat, for those who attend this meeting, I will be announcing a special offer for those interested in starting a new Internet marketing package with us.

Contact me at This email address is being protected from spambots. You need JavaScript enabled to view it., and I can put you on the guest list and send you more details.

Monday, 09 December 2019 08:23

Why Hire an Internet Marketer for Google Ads

There's a reason we've become one of the top Google Ads experts in Vancouver. We see our role as your professional race car driver, mitigating your risk of crashing and burning with the tools and skills needed to utilize ads effectively so that you can speed past competitors.

Google Ads Experience

  • Google Ads offers a self-managing system and self-starter Google Ads Express platform if you want to set up and manage your own ads, although getting results for Google Ads isn't as easy as Google may claim it to be.
  • Years of experience setting up, maintaining and fine tuning Google Ads campaigns for a wide variety of industries translates to the ability to select the proper strategies and campaign types (search ads versus display ads, for example) for a client's unique needs, and the best way to maximize clicks and conversions for your field.
  • If you are running ads on your own and not getting results, maybe it's time to hire a Google Ads expert.

Procedures With Proven Results

  • We constantly evaluate our procedures, test, and implement new methods to save our clients money on clicks and maximize return on investment (ROI).
  • The way we build our ad campaigns is unique and based on a strategic Discovery Meeting with the client as well as an extensive Google Keyword Document.
  • Making slight changes to the campaign can have a big positive or negative impact, which is why we recommend that a professional takes care of maintaining the campaign, although we value transparency, allowing our clients to have access to the accounts and make suggestions.

Important Ad Extensions

  • There are over 10 important ad extensions that Google Ads experts can implement within specific campaigns for best results - the trick is knowing how to use them and when.
  • Depending on the type of campaign you are running, you could be missing out on high value clicks without these extensions set up correctly.

Tracking & Custom Reporting

  • Measuring the success of campaigns is very important, so you know when and where to adjust. This is why we actually go the extra mile and input Google Analytics goal tracking code in your website to notify us when a valid lead inquires through your website whether through a mobile click-to-call, email click, or contact form submission.
  • We then import the goals directly into Google Ads to find out which keywords, ads, and extensions brought in leads so that we can continually modify accordingly.


  • There are several key tools that allow us to enhance your campaign to get the best results possible, such as Google Analytics, Google My Business, and Goal Tracking. The advantage of choosing us is that we have substantial website programming knowledge to handle these complex integrations, no matter your website content management system.

Regular Keyword Monitoring

  • Depending on what's being searched, your ads may show up for irrelevant search terms and you could end up wasting a lot of money on clicks that you don't want. The success of campaigns is largely due to continuous monitoring and fine-tuning of keywords that are clicked over time to eliminate any wasted clicks.
  • We frequently and meticulously examine your keywords, continually building your negative keywords list to avoid displaying your ads for specific search terms.

Google Ads Updates

  • Google is continually modifying the features and functions of its Google Ads administrative platform as well as how ads appear to the user. A Google Certified Partner will be directly in the know on the latest changes from Google so that your account can be optimized the best way possible at all times.
  • What sets us apart is that we are constantly learning more about Google Ads through industry experts and directly from Google.

Contact us today to get started on Google Ads with us.

Monday, 25 November 2019 15:01

Save $1200 On Internet Marketing

 We haven’t increased our pricing in 5+ years. Our company and service have improved quite a bit over the years with some really exciting things happening in 2020. :)

Starting January 2020, we are increasing our prices for our Internet Marketing Packages.

If you are a current client with us on our marketing packages, your rates will not increase and your packages will stay the same.

For any new companies that would like to get started, now is the final chance to receive our current pricing.

How you can save $1200 on Internet marketing

All our packages on average are increasing $100/month. This is a chance for you to save $1200 per year on your Internet marketing.

Inquire today about our free consultation to see if Internet marketing is going to work for you.


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